YC
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False Alarm
- How Climate Change Panic Costs Us Trillions, Hurts the Poor, and Fails to Fix the Planet
- By: Bjorn Lomborg
- Narrated by: Jim Seybert
- Length: 9 hrs and 1 min
- Unabridged
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Overall5 out of 5 stars 1,182
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Performance4.5 out of 5 stars 998
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Story5 out of 5 stars 984
False Alarm will convince you that everything you think about climate change is wrong. It points the way toward making the world a vastly better, if slightly warmer, place for us all.
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5 out of 5 stars
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Stop climate change panic!
- By Wayne on 07-16-20
- False Alarm
- How Climate Change Panic Costs Us Trillions, Hurts the Poor, and Fails to Fix the Planet
- By: Bjorn Lomborg
- Narrated by: Jim Seybert
No real stand on man made climate change.
Reviewed: 04-05-21
I felt this book took no real stand and was beating around the bush on both sides of the climate change issue. is he for or against man made climate change? Was hoping to read more about the questioning of the basis of man made climate change and why it's a false alarm, but instead he ends up addressing the current reactions or over reactions to climate change., mostly in quantifiable economic evaluations.
Which is fair point but wouldn't it be more impactful to question climate models and if this obsession over CO2 as the sole driver of temperature and cause natural disasters is even valid to begin with? if the basis of this panic was addressed, the reactions naturally would make it seem like a false alarm?
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1 person found this helpful
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Simplify
- How the Best Businesses in the World Succeed
- By: Richard Koch, Greg Lockwood
- Narrated by: Roger Davis
- Length: 8 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 92
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Performance4.5 out of 5 stars 76
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Story4.5 out of 5 stars 77
For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
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4 out of 5 stars
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Simply insightful
- By Victor on 10-07-18
- Simplify
- How the Best Businesses in the World Succeed
- By: Richard Koch, Greg Lockwood
- Narrated by: Roger Davis
Yes we get the Why, more on the How please
Reviewed: 01-05-18
Great points but half of the book felt like a white paper or scientific journal. The examples were repetitive and felt stale after awhile. Perhaps a How rather than Why focus would be better.
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 14,660
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Performance4.5 out of 5 stars 11,570
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Story4.5 out of 5 stars 11,506
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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5 out of 5 stars
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Saved my Life
- By Christine on 09-17-08
- The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
Still relevant but too much fluff
Reviewed: 12-28-17
Interesting and relevant nuggets of information but they're packed with lots of beating around the bush type stories that seem to keep going on and on and on and on. And I really mean it.
Not a fan of the style of writing though some might find it entertaining, especially if you relate to Sarah. I mean, using her business as a case study is one thing, but to go back to her personal life, aunt and childhood aspirations is a whole new level. You'd almost believe you were listening to a script of a theatrical play.
Would have preferred more details such as statistics, case studies or scientific references.
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Positioning
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 896
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Performance4.5 out of 5 stars 640
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Story4.5 out of 5 stars 631
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.
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1 out of 5 stars
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Great stuff ... if it was 1975
- By Joseph on 07-08-08
- Positioning
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
Thoroughly entertaining
Reviewed: 12-22-17
Love the style that the writers used and their humour. Examples are a little outdated but the principles remain. Would love to see tis book updated with today's giants of Google, Amazon and Apple.
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Decoding the New Consumer Mind
- How and Why We Shop and Buy
- By: Kit Yarrow
- Narrated by: Ann Osmond
- Length: 6 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 157
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Performance4.5 out of 5 stars 123
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Story4.5 out of 5 stars 122
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.
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5 out of 5 stars
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Great book
- By Greg Freeman on 06-23-14
- Decoding the New Consumer Mind
- How and Why We Shop and Buy
- By: Kit Yarrow
- Narrated by: Ann Osmond
Excellent content but could be delivered better.
Reviewed: 04-11-16
A practical guide into the minds of today's customers as a result of technology shifts. Results are presented very well with sometimes a mouthful of technical jargon though it could use more structure and flow to the content. However the book seems to be read by a robot and at a very slow pace, had to listen at 1.25x for a conversation pace.
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