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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
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Publisher's summary
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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Story
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
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Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
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Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
What listeners say about The Advertising Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Philip
- 12-08-16
all of your behavior science classes is a $27 book
and its 100 times more fun to listen to than your professor. Adam is also more forthcoming about the ethics of psychology than the APA. Its a great book that should replace the materials your sociology introduction class uses tomorrow.
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- morris ware jr
- 04-17-15
What an amazing and fun education!
I am a better content producer thanks to this book! The knowledge and insights contained in this book are exactly what we all need to be more effective in our campaigns.
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- Phil Hudson
- 04-29-15
One of The Best Books on Advertising Ever
I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
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8 people found this helpful
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- Samuel Odewale
- 07-11-15
Thorough analysis
Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.
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4 people found this helpful
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- Desislav
- 03-18-17
important knowledge!
extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK
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- Ivan Kreimer
- 07-09-19
A fantastic book for advertisers
One of the best advertising books I've ever read. A wonderful book with lots of insights on the art of advertising from a man who's walked the talk. I can't recommend this book enough for anyone interested in advertising and marketing.
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- Rolando Sanchez
- 11-13-15
Excelent book
It gives you practical advice that you can actually apply to your work...obviously it depends on your creativity how that advice is taken to practice.
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- Nico
- 02-01-22
MUST REED FOR ADVERTISERS
There are countless of insightful information in this book and I’m more than overwhelmed how much of an psychologist I am only by being within the advertising industry over 6 years. Also, Great storytelling and a heartwarming CTA in the very end ;)
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- Amazon Customer
- 05-25-16
good info on psychology
liked the book. I have studied psychology for a while and lots of familiar concepts were mentioned for its use in advertisement.
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1 person found this helpful
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- Thomas Chaves
- 05-27-15
Great listen for small business owners
Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.
Also, the narrator did a fine job presenting the story and words clearly. Top notch.
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1 person found this helpful