Good Is The New Cool
3 books in seriesGood Is the New Cool Publisher's summary
You're getting a free audiobook.
You're getting a free audiobook.
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Book 1
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Good Is the New Cool
- Market Like You Give a Damn
- By: Afdhel Aziz, Bobby Jones
- Narrated by: Stephen Paul Aulridge Jr.
- Length: 6 hrs and 21 mins
- Unabridged
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Overall
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Performance
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Story
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.
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I could not finish it
- By Rachel on 03-07-18
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Good Is the New Cool
- Market Like You Give a Damn
- Narrated by: Stephen Paul Aulridge Jr.
- Length: 6 hrs and 21 mins
- Release date: 10-24-16
- Language: English
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Book 2
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Good Is the New Cool
- The Principles Of Purpose
- By: Afdhel Aziz, Bobby Jones
- Narrated by: Rachel Lin, Afdhel Aziz, Bobby Jones
- Length: 9 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?
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Good Is the New Cool
- The Principles Of Purpose
- Narrated by: Rachel Lin, Afdhel Aziz, Bobby Jones
- Length: 9 hrs and 45 mins
- Release date: 10-11-21
- Language: English
Failed to add items
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Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
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Please try againRegular price: $16.34 or 1 credit
Sale price: $16.34 or 1 credit
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Book 3