Global Business Management

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance - and providing a clear-eyed look at how it works in real-life scenarios - is why Riding the Waves of Culture became essential learning when it was first published in 1997.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears? Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better.

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed.

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

In an era where the foundational elements of business are being disrupted, Essential emerges as a crucial guide for leaders navigating the profound changes reshaping industries and markets worldwide. This book, penned by a team of seasoned business and leadership strategists, offers a radical and necessary perspective on management transformation, emphasizing the importance of human-centered leadership in meeting the full potential of the technology age.

Embark on a transformative journey with "Guardians of Integrity," a strategic blueprint meticulously crafted for C-Suite executives and Compliance leaders navigating the complexities of modern business. In this invaluable guide, Matej Pollick draws upon a wealth of real-world experiences, ethical philosophy, and insights from the forefront of business literature. This book transcends the conventional boundaries of leadership literature, offering a seamless integration of integrity, ethics, and compliance standards tailored for organizations of all sizes. Through practical examples and ...

Managers want to know how to lead virtually, how to keep their teams motivated, and how to keep employees productive. Providing compelling, evidence-based answers to these issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

Discover the principles that are transforming teams and leaders worldwide. Running a business or department in today's high-pressure business landscape gets more difficult every year. Given the level of competition, as well as market ups and downs, it seems that you either sacrifice your personal life for your job or you lose everything. Steve Shallenberger has an important message for you: it doesn't have to be this way. You can succeed in business and live a happy life at the same time.

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

Today’s 21st-century leaders face tremendous pressure in an increasingly complex and fast-changing world, where traditional leadership models have become obsolete. To transform and transcend these challenges a new type of leadership is essential. The solution? Systems Inspired Leadership (SIL): a powerful alternative for innovative leaders. Instead of an outmoded and ineffective top-down, leader-knows-all style that results in stress, pressure, and anxiety, SIL offers a fresh proven approach for achieving optimal results for your organization.

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

The rising unhappiness that leaders didn’t see. That’s because while leaders pay close attention to measures like GDP or unemployment, almost none of them track their citizens’ well-being. The implications of this blind spot are significant and far-reaching—leaders missed the citizen unhappiness that triggered events ranging from the Arab uprisings to Brexit to the election of Donald Trump. What are they going to miss next?

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.