
A Story Is a Deal
How to use the science of storytelling to lead, motivate and persuade
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Narrated by:
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Will Storr
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By:
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Will Storr
About this listen
A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.
'Will Storr is a genius' Rory Sutherland
'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant
'Storr shares profound insights' Seth Godin
'Whip smart, insightful and ridiculously entertaining' Jimmy Carr
'Shows how storytelling is the key to success in business, politics and even personal relationships.' The Times
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Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
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'Intensely original and powerfully practical' Jonah Berger
'A fascinating insight into the human mind' Levinson Wood
'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein
'Powerfully persuasive and urgently practical' Bruce Daisley
'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee
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Story
What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in a group? What makes you, you? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, best-selling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are.
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Dull and repetitive
- By D. Fritz on 02-16-23
By: Will Storr
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Selfie
- How We Became So Self-Obsessed and What It's Doing To Us
- By: Will Storr
- Narrated by: Shaun Grindell
- Length: 12 hrs and 16 mins
- Unabridged
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Performance
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Full of thrilling and unexpected connections among history, psychology, economics, neuroscience, and more, Selfie is an unforgettable book that makes sense of who we have become. Ranging from Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of the "selfie" generation, and the era of hyper-individualism in which we live now, Selfie tells the epic tale of the person we all know so intimately - because it's us.
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I didn’t know I needed this book
- By Greyson on 01-16-19
By: Will Storr
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The Social Paradox
- Autonomy, Connection, and Why We Need Both to Find Happiness
- By: William von Hippel
- Narrated by: Josh Bloomberg
- Length: 8 hrs and 36 mins
- Unabridged
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Overall
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Performance
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Story
Why do people who have so much—leading comfortable lives filled with unprecedented freedom, choice, and abundance—often feel so unhappy and unfulfilled? This phenomenon is a defining paradox of our time and one we endlessly seek to solve. In The Social Paradox, psychologist William von Hippel argues that we need to think about this problem in a new way. By changing our perspective, we might finally see the solution, bringing us greater happiness and more satisfying relationships. The key is to understand the interplay between our two most basic psychological needs—for connection and autonomy.
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Very interesting
- By SgtTort on 03-22-25
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The Problem of Life
- How to Find Identity, Purpose, and Joy in a Disenchanted World
- By: Mark Clark
- Narrated by: Mark Clark
- Length: 8 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Story
In The Problem of Life, author Mark Clark recounts a pivotal moment when he mistakenly informed a woman of her husband's death. This profound mistake taught him invaluable lessons about existence and purpose. He argues that our relentless pursuit of money, family, and friendships—while important—often distract us from what truly matters, leaving us disenchanted.
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A changed life
- By Johnston Family on 03-28-25
By: Mark Clark
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The Art of Disagreeing
- How to Keep Calm and Stay Friends in Hard Conversations
- By: Gavin Ortlund
- Narrated by: Nelson Graham
- Length: 1 hr and 55 mins
- Unabridged
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Overall
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Performance
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Story
In this positive and practical book, Gavin Ortlund looks to the Scriptures to discover a way in which to disagree with others that leads to greater understanding, peace, and love—and that shows a watching world something of Jesus. This is a much-needed book in a society that is losing the ability to disagree well. Whether over politics, religion, or culture, or the more everyday issues of normal life, points of view tend to be held with a polarizing intensity. Often we enter disagreements feeling that we have to win or we avoid them altogether.
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Wonderful and timely book
- By Kev&Britt on 03-30-25
By: Gavin Ortlund
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The Science of Storytelling
- By: Will Storr
- Narrated by: James Clamp
- Length: 6 hrs and 51 mins
- Unabridged
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Performance
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Story
How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.
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A great portal into human psychology
- By Stephanie Romer on 02-13-21
By: Will Storr
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The Status Game
- On Human Life and How to Play It
- By: Will Storr
- Narrated by: Will Storr
- Length: 11 hrs and 1 min
- Unabridged
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Overall
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Performance
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Story
What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in a group? What makes you, you? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, best-selling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are.
-
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Dull and repetitive
- By D. Fritz on 02-16-23
By: Will Storr
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Selfie
- How We Became So Self-Obsessed and What It's Doing To Us
- By: Will Storr
- Narrated by: Shaun Grindell
- Length: 12 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Full of thrilling and unexpected connections among history, psychology, economics, neuroscience, and more, Selfie is an unforgettable book that makes sense of who we have become. Ranging from Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of the "selfie" generation, and the era of hyper-individualism in which we live now, Selfie tells the epic tale of the person we all know so intimately - because it's us.
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-
I didn’t know I needed this book
- By Greyson on 01-16-19
By: Will Storr
-
The Social Paradox
- Autonomy, Connection, and Why We Need Both to Find Happiness
- By: William von Hippel
- Narrated by: Josh Bloomberg
- Length: 8 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do people who have so much—leading comfortable lives filled with unprecedented freedom, choice, and abundance—often feel so unhappy and unfulfilled? This phenomenon is a defining paradox of our time and one we endlessly seek to solve. In The Social Paradox, psychologist William von Hippel argues that we need to think about this problem in a new way. By changing our perspective, we might finally see the solution, bringing us greater happiness and more satisfying relationships. The key is to understand the interplay between our two most basic psychological needs—for connection and autonomy.
-
-
Very interesting
- By SgtTort on 03-22-25
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The Problem of Life
- How to Find Identity, Purpose, and Joy in a Disenchanted World
- By: Mark Clark
- Narrated by: Mark Clark
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Problem of Life, author Mark Clark recounts a pivotal moment when he mistakenly informed a woman of her husband's death. This profound mistake taught him invaluable lessons about existence and purpose. He argues that our relentless pursuit of money, family, and friendships—while important—often distract us from what truly matters, leaving us disenchanted.
-
-
A changed life
- By Johnston Family on 03-28-25
By: Mark Clark
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The Art of Disagreeing
- How to Keep Calm and Stay Friends in Hard Conversations
- By: Gavin Ortlund
- Narrated by: Nelson Graham
- Length: 1 hr and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this positive and practical book, Gavin Ortlund looks to the Scriptures to discover a way in which to disagree with others that leads to greater understanding, peace, and love—and that shows a watching world something of Jesus. This is a much-needed book in a society that is losing the ability to disagree well. Whether over politics, religion, or culture, or the more everyday issues of normal life, points of view tend to be held with a polarizing intensity. Often we enter disagreements feeling that we have to win or we avoid them altogether.
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Wonderful and timely book
- By Kev&Britt on 03-30-25
By: Gavin Ortlund
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She And Allan
- By: H. Rider Haggard
- Narrated by: Barnaby Edwards
- Length: 15 hrs and 36 mins
- Unabridged
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She and Allan is a novel by H. Rider Haggard, first published in 1921. It brought together his two most popular characters, Ayesha from She (to which it serves as a prequel), and Allan Quatermain from King Solomon's Mines. Its significance was recognized by its republication by the Newcastle Publishing Company as the sixth volume of the celebrated Newcastle Forgotten Fantasy Library series in September 1975.
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Best of the Trilogy
- By emett holloway barfield III on 05-26-19
By: H. Rider Haggard
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Decisions That Matter
- How to Make Decisions in A World of Endless Choice
- By: Adrienne Adhami
- Narrated by: Adrienne Adhami
- Length: 6 hrs and 14 mins
- Unabridged
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Where do I want to live? What career should I start? Who do I want to marry? Do I want children? These are examples of some of life's biggest and most talked about decisions. But what about the 35,000 other decisions that the average person makes every single day? Adrienne is a leading wellness professional and has worked with some of the world's biggest brands to help them improve their performance and wellbeing. In this book, she shares the best insights, helpful anecdotes and most importantly, actions that you can start taking in your everyday life.
By: Adrienne Adhami
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Tiny Experiments
- How to Live Freely in a Goal-Obsessed World
- By: Anne-Laure Le Cunff
- Narrated by: Anne-Laure Le Cunff
- Length: 6 hrs and 25 mins
- Unabridged
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Life isn’t linear, and yet we try to mold it around linear goals: four-year college degrees, ten-year career plans, thirty-year mortgages. What if instead we approached life as a giant playground for experimentation? Based on ancestral philosophy and the latest scientific research, Tiny Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity.
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A Refreshing Take on Growth and Creativity!
- By Naya on 03-05-25
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How to Get Along with Anyone
- The Playbook for Predicting and Preventing Conflict at Work and at Home
- By: John Eliot, Jim Guinn
- Narrated by: John Eliot
- Length: 9 hrs
- Unabridged
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Story
What if there was a way to spend less time in stressfully interpersonal interactions and more time on the things that really matter? Through three decades of building and facilitating team chemistry for Fortune 500 companies, professional sports franchises, schools, government agencies, nonprofit organizations, and families—Drs. Jim Guinn and John Eliot have reduced the time and cost of conflict resolution. With this experience combined with science and research, Guinn and Eliot discovered people respond to conflict in one of five ways: avoid, compete, analyze, collaborate, or accommodate.
By: John Eliot, and others
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Unleash the Power of Storytelling
- Win Hearts, Change Minds, Get Results
- By: Rob Biesenbach
- Narrated by: Rob Biesenbach
- Length: 3 hrs and 10 mins
- Unabridged
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Story
Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.
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not much juice
- By Rami A. on 08-14-18
By: Rob Biesenbach
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- By: Matthew Dicks, Masha Cresalia - foreword
- Narrated by: Matthew Dicks
- Length: 12 hrs and 33 mins
- Unabridged
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Story
An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
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This convinced me to do things differently
- By nick on 07-27-24
By: Matthew Dicks, and others
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The Art of Uncertainty
- How to Navigate Chance, Ignorance, Risk and Luck
- By: David Spiegelhalter
- Narrated by: David Spiegelhalter
- Length: 10 hrs and 51 mins
- Unabridged
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Renowned statistician David Spiegelhalter shows how we can become better at dealing with what we don't know to make smarter choices in a world so full of puzzling variables. In lucid, lively prose, Spiegelhalter guides us through the principles of probability, illustrating how they can help us think more analytically about everything from medical advice to sports to climate change forecasts.
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Terrific
- By Roger March on 04-01-25
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Validation
- How the Skill Set That Revolutionized Psychology Will Transform Your Relationships, Increase Your Influence, and Change Your Life
- By: Caroline Fleck PhD
- Narrated by: Caroline Fleck PhD
- Length: 9 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
We all spend a lot of energy trying to get people to listen to us, and despite our best efforts, we often fail. But what if the secret to influencing others was to demonstrate acceptance? Enter validation—communication where one accepts and sees the validity in another person’s experience. Research on validation shows that it has profound effects, from improving relationships and de-escalating conflicts to increasing one’s influence and self-compassion.
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A work of LOVE
- By Mark A. Tomski, M.D. on 02-25-25
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Kill the Dog
- The First Book on Screenwriting to Tell You the Truth
- By: Paul Guyot
- Narrated by: Paul Guyot
- Length: 7 hrs
- Unabridged
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Performance
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Story
Every aspect of screenwriting is covered with an authority and credibility never seen in any book to come before. Told with honesty, humor, and vulnerability from the real-world perspective of a working, professional screenwriter, Kill the Dog reveals the secrets of what it takes to have a successful career as a Hollywood screenwriter.
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Not a lot learned. Here's a summary.
- By Samuel D R on 01-28-24
By: Paul Guyot
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How to Write Dazzling Dialogue
- The Fastest Way to Improve Any Manuscript
- By: James Scott Bell
- Narrated by: James Scott Bell
- Length: 2 hrs and 39 mins
- Unabridged
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Story
There is one sure-fire way of improving your novel fast...You may know the fundamentals of how to write fiction. You may be more than competent in plot, structure and characters. But if your dialogue is dull it will drag the whole story down...Don't sabotage your chances of selling your work to readers or publishers because the dialogue is unexceptional. Dazzle them with what the characters say. How to Write Dazzling Dialogue will give you the tools to do it.
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Good course, subpar audio quality
- By Andrew Wadsworth on 03-21-20
By: James Scott Bell
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Say It Well
- Find Your Voice, Speak Your Mind, Inspire Any Audience
- By: Terry Szuplat
- Narrated by: Sean Patrick Hopkins
- Length: 9 hrs and 15 mins
- Unabridged
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Performance
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Story
As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.
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How many times can you say “Obama”?
- By Amadeo on 11-23-24
By: Terry Szuplat
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Outsmart Your Brain
- Why Learning Is Hard and How You Can Make It Easy
- By: Daniel T. Willingham Ph.D
- Narrated by: André Santana
- Length: 8 hrs and 50 mins
- Unabridged
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In this revolutionary, comprehensive, and accessible guide on how the brain learns, discover how to study more efficiently and effectively, shrug away exam stress, and most of all, enjoy learning.
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Good content but no chapter breakdown
- By Christine Baduria Misbaer on 01-25-23
What listeners say about A Story Is a Deal
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- André Pepato
- 02-27-25
Good for marketing strategy and related
Nice concepts of power and social mechanics. Narration a bit difficult for non-native english speakers.
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- Bob Conder
- 03-05-25
It is the story.
I really enjoyed Will’s book however, his accent is so strong I had to listen to parts several times and turn up the volume to understand him.
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- Nedy kh
- 02-23-25
Interesting topic
Very smart author, later chapters be come
Hard to follow, and accent becomes heavier for an American audience.
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