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In this episode of eCommerce Australia, I’m joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.

We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.

This is a must-listen if you’ve ever felt let down by an agency or want to better understand what makes a great partnership in today’s crowded, often confusing digital landscape.

• The real reason so many eCommerce brands have been burnt by agencies

• How Dave built a successful digital agency during COVID (with no team and a baby on the way)

• What CRO really means in 2025, and why most brands are missing the point

• Why internal search functionality is an underrated growth lever for eCommerce

• The role of transparency, both with clients and within yourself

• What the future of agencies might look like with AI, automation, and shifting consumer behaviour

• The #1 question every brand should ask before signing with any agency

Connect with our speakers:

Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/

Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/

In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that’s quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.

If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.

Angus breaks down:

• 🔥 The #1 flow most brands are missing — and why it’s costing you thousands

• 🧠 Why over-segmentation is killing your campaign results

• 📈 What “30–40% of revenue from email” really looks like (and how to get there)

• 🚫 How a $25k email setup went completely wrong (and what you can learn from it)

• ⚖️ Full-stack vs specialist agencies — why the game is changing

• 💡 How to build high-performing popups that don’t require big discounts

We also dive into Angus' philosophy on content creation, how it fuels his agency’s growth, and why doing the basics really well still beats complexity every time.

Whether you're sending one email a week or scaling a nine-figure brand, this is a masterclass in email marketing that will shift how you think about retention.

**Competition: Enter Here - 90 Minutes with Nick Gray

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In this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.

Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.

This episode covers:

• How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.

• The power of brand clarity and having a "brand bible" that guides all decisions.

• Why saying no is often more important than saying yes for brand success.

• The importance of humanizing a brand in the age of AI and automation.

• How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.

• The role of collaborations and storytelling in building a strong brand community.

Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.

Connect with Our Guests:

• Patrick Truong: Strictly Tattoo Website | Instagram

• Nick Gray: I Got You Consulting Website | LinkedIn