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The Human Element
- Overcoming the Resistance That Awaits New Ideas
- Narrated by: Peter Lerman
- Length: 7 hrs and 13 mins
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Publisher's summary
The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging-all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor.
By focusing on Fuel, innovators neglect the other half of the equation-the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation.
Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
- By Shawn on 11-08-10
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Moments of Impact
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Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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Another audiobook failure. Buy the real book
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By: Chris Ertel, and others
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The Last Safe Investment
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Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
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Great Paradigm Shift For Me...
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By: Bryan Franklin, and others
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Design a Better Business
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
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The High-Potential Leader
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
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Company of One
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
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The Effortless Experience
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- By Shirley Campbell on 05-26-23
By: Matthew Dixon, and others
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What listeners say about The Human Element
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- EpicLilly
- 11-10-21
I was looking forward to it, but the voice 😵💫
The content of the book was exactly what I was anticipating after listening to Hidden Brain. One of the authors who spoke on the podcast (Loran Nordgren) has a voice that is both authoritative and aesthetically pleasing. Not so on the audiobook. The narrator sounds quite choppy and like he needs a throat drop. It’s a bit monotone and lacks emphasis on key points, losing the listener. Everything sounds the same and at the upper range of the narrator. No offense intended to the narrator. I’m sure he’s great, but the voice and the performance just did not do the book justice. Sad to say, I’ll be returning it and purchasing the actual book.
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3 people found this helpful
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- Amazon Customer
- 07-12-23
Fantastic Read
I’m going to purchase the hard copy version so i can makes notes of my favorite insights. I’ve already applied some of these techniques at work and also recommended that others read it.
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- Cammia
- 11-10-21
Narration is grating
Pre-ordered after hearing author on NPR, who has a great voice and clear and engaging explanations and stories. Fascinating! Was excited to learn more. Drove to work, put this on but couldn't concentrate on the content due to the grating narration. A co-worker identified it as vocal fry. Don't understand why this vocal style was chosen. A big miss on this human element. Like another reviewer, not sure I can get through this. Real shame because I think the book likely has a huge amount to offer.
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2 people found this helpful
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- Krystal
- 05-25-23
The other reviews are right… painfully bad narrator!
This book has great insights for anyone in the persuasion professions but OH MY GOD, can this guy’s voice be any more monotone and annoying???? I am trying to get through this because the content is intriguing and valuable to me as a solar consultant. I should have bought the physical book.
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- Amazon Customer
- 10-03-24
Great examples
I thoroughly enjoyed reading *The Human Element*. The numerous examples and use cases provided to explain the concept from beginning to end were both engaging and enlightening. The book made me reflect deeply on the importance of reducing friction to create space for innovation. A good read for anyone interested in driving change.
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- Amazon Customer
- 11-09-21
Awful voice, good content
Good content but awful narration voice - so much vocal fry. So annoying that considering returning it and buying the book ...
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2 people found this helpful
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- Anonymous User
- 04-13-22
Very well done
The human element is a great read. I loved the key message and loved the stories contained in the book even more. Highly recommended!
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- Justin
- 12-10-21
Insightful viewpoints that can be used in anyone’s life
The content of this book was thought provoking enough that I replayed sections and in the end it inspired me to buy a few hard copies for friends. That being said, it’s not the end that was inspiring as I honestly expected more closure but overall I found it moving. My friends who receive a hard copy will have the benefit of not hearing from the narrator’s voice which I didn’t find relatable. So overall I would say it was a great book, not a long read if you were to do so, but the convenience of Audible is nice.
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2 people found this helpful
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- Dudu Bertao
- 01-27-22
Lessons on Leadership
Excellent narrative and very up-to-date business case studies. The suggested strategies can be used for both business and personal decision making
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- Michael Kelleher
- 01-03-22
This reader is awful
This is an amazing book that offers some significant insights into decision making when making changes in people, teams, and organizations. The reader of this book unfortunately is a robot. Every sentence is mind-numbingly dispassionately read. It’s almost monotone, even section titles are read in the same voice. I would encourage readers to get the book.
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