The Art of Innovation Audiobook By Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword cover art

The Art of Innovation

Lessons in Creativity from IDEO, America's Leading Design Firm

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The Art of Innovation

By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
Narrated by: Nick Podehl
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About this listen

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes listeners behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the listener through the IDEO problem-solving method:

  • Carefully observing the behavior or "anthropology" of the people who will be using a product or service
  • Brainstorming with high-energy sessions focused on tangible results
  • Quickly prototyping ideas and designs at every step of the way
  • Cross-pollinating to find solutions from other fields
  • Taking risks, and failing your way to success
  • Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

©2001 Thomas Kelley and Jonathan Littman (P)2015 Brilliance Audio, all rights reserved.
Career Success Decision-Making & Problem Solving Economics Leadership Management Management & Leadership Organizational Behavior Workplace & Organizational Behavior Business Career Innovation Inspiring Thought-Provoking Fostering Design Leadership
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Practical Innovation Techniques • Insightful Business Applications • Human-centered Creativity • Valuable Knowledge Work
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Such great information. Great ideas about how to be a better knowledge worker and idea matter.

I loved this book.

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Don't let the release date of 2016 fool you into thinking this is a new book. It was written in 2001. Listening to this book makes you feel like you jumped in a time capsule before the age of smart phones. Overall good concepts to apply but technology is way out of date.

This is an old book!

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It's baffling that captains of industry don't Subscribe to this wisdom. The world needs ideas and good enough execution, not be stuck under mountains of documents that no one reads.

enlightenment obtained... Brilliant!

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This was well done in writing and reading of this book. I really enjoyed it from start to finish.

Awesome!

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Great insight into the art of the science of innovation. Building an innovation team and strategies are presented

Thoughts on Innovation

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interesantes casos de estudio.. lo recomiendo como acompañante de un libro introductorio y otro de técnicas

great

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JAM PACKED WITH JEMS!!! Personally, the 2nd half of this book was where the power was! Most of my notes came from these insights and teachings!!! I plan to listen again, as you probably will too :)

Pen and paper/ Bookmark like crazy

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Needs a refresh but still felt i got something out of it; interesting look into ideo

Good but dated

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It was a good book, but it's be more useful and persuasive if the examples were used from modern businesses and case studies.

Good book but not up to date

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Had to read for one of my graduate classes. loved every minute of it.

Inspirational

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