MacKenzie Brown
- 2
- reviews
- 6
- helpful votes
- 187
- ratings
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 298
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Performance4.5 out of 5 stars 248
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Story4.5 out of 5 stars 246
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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3 out of 5 stars
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This is an old book!
- By EPR review on 01-05-17
- The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
Good book but not up to date
Reviewed: 07-05-16
It was a good book, but it's be more useful and persuasive if the examples were used from modern businesses and case studies.
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 876
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Performance4.5 out of 5 stars 721
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Story4.5 out of 5 stars 720
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
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Review from a marketing pro
- By SV on 06-18-16
- Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
Awesome marketing advice for startups
Reviewed: 04-23-16
Would you listen to Traction again? Why?
I'm listening to it a second time already. It's easy to listen to and understand, yet it's so dense with valuable marketing advice that you'll want to take notes while listening.
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