Showing results by narrator "Steve Menasche" in All Categories

If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coca-Cola Company has gone to extraordinary lengths to make sure we don't find out, as this damning exposé makes patently clear. Marshaling the findings of extensive research and deep investigative reporting, Murray Carpenter describes in Sweet and Deadly the damage Coke does to America's health—and the remarkable campaign of disinformation conducted by the company to keep consumers in the dark.

When PTA president Sami Hasegawa-Stalworth petitions to rename a Seattle elementary school after her late grandmother, she ignites a battle over the school's future and the history of its surrounding neighborhood. Supersonic launches listeners into a kaleidoscopic tale of the generations of interrelated families who breathed life into that small, hilltop community. The story cuts in time from the arrival of white settlers' ships to the last indigenous landowner fighting to hold on to scraps of his ancestral home and back to the school's PTA auction

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

Most business leaders understand the power of a dynamic, positive culture - but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to "transform" a new culture from the ground up, leaders need to instead spearhead a culture renovation. In Culture Renovation, Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world's top companies.

We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you toggle between long- and short-term views, manage risk and innovation, and cultivate productive relationships with your staff and your board. This book will inspire you to: navigate the changing global business environment.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

If you're just starting to invest in or trade stocks—or even if you're only considering it—How to Profit in the Stock Market delivers the insights and knowledge you need to succeed, consistently and decisively.

Success Habits for Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95 percent of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

The United States is being bombarded with cyber-attacks. From the surge in ransomware groups targeting critical infrastructure to nation states compromising the software supply chain and corporate email servers, malicious cyber activities have reached an all-time high. Russia attracts the most attention, but China is vastly more sophisticated. They have a common interest in exploiting the openness of the Internet and social media—and our democracy—to erode confidence in our institutions and to exacerbate our societal rifts to prevent us from mounting an effective response.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

As a young girl, Becky is forced to hide from phantom Nazis, subjected to dental procedures without pain medication, and torn from her mother again and again. Growing up in the shadow of her father's PTSD, she wants to know what is wrong, but knows not to ask. Her father won't talk about being a Timberwolf, a unit of specially trained night fighters that went into combat first and experienced a 300 percent casualty rate. He returns home with thirteen medals and becomes a doctor, but is haunted by his past.

Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-listen guide for saving democratic capitalism.

Have you ever wanted to disagree with your boss in a meeting? Make a tough decision that you know will be unpopular? We all have opportunities to be courageous at work. But since courage requires risk - to our reputations, our social standing, and, in some cases, our jobs - we often fail to act, which leaves us feeling powerless and regretful for not doing what we know is right. There's a better way to work and live - and Choosing Courage provides the moral imperative and research-based tactics to help you make better use of your courageous instincts at work.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

For nearly 20 years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology - and there are countless contradictory sales training programs promising results.

Make Your Own Damn Cheese is an engaging book that feeds off of the success of Spencer Johnson's New York Times best seller Who Moved My Cheese, and Deepak Malhotra's ensuing response and Wall Street Journal best seller, I Moved Your Cheese. This new twist on the beloved fable adapts Dr. Chuback's personal advice and wisdom that is practical, directly applicable, highly motivational, and leads to personal awareness and real-world achievement.