Higher Education Marketing

Demographic changes promise to reshape the market for higher education in the next 15 years. Colleges are already grappling with the consequences of declining family size due to low birth rates brought on by the Great Recession, as well as the continuing shift toward minority student populations. Each institution faces a distinct market context with unique organizational strengths; no one-size-fits-all answer could suffice. Nathan D. Grawe explores how proactive institutions are preparing for the challenges that lie ahead.

Academic Ableism brings together disability studies and institutional critique to recognize the ways that disability is composed in and by higher education and rewrites the spaces, times, and economies of disability in higher education to place disability front and center. For too long, argues Jay Timothy Dolmage, disability has been constructed as the antithesis of higher education, often positioned as a distraction, a drain, a problem to be solved.

From Equity Talk to Equity Walk offers practical guidance on the design and application of campus change strategies for achieving equitable outcomes. Drawing from campus-based research projects, this invaluable resource provides real-world steps that reinforce primary elements for examining equity in student achievement, while challenging educators to specifically focus on racial equity as a critical lens for institutional and systemic change.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Whether you are planning to start your first business, or are growing an existing business, having a mentor who has been there and done it before is an invaluable tool.

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEOs, and corporate consultants who all had the same problem: They needed to differentiate themselves and position themselves as experts - fast. They had high-value skills and provided life-changing results, but struggled to get their message out and felt like they weren't living up to their potential.

Imagine building a portable learning business that helps people develop new skills by using training at their fingertips in their choice of media. Welcome to Amazon Mobile Training for Fun and Profit. This course shows how to produce and sell valuable training videos, audiobooks, and ebooks in the world's largest marketplace.

In this audiobook, you will be able tо determine whаt separates еffесtivе ѕаlеѕ рrоfеѕѕiоnаlѕ from thе аvеrаgе. Yоu will find ѕоmе fасtоrѕ thаt рrореl ѕаlеѕ рrоfеѕѕiоnаlѕ tо hаving a grеаt career.

Get your eBook to stand out above your competition! Have better search engine results and better page rankings by utilizing search engine optimization. This work deals with those all-important keywords: power keywords in book titles and subtitles...using keywords in your Kindle metadata field...choosing the right words in your book description...and more!

This book is a conversational style how-to book that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the listener a plan and strategy to grow their career and company. This is an action-oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company.

Need help with business school applications or any academic application in general? Want to know the secrets to successful essay writing, job-hunting, and interviewing? Targeting applicants and students in Duke University's Master of Management Studies (MMS) program at the Fuqua School of Business, the book is applicable to all prospective and current Fuqua students (as well MBAs, PhDs, and other graduate business programs Fuqua offers).