Coming Soon

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Aprender a ser un orador dinámico es tan fácil como aprender a montar en bicicleta. En Habla para influenciar, el gran orador y experto en el éxito Brian Tracy comparte sus secretos de presentación poderosos y recursos probados que ayudarán a los lectores a convertirse en los oradores poderosos y persuasivos que él sabe que pueden llegar a ser.

Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company’s mission. Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career.

In this persuasive and powerful manifesto, Neil Mercer, Professor of Education at Cambridge and Director of the Oracy Centre, calls for oracy to have an equal footing alongside literacy and numeracy: students should leave school not only as readers and writers, but as accomplished speakers and listeners. With warmth, clarity and insight, he demonstrates how oracy education has nothing to do with “speaking posh”, or eliminating style, slang and regional accents, but instead empowers people to find and express their unique voice.

仕事やプライベートで言葉に困ったとき…ひろゆきなら、こう言う！50のシチュエーション別に超具体的な「言い換え術」を伝授。「振られる仕事量が多いのでうまく断りたい…」