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Simplify
- How the Best Businesses in the World Succeed
- Narrated by: Roger Davis
- Length: 8 hrs and 9 mins
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Publisher's summary
For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his coauthor on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.
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- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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Driving Honda
- Inside the World’s Most Innovative Car Company
- By: Jeffrey Rothfeder
- Narrated by: Mel Foster
- Length: 10 hrs and 46 mins
- Unabridged
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For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
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it was ok.
- By chris p on 11-16-18
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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What listeners say about Simplify
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Cody
- 09-02-24
reducing options improves economies of scale
Less parts, less parts to mess up, and more focus on the most important. Like pruning a tomato 🍅 plant, it focuses growth on tomatoes instead of branches.
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- Blake
- 10-22-22
Outstanding book, horrible narration
The content of this book is superb. Richard Koch is brilliant and anyone in business - or studying business, will want to read this exceptionally good book. Unfortunately, I found the narration awful. The narrator raises and lowers his voice like a see-saw constantly throughout the book, making it hard to listen to. Very annoying. Someone also needs to tell him that not all American's sound like John Wayne. Throughout the book, different American business people are featured, and the narrator makes each of them sound like John Wayne with a slow Texas drawl. Do all British people sound like Austin Powers? Richard, please use a different narrator next time.
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- Allen
- 01-31-18
The Business Bible
What a great book. Business history, examples and triumphs. Simple and effective strategies for new and established businesses.
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- Jeffery
- 12-13-21
Good book bad accient
The book is good but the Englishman who does the narrating reverts to this stupid John Wayne cowboy accent every time he talks about the American business people it’s kind of annoying if you’re American
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- YC
- 01-05-18
Yes we get the Why, more on the How please
Great points but half of the book felt like a white paper or scientific journal. The examples were repetitive and felt stale after awhile. Perhaps a How rather than Why focus would be better.
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1 person found this helpful
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- Giovanni Focaraccio
- 02-27-18
surprising elaboration on traditional strategies
I found the core concept 2 be very complimentary to classical strategic concepts such as those put forward by Michael Porter but with rich practical explanations and modern examples
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- Noah
- 04-14-18
Good
I enjoyed the book very much, but the reader's voice varied too much in volume.
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- SooperDooper
- 05-22-22
Irritating accents
Great content, but I was distracted and irritated by the British narrator’s switching to a ridiculous, old fashioned, nasal American accent when reading the many quotes attributed to Americans.
Just silly, and slightly condescending.
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- Victor
- 10-07-18
Simply insightful
>> Overall : Very good <<
EDIT (Oct 12, 2018): I originally scored this book 3 stars... amended to 4 stars after relistening. While I still believe the books "Good Strategy / Bad Strategy" and "Zero to One" are worth reading in addition to this one, they do cover different ground. "Simplify" is by itself a very good book with a useful premise (either Price Simplify or Proposition Simplify or get stuck in the middle).
The principle of "Simplify Price or Simplify Proposition" is very sound.
I like the premise of this book and agree that simplifying can be powerful, however...
... this book comes across as a mix of hand-picked case studies that "prove" the thesis.
Some case studies take up full chapters, others are much shorter. For example ARM Holdings was given a couple of minutes treatment in Chapter 17, hardly enough to extract any useful information.
I suspect survivorship bias. I can't see any attempts at scientific sampling. The case studies seem to be in the book because they fit the model of simplifying for success.
Do businesses that price-simplify / proposition-simplify always succeed? Or are there other success influences apart from simplifying? I don't think these questions are answered adequately here.
Hence four stars instead of five.
Note: The authors seem to be doing very well in their business investments... which supports the thesis that "Simplify by price OR by proposition" is a very good principle. From https://www.perrymarshall.com/star-principle/ ... "Richard used the Star Principle formula to grow his fortune from $4 million to over $200 million in 23 years, successfully taking 8 companies out of 16 to blazing success. His 50% success rate is unheard of in a world where Venture Capitalists are thrilled to bat 10%."
>> Performance <<
I found the narrator easy to listen to. He has a steady British voice and reads slowly. (I sped up the audio to 1.25x because I prefer faster narration).
However I was sometimes annoyed when the narrator tried voicing an American (e.g. Henry Ford or Ray Kroc). When this happened, he used a canned stereotyped American voice... always the same one regardless of who was speaking.
>> Other recommendations <<
___Recommendation 1 - "Good Strategy/Bad Strategy: The Difference and Why It Matters"___
For a deeper look into strategy I liked Richard Rumelt's book "Good Strategy/Bad Strategy".
It was thorough and powerful.
It covers topics such as finding interesting competitive advantages, creating chain link systems, riding waves of change, and thinking like a strategist.
___Recommendation 2 - "Zero to One"___
For other insights into entrepreneurship, I recommend Peter Thiel's book "Zero to One".
I think it's a gem.
It talks about LAST mover advantage, the power law of venture capital (a specific instance of Richard Koch's 80/20 pareto principle), the case for secrets, the importance of startup foundations, and the mechanics of mafia.
"Mafia" is a playful reference to the PayPal mafia that Peter Thiel was part of... and includes founders of SpaceX (Elon Musk), LinkedIn (Reid Hoffman), YouTube, Yelp, Yammer and Palantir.
Read Zero to One to find out why startup mafia matters.
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- Kindle Customer
- 04-03-20
هذا الكتاب رائع
أكثر ما أحبتي في هذا الكتاب انه واضح و بسيط إلى حد كبير. ويشجع على البساطة والتبسيط. شكرا على هذا الكتاب الرائع.
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