
A Story Is a Deal
How to use the science of storytelling to lead, motivate and persuade
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Narrated by:
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Will Storr
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By:
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Will Storr
About this listen
A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.
'Will Storr is a genius' Rory Sutherland
'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant
'Storr shares profound insights' Seth Godin
'Whip smart, insightful and ridiculously entertaining' Jimmy Carr
'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times
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Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
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'Intensely original and powerfully practical' Jonah Berger
'A fascinating insight into the human mind' Levinson Wood
'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein
'Powerfully persuasive and urgently practical' Bruce Daisley
'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee
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She and Allan is a novel by H. Rider Haggard, first published in 1921. It brought together his two most popular characters, Ayesha from She (to which it serves as a prequel), and Allan Quatermain from King Solomon's Mines. Its significance was recognized by its republication by the Newcastle Publishing Company as the sixth volume of the celebrated Newcastle Forgotten Fantasy Library series in September 1975.
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Best of the Trilogy
- By emett holloway barfield III on 05-26-19
By: H. Rider Haggard
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- By: Matthew Dicks, Masha Cresalia - foreword
- Narrated by: Matthew Dicks
- Length: 12 hrs and 33 mins
- Unabridged
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An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
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This convinced me to do things differently
- By nick on 07-27-24
By: Matthew Dicks, and others
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Writing for Emotional Impact
- Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End
- By: Karl Iglesias
- Narrated by: Karl Iglesias
- Length: 9 hrs and 57 mins
- Unabridged
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There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.
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Best audiobook by far for writing screenplays
- By FilmmakerSuperNova on 07-04-20
By: Karl Iglesias
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Decisions That Matter
- How to Make Decisions in A World of Endless Choice
- By: Adrienne Adhami
- Narrated by: Adrienne Adhami
- Length: 6 hrs and 14 mins
- Unabridged
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Where do I want to live? What career should I start? Who do I want to marry? Do I want children? These are examples of some of life's biggest and most talked about decisions. But what about the 35,000 other decisions that the average person makes every single day? Adrienne is a leading wellness professional and has worked with some of the world's biggest brands to help them improve their performance and wellbeing. In this book, she shares the best insights, helpful anecdotes and most importantly, actions that you can start taking in your everyday life.
By: Adrienne Adhami
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How to Write Dazzling Dialogue
- The Fastest Way to Improve Any Manuscript
- By: James Scott Bell
- Narrated by: James Scott Bell
- Length: 2 hrs and 39 mins
- Unabridged
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There is one sure-fire way of improving your novel fast...You may know the fundamentals of how to write fiction. You may be more than competent in plot, structure and characters. But if your dialogue is dull it will drag the whole story down...Don't sabotage your chances of selling your work to readers or publishers because the dialogue is unexceptional. Dazzle them with what the characters say. How to Write Dazzling Dialogue will give you the tools to do it.
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Good course, subpar audio quality
- By Andrew Wadsworth on 03-21-20
By: James Scott Bell
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Tiny Experiments
- How to Live Freely in a Goal-Obsessed World
- By: Anne-Laure Le Cunff
- Narrated by: Anne-Laure Le Cunff
- Length: 6 hrs and 25 mins
- Unabridged
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Life isn’t linear, and yet we try to mold it around linear goals: four-year college degrees, ten-year career plans, thirty-year mortgages. What if instead we approached life as a giant playground for experimentation? Based on ancestral philosophy and the latest scientific research, Tiny Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity.
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A Refreshing Take on Growth and Creativity!
- By Naya on 03-05-25
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Validation
- How the Skill Set That Revolutionized Psychology Will Transform Your Relationships, Increase Your Influence, and Change Your Life
- By: Caroline Fleck PhD
- Narrated by: Caroline Fleck PhD
- Length: 9 hrs and 10 mins
- Unabridged
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We all spend a lot of energy trying to get people to listen to us, and despite our best efforts, we often fail. But what if the secret to influencing others was to demonstrate acceptance? Enter validation—communication where one accepts and sees the validity in another person’s experience. Research on validation shows that it has profound effects, from improving relationships and de-escalating conflicts to increasing one’s influence and self-compassion.
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A work of LOVE
- By Mark A. Tomski, M.D. on 02-25-25
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How to Get Along with Anyone
- The Playbook for Predicting and Preventing Conflict at Work and at Home
- By: John Eliot, Jim Guinn
- Narrated by: John Eliot
- Length: 9 hrs
- Unabridged
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What if there was a way to spend less time in stressfully interpersonal interactions and more time on the things that really matter? Through three decades of building and facilitating team chemistry for Fortune 500 companies, professional sports franchises, schools, government agencies, nonprofit organizations, and families—Drs. Jim Guinn and John Eliot have reduced the time and cost of conflict resolution. With this experience combined with science and research, Guinn and Eliot discovered people respond to conflict in one of five ways: avoid, compete, analyze, collaborate, or accommodate.
By: John Eliot, and others
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Kill the Dog
- The First Book on Screenwriting to Tell You the Truth
- By: Paul Guyot
- Narrated by: Paul Guyot
- Length: 7 hrs
- Unabridged
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Every aspect of screenwriting is covered with an authority and credibility never seen in any book to come before. Told with honesty, humor, and vulnerability from the real-world perspective of a working, professional screenwriter, Kill the Dog reveals the secrets of what it takes to have a successful career as a Hollywood screenwriter.
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Not a lot learned. Here's a summary.
- By Samuel D R on 01-28-24
By: Paul Guyot
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Outsmart Your Brain
- Why Learning Is Hard and How You Can Make It Easy
- By: Daniel T. Willingham Ph.D
- Narrated by: André Santana
- Length: 8 hrs and 50 mins
- Unabridged
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In this revolutionary, comprehensive, and accessible guide on how the brain learns, discover how to study more efficiently and effectively, shrug away exam stress, and most of all, enjoy learning.
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Good content but no chapter breakdown
- By Christine Baduria Misbaer on 01-25-23
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The Perfect Story
- How to Tell Stories That Inform, Influence, and Inspire
- By: Karen Eber
- Narrated by: Karen Eber
- Length: 7 hrs and 31 mins
- Unabridged
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The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.
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One of the best books on storytelling by far
- By Esben on 10-08-23
By: Karen Eber
What listeners say about A Story Is a Deal
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Artem Mushin-Makedonskiy
- 04-24-25
Amazing and deep book poorly read
I’ve been practicing storytelling in business as a consultant for 6 years now and held 5 international conferences on story. Yet this book had lots to offer, Will did an amazing job as always! The only comment is the reading style, some words are mispronounced and said only partly which really makes the reading a more difficult task. The content is gold though!
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- André Pepato
- 02-27-25
Good for marketing strategy and related
Nice concepts of power and social mechanics. Narration a bit difficult for non-native english speakers.
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- Bob Conder
- 03-05-25
It is the story.
I really enjoyed Will’s book however, his accent is so strong I had to listen to parts several times and turn up the volume to understand him.
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- Nedy kh
- 02-23-25
Interesting topic
Very smart author, later chapters be come
Hard to follow, and accent becomes heavier for an American audience.
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