AUTHOR
Sarah E. Toms
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Overall
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Performance
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Story
Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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A great marketing book for startups and growing Enterprises
- By Jean on 11-07-23
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 06-11-19
- Language: English
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Please try againRegular price: $11.17 or 1 credit
Sale price: $11.17 or 1 credit
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