
Anthro-Vision
A New Way to See in Business and Life
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Narrated by:
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Imogen Church
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By:
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Gillian Tett
While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.
Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology - the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision.
Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology.
“Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.
©2021 Gillian Tett. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.Listeners also enjoyed...




















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Important topic we need to start talking more abou
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insightful
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Super fun and interesting listen
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Anthro-vision puts a mirror in front of the powerful and influential, who like to look at others as foreign and exotic, but never quite looked at themselves as such. Tett shows in this book why taking an anthropological perspective on the inner workings of business, politics and media is a worthwhile and perhaps critical endeavor.
Fascinating look into the world and ourselves
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Imperative reading for EVERYONE!
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Spectacular
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This book is a gold mine.
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Not really worth the read
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Great to listen to. Very enlightening material.
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Great book!
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