
Traction
How Any Startup Can Achieve Explosive Customer Growth
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Narrated by:
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Gabriel Weinberg
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
- Find and use offline ads and other channels your competitors probably aren't using
- Get targeted media coverage that will help you reach more customers
- Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
- Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
©2015 Gabriel Weinberg and Justin Mares (P)2015 Gildan Media LLCListeners also enjoyed...




















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Awesome guide for Start-up.
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Great information but author very robotic as reader
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Great Guide for Lean Startups
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Well written book with a terrific narration by the author, which is always a big plus. Its not ground breaking or eye opening, instead it puts things in perspective.My opinion is a little biased as I own and operate an online marketing company, so I do physically practice all of the discussed channels and my company offers them as a service. The main thing that Gabriel Weinberg does exceptionally well is offer a well structured approach and paints a solid framework. My main takeaway was communicating a holistic view of the ideal marketing mix to my team.
I highly recommend this book!
Review from a marketing pro
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Practical, Realistic, Actionable
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This was really eye opening. Great examples!
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Ton of value
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Best book for startups ever
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This will be a mandatory read to my marketing team.
Amazing book that I can actually apply to real life
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I’m sure will listing it again in the future
I like it
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