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The 11 Immutable Laws of Internet Branding
- Narrated by: Al Ries, Laura Ries
- Length: 3 hrs and 7 mins
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Publisher's summary
The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.
In the book you'll learn why:
- The Internet can be a business or a medium for your brand, but not both.
- Interactivity is the single most important ingredient of any Internet site.
- The kiss of death for an Internet brand is a common name.
- Being second in a category is tantamount to being nowhere.
- You have to be fast. You have to be first. You have to be focused.
- Everyone is talking about convergence while just the opposite is happening.
The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to:
- Build a brand that will dominate a category over an extended period of time.
- Find a proper name (instead of a common one) for your Web site.
- Take your brand into the global marketplace.
- Avoid the biggest mistake in Internet branding: the belief that you can do everything.
- Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet.
With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.
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The 22 Immutable Laws of Branding
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
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The 22 Immutable Laws of Marketing
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
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The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Abridged
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Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.
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Difficult to listen to
- By creative_seattle on 10-06-10
By: Al Ries, and others
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The 22 Immutable Laws of Marketing
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- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Abridged
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Overall
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Performance
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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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Outstanding book
- By Z on 08-23-05
By: Al Ries, and others
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Positioning, 20th Anniversary Edition
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- Length: 4 hrs and 8 mins
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Overall
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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branding Bible-ish
- By Los on 03-15-24
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Focus
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If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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Really the economic history of IBM...
- By avoidthelloyd on 08-01-17
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The 22 Immutable Laws of Branding
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
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Overall
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Performance
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
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Difficult to listen to
- By creative_seattle on 10-06-10
By: Al Ries, and others
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Abridged
-
Overall
-
Performance
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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
-
-
Outstanding book
- By Z on 08-23-05
By: Al Ries, and others
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
-
branding Bible-ish
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Focus
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Overall
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Performance
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If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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Really the economic history of IBM...
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What listeners say about The 11 Immutable Laws of Internet Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- W. T. Miller
- 06-28-12
A bit dated
What would have made The 11 Immutable Laws of Internet Branding better?
It would have been good when it first came out; now it felt dated. For example, at time of writing, Yahoo was the most powerful portal. And Google was not mentioned once in the book.
What could Al Ries and Laura Ries have done to make this a more enjoyable book for you?
They were good to listen to as readers; no complaints.
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Overall
- Joe
- 12-11-05
Dated????
Somewhat dated - pre dot com bust and google... This book seems for those trying to build an internet only business - like ebay, yahoo. If looking for a book on helping your website this may not be for you (unless your going really big with large internet focus)
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4 people found this helpful
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- Jim
- 06-13-17
Good information!
I recommend this book to anyone interested in the basic marketing functions and characteristics of the internet.
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Overall
- Rashidat
- 11-19-08
Boring
If you need help sleeping, this is the book for you.
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Overall
- Michael
- 11-27-05
Terribly out of date -- and completely wrong
Every "immutable" law presented here has been broken and, subsequently, became the rule. This is a terribly out of date book -- written in the hacylon days of Yahoo and Amazon. Definitely pre-Google and pre-ebay. According to this book, audible.com shouldn't exist as the URL breaks one of the authors' laws.
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2 people found this helpful
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- Brad L
- 07-07-16
Outdated
This might have been a good book to read 15 years ago. Most of the real-life company scenarios are from way in the past and I found the examples to no longer apply. Amazon was only selling books as of this writing if that tells you anything. If you're a newbie to the Internet, maybe you can find some applicable items. Other than that, dont waste your time.
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