Adam Ferrier
AUTHOR

Adam Ferrier

Advertising Money & Finance Business
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Hi. Here's a little background. After graduating university with degrees in commerce and clinical psychology, I began my career working in maximum security prisons, before making the natural move to advertising. I joined Saatchi & Saatchi as a Strategic Planner During this time invented a psychological board game 'The Analyst'​, translated into three languages (selling well in Benelux countries). I then co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). We then created THINKERBELL - where we practice 'measured magic' - bringing together marketing science and hard core creativity. We are Australia's Adnews Creative Agency of the Year see more at www.thinkerbell.com.au I'm a regular panelist on TV shows Gruen, Sky, The Project, Switzer and Sunrise #mastersof spin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!). I had a weekly segment on national radio station MMM, and ABC. I've commentated and/or writes for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian and the Wall Street Journal. I've been awarded: 2010 Adnews’ 40 under 40 2011 Mumbrella's 7 Top Strategists 2012 Australian Creative's Power 20 2012 Encore Magazine's Power 100 2013 Australian Creative's Power 20 2013 The WARC Global Prize for Innovation 2014 The Cannes Chimera 2014 Worlds Top 50 Planners Some other things, I: Co-founded and curate MSIX (Marketing Science Ideas Xchange) - Australia's largest marketing science conference, and awards show. Host an exhibit on behavioural economics at The Museum of Australian Democracy Eureka (MADE). Wrote 'The Advertising Effect: How to change behaviour'​ (Oxford, 2015), Sit on the boards of TRIBE and Good Thnx. Do keynote speaking globally with ODE Management.
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