3 Kings
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Narrated by:
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Matt Amendt
About this listen
Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z
Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.
Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics, and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings - who all started their own record labels and released classic albums before moving on to become multifaceted businessmen - hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.
These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
©2018 Zack O'Malley Greenburg (P)2018 Hachette AudioListeners also enjoyed...
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Critic reviews
"If Jay-Z, Diddy, and Dr. Dre are shrouded in mystery and inclined towards self-mythologizing, Greenburg does one of the most difficult things a reporter can do: he artfully chronicles their ascent, carefully accounts for their fortunes, and renders moguls as actual flesh and blood mortals. It reaffirms his bona fides as the preeminent journalist covering the business of hip-hop." (Jeff Weiss, author of Biggie vs 2pac)
"I've been blessed to work with Diddy, Jay-Z and Dr. Dre, and let me be honest: 3 Kings gives you the major keys to how the biggest bosses on the planet keep winning." (DJ Khaled, recording artist and entrepreneur)
"A vividly clear depiction of the commercial empires built by Diddy, Jay-Z, and Dr. Dre. The book documents their humble beginnings, their rise to fame and illustrates the important connection to the pioneers who paved the way for their success...an exceptional read." (Rocky Bucano, President of the Universal Hip-Hop Museum)
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Appetite for Self-Destruction
- The Spectacular Crash of the Record Industry in the Digital Age
- By: Steve Knopper
- Narrated by: Dan John Miller
- Length: 11 hrs
- Unabridged
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For the first time, Appetite for Self-Destruction recounts the story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world - and the advent of file sharing brought it to its knees.
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Awesome Book
- By Todd on 08-15-09
By: Steve Knopper
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Never a Dull Moment
- 1971 - the Year That Rock Exploded
- By: David Hepworth
- Narrated by: David Hepworth
- Length: 11 hrs and 38 mins
- Unabridged
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On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.
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A blast from the past
- By Amazon Customer on 07-30-16
By: David Hepworth
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Original Gangstas
- The Untold Story of Dr. Dre, Eazy-E, Ice Cube, Tupac Shakur, and the Birth of West Coast Rap
- By: Ben Westhoff
- Narrated by: J.D. Jackson
- Length: 15 hrs and 17 mins
- Unabridged
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Amid rising gang violence, the crack epidemic, and police brutality, a group of unlikely voices cut through the chaos of late 1980s Los Angeles: N.W.A. Led by a drug dealer, a glammed-up producer, and a high school kid, N.W.A. gave voice to disenfranchised African Americans across the country. And they quickly redefined pop culture across the world. Their names remain as popular as ever: Eazy-E, Dr. Dre, and Ice Cube. Dre soon joined forces with Suge Knight to create the combustible Death Row Records.
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Very Informative and well told
- By guyzilla on 02-19-17
By: Ben Westhoff
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Walk This Way
- Run-DMC, Aerosmith, and the Song That Changed American Music Forever
- By: Geoff Edgers
- Narrated by: Geoff Edgers
- Length: 6 hrs and 51 mins
- Unabridged
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Washington Post staff writer Geoff Edgers takes a deep dive into the story behind "Walk This Way", Aerosmith and Run-DMC's legendary, groundbreaking mashup that forever changed music.
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A MUST LISTEN/READ
- By Aron Teo Lee on 05-17-19
By: Geoff Edgers
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MJ
- The Genius of Michael Jackson
- By: Steve Knopper
- Narrated by: Eric Michael Summerer
- Length: 13 hrs and 28 mins
- Unabridged
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Rolling Stone contributing editor Steve Knopper delves deeply into Michael Jackson's music and talent. From the artist's early days with the Jackson 5, to his stratospheric success as a solo artist, to "Beat It" and "Thriller", "Bad", and "The Man in the Mirror", to his volatile final years, his attempted comeback, and his untimely death, Knopper explores the beguiling and often contradictory forces that fueled Michael Jackson's genius.
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It is ok but no details of his creativity in here
- By Jay on 02-25-16
By: Steve Knopper
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Uncommon People
- The Rise and Fall of The Rock Stars
- By: David Hepworth
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 32 mins
- Unabridged
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The age of the rock star, like the age of the cowboy, has passed. Like the cowboy, the idea of the rock star lives on in our imaginations. What did we see in them? Swagger. Recklessness. Sexual charisma. Damn-the-torpedoes self-belief. A certain way of carrying themselves. Good hair. Interesting shoes. Talent we wished we had. What did we want of them? To be larger than life but also like us. To live out their songs. To stay young forever. No wonder many didn't stay the course.
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INSIGHTFULL!
- By CLAUDIA R KENNEDY on 02-18-18
By: David Hepworth
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Outlaw
- Waylon, Willie, Kris, and the Renegades of Nashville
- By: Michael Streissguth
- Narrated by: John Pruden
- Length: 7 hrs and 37 mins
- Unabridged
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Waylon Jennings. Willie Nelson. Kris Kristofferson. Three renegade musicians. Three unexpected stars. Three men who changed Nashville and country music forever. Streissguth's new book brings to life an incredible chapter in musical history and reveals for the first time a surprising outlaw zeitgeist in Nashville. Based on extensive research and probing interviews with key players, what emerges is a fascinating glimpse into three of the most legendary artists of our times and the definitive story of how they changed music in Nashville and everywhere.
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Revealing little-known Details does Captivate!
- By Cody Meyer on 11-20-17
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Allen Klein
- The Man Who Bailed Out the Beatles, Made the Stones, and Transformed Rock & Roll
- By: Fred Goodman
- Narrated by: Mike Chamberlain
- Length: 11 hrs and 45 mins
- Unabridged
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Allen Klein was like no one the music industry had seen before. The hard-nosed business manager became infamous for allegedly catalyzing the Beatles' breakup and robbing the Rolling Stones, but the truth is both more complex and more fascinating.
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The Beatles' & Rolling Stones' Big Bad Manager
- By tru britty on 07-05-15
By: Fred Goodman
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Homey Don't Play That!
- The Story of In Living Color and the Black Comedy Revolution
- By: David Peisner
- Narrated by: JD Jackson
- Length: 13 hrs and 18 mins
- Unabridged
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Few television shows revolutionized comedy as profoundly or have had such an enormous and continued impact on our culture as In Living Color. Inspired by Richard Pryor, Carol Burnett, and Eddie Murphy, Keenen Ivory Wayans created a television series unlike any that had come before it. In Living Color shaped American culture in ways both seen and unseen. Now, Homey Don't Play That! reveals the complete, captivating story of how In Living Color overcame enormous odds to become a major, zeitgeist-seizing hit.
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Wow, that sucked......
- By Just W on 10-11-18
By: David Peisner
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Everybody Wants Some
- The Van Halen Saga
- By: Ian Christe
- Narrated by: Fred Berman
- Length: 9 hrs and 33 mins
- Unabridged
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How did a pair of little Dutch boys trained in classical music grow up to become the nucleus of the most popular heavy metal band of all time? What's the secret behind Eddie Van Halen's incredible fast and furious guitar solos? What makes David Lee Roth and Sammy Hagar so wacky? And, are all those stories about groupies, booze bashes, and contract riders true? The naked truth is laid bare in Everybody Wants Some - the real-life story of a rock 'n' roll fantasy come true.
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Good details of albums and post-1984 career
- By IndyMATT on 12-30-18
By: Ian Christe
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The Story of Motown
- By: Peter Benjaminson, Greil Macus - foreword
- Narrated by: Sean Crisden
- Length: 5 hrs and 26 mins
- Unabridged
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In January 1959, Berry Gordy borrowed $800 from his family and founded the Detroit-based record company that in less than a decade was to become the largest Black-owned business in the United States. It also became one of the most productive and influential producers of popular music anywhere in the world. The Story of Motown is the story of Berry Gordy's triumph over powerful, established financial interests, entrenched popular taste, bigotry, and racism.
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Check Your Facts
- By Marie on 11-24-18
By: Peter Benjaminson, and others
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Sing to Me
- My Story of Making Music, Finding Magic, and Searching for Who's Next
- By: LA Reid
- Narrated by: Dion Graham
- Length: 9 hrs and 39 mins
- Unabridged
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Legendary music producer LA Reid - the man behind artists such as Mariah Carey, Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Pink, Justin Bieber, and Usher - changed the music business forever. Now he tells his story, taking fans on an intimate tour of his life. Sing to Me is a fascinating journey from Reid's small-town R&B roots in Cincinnati, Ohio, and his work as a drummer to his fame as a Grammy Award-winning music producer and his gig as a judge on the hit reality show The X Factor.
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Wow!! What a journey!!!
- By Marty Cohn on 02-06-16
By: LA Reid
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Seven Dirty Words
- The Life and Crimes of George Carlin
- By: James Sullivan
- Narrated by: Alan Sklar
- Length: 10 hrs and 17 mins
- Unabridged
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In Seven Dirty Words, journalist and cultural critic James Sullivan tells the story of Alternative America from the 1950s to the present, from the singular vantage point of George Carlin, the Catholic boy for whom nothing was sacred.
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Carlin's CV with no Depth or Insight
- By Dubi on 01-23-14
By: James Sullivan
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The King of Content
- Sumner Redstone’s Battle for Viacom, CBS, and Everlasting Control of His Media Empire
- By: Keach Hagey
- Narrated by: Gabra Zackman
- Length: 10 hrs and 51 mins
- Unabridged
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Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.
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Feels biased. Well researched, but not engaging.
- By Anonymous User on 04-03-19
By: Keach Hagey
What listeners say about 3 Kings
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- LHIV
- 09-04-20
riveting story
I thoroughly enjoyed the depiction of these three kings. it was wonderfully read and easily understood.
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- Nathaniel Gallegos
- 03-25-18
Current
I liked the narrator. Most business books have the most boring narrators alive. The book is super current as of March 2018. Worth the expense.
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2 people found this helpful
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- SGordon
- 05-18-18
Surprised how much I enjoyed it and learned.
I spend most of my reading on business books. I heard about this book and thought I’d take a little break from my norm for some simple entertaining material. I didn’t get what I expected. I was hooked on 3 Kings from the beginning and burned through it quickly! My biggest surprise was that not only was it entertaining, it was also packed with 3rd person business and personal lessons. Highly recommend.
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1 person found this helpful
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- Kenya Wright
- 08-09-20
Super Informative and Entertaining
I didnt like when he said the N word. Other than that, it was an excellent discussion on hip hop moguls and their expansion of the culture.
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- Wendell Coston
- 04-07-21
Mind-blowing
Great read , very interesting and informative. I highly recommend this book . it's about drive
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- M. Herndon
- 05-07-19
great insight
as I'm making www.onecityent.com it made sense from me to learn from the best! now maybe I can get nas hip to my venture!
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- Shaun Guerrero
- 04-16-18
Inspiring
When you are young and you see a rap video, you want to be those guys. The cars, the parties and the girls. The lifestyle is what you crave. This book gives a much needed perspective of hip hop. Kids need to understand the work ethic and Entrepreneurial mindset of these artist. Talent gets you in, work ethic and a keen sense of business makes you successful. This book really explores this concept. I loved it!
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1 person found this helpful
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- Amazon Kunde
- 08-02-18
Entertaining and insightful
It talks more about hip-hop & rap than just the “3 kings” but an entertaining read never the less.
Would recommend to any musician looking to learn the insides of the show business and the possibilities it offers for artists.
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1 person found this helpful
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- David williams
- 01-14-19
3 kings!
As an entrepreneur myself and a person that grew up listening to these 3 moguls, I loved the book. This is more motivation for me to open up my own wine business after seeing what Jay-Z and diddy have done.
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- Joe
- 02-11-21
Nothing Entrepreneurial, just Rap History
Personally I got this as it was mentioned as an entrepreneurial book. I’ve now listened to the first hour, hoping sooner or later it’ll get to some analysis or successful actions or at least details of these 3 VERY successful business men, but alas it was not to be. The intro mentions that they’re business men, but after that it’s endless minutiae and blow by blow of 70s, then 80s rap history. Interesting in itself and if you’re looking for that, it’s great. But it’s not what I was looking for or why I got this audiobook.
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