AUTHOR

Loran Nordgren

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Loran Nordgren is a Professor of Management and Organizations at the Kellogg School of Management. His research and teaching explores the psychological forces that propel and prevent the adoption of new ideas. Loran has received numerous awards for research and teaching, and has worked with companies throughout the world on a wide-range of behavior change problems, a process he calls Behavioral Design.

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The Human Element

Overcoming the Resistance That Awaits New Ideas

By: Loran Nordgren, David Schonthal

Narrated by: Peter Lerman

Length: 7 hrs and 13 mins

Release date: 11-09-21

Language: English

4.5 out of 5 stars 113 ratings
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