
Afro Sheen
How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street
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Narrated by:
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Wintley Phipps
About this listen
The inspiring and resilient story of George E. Johnson, creator of the iconic Afro Sheen and the first Black-owned company to be traded on Wall Street
You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced these products? In Afro Sheen, George Ellis Johnson, the acclaimed self-made businessman, reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry.
At just twenty-seven years old, after years of traveling the country and going from barbershop to barbershop to sell his products, Johnson created the Johnson Products Company. JPC was the first Black-owned company to trade on a major stock exchange, became the financial sponsor of Soul Train, and was once considered the largest Black-owned manufacturing company in the world. At the height of its success, JPC was worth $37 million.
In this coming-of-age story, Johnson uses the life skills and strong character built from working odd jobs as a teenager and practicing the Golden Rule to create a business that both nurtures and advances the Black community. Without a formal education, he filled a gap in the Black haircare industry and created a high-quality formula for straightening hair and the iconic Ultra Sheen and Afro Sheen products that supported Black people in expressing their authentic beauty.
For decades, Johnson has been an inspiration to Black entrepreneurs, setting an example of Black wealth and providing a safe space for Black people to work.
Afro Sheen is a timely, impassioned look at both an industry and cultural moment; Johnson’s impact is finally on full display, as he brilliantly highlights how having perseverance and a daring vision can create both change and a lasting legacy.
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Throughout history, the concept of Blackness has been remarkably intertwined with another color: blue. In daily life, it is evoked in countless ways. Blue skies and blue water offer hope for that which lies beyond the current conditions. But blue is also the color of deep melancholy and heartache, echoing Louis Armstrong’s question, “What did I do to be so Black and blue?” In this book, celebrated author Imani Perry uses the world’s favorite color as a springboard for a riveting emotional, cultural, and spiritual journey.
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Awesome Informative & Inspirational
- By ChiMoDayoga on 03-25-25
By: Imani Perry
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Harlem Rhapsody
- By: Victoria Christopher Murray
- Narrated by: Robin Miles
- Length: 15 hrs and 5 mins
- Unabridged
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In 1919, a high school teacher from Washington, D.C arrives in Harlem excited to realize her lifelong dream. Jessie Redmon Fauset has been named the literary editor of The Crisis. The first Black woman to hold this position at a preeminent Negro magazine, Jessie is poised to achieve literary greatness. But she holds a secret that jeopardizes it all. W. E. B. Du Bois, the founder of The Crisis, is not only Jessie’s boss, he’s her lover. And neither his wife, nor their fourteen-year-age difference can keep the two apart.
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Entertaining & Educational
- By DW Plato on 03-08-25
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Firstborn Girls
- A Memoir
- By: Bernice L. McFadden
- Narrated by: Robin Miles, Bernice L. McFadden
- Length: 12 hrs and 19 mins
- Unabridged
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On her second birthday in 1967, Bernice McFadden died in a car crash near Detroit, only to be resuscitated after her mother pulled her from the flaming wreckage. Firstborn Girls traces her remarkable life from that moment up to the publication of her first novel, Sugar. Growing up in 1980s Brooklyn, Bernice finds solace in books, summer trips to Barbados, and boarding school to escape her alcoholic father. Discovering the works of Alice Walker and Toni Morrison, she finally sees herself and her loved ones reflected in their stories of “messy, beautiful, joyful Black people.”
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Great Read!
- By TSimp on 04-05-25
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A More Perfect Party
- The Night Shirley Chisholm and Diahann Carroll Reshaped Politics
- By: Juanita Tolliver
- Narrated by: Juanita Tolliver
- Length: 6 hrs and 2 mins
- Unabridged
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In 1972, New York Representative Shirley Chisholm broke the ice in American politics when she became the first Black woman to run for president of the United States. Chisholm left behind a coalition-building model personified by a once-in-an-era Hollywood party hosted by legendary actress and singer Diahann Carroll, and attended by the likes of Huey P. Newton, Barbara Lee, Berry Gordy, David Frost, Flip Wilson, Goldie Hawn and others. In A More Perfect Party, MSNBC political analyst Juanita Tolliver presents a path to people-centered politics through the lens of this soiree.
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Shirley Chisholm and Diahann Carroll
- By SAOT66 on 01-15-25
By: Juanita Tolliver
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Fearless and Free
- A Memoir
- By: Josephine Baker, Ijeoma Oluo - foreword, Sophie Lewis
- Narrated by: Anam Zafar, Sophie R. Lewis, Ijeoma Oluo, and others
- Length: 8 hrs and 42 mins
- Unabridged
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Published in the US for the first time, Fearless and Free is the memoir of the fabulous, rule-breaking, one-of-a-kind Josephine Baker, the iconic dancer, singer, spy, and Civil Rights activist. After stealing the spotlight as a teenaged Broadway performer during the height of the Harlem Renaissance, Josephine then took Paris by storm, dazzling audiences across the Roaring Twenties. In her famous banana skirt, she enraptured royalty and countless fans—Ernest Hemingway and Pablo Picasso among them.
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Extraordinary lady
- By AH on 02-24-25
By: Josephine Baker, and others
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Medgar and Myrlie
- Medgar Evers and the Love Story That Awakened America
- By: Joy-Ann Reid
- Narrated by: Joy-Ann Reid
- Length: 10 hrs and 52 mins
- Unabridged
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Myrlie Louise Beasley met Medgar Evers on her first day of college. They fell in love at first sight, married just one year later, and Myrlie left school to focus on their growing family. Medgar became the field secretary for the Mississippi branch of the NAACP, charged with beating back the most intractable and violent resistance to black voting rights in the country. Myrlie served as Medgar’s secretary and confidant, working hand in hand with him as they struggled against public accommodations and school segregation, lynching, violence, and sheer despair within their state’s “black belt.”
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A must read!
- By Kenny Cook on 02-11-24
By: Joy-Ann Reid
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Black in Blues
- How a Color Tells the Story of My People
- By: Imani Perry
- Narrated by: Imani Perry
- Length: 9 hrs and 4 mins
- Unabridged
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Performance
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Story
Throughout history, the concept of Blackness has been remarkably intertwined with another color: blue. In daily life, it is evoked in countless ways. Blue skies and blue water offer hope for that which lies beyond the current conditions. But blue is also the color of deep melancholy and heartache, echoing Louis Armstrong’s question, “What did I do to be so Black and blue?” In this book, celebrated author Imani Perry uses the world’s favorite color as a springboard for a riveting emotional, cultural, and spiritual journey.
-
-
Awesome Informative & Inspirational
- By ChiMoDayoga on 03-25-25
By: Imani Perry
-
Harlem Rhapsody
- By: Victoria Christopher Murray
- Narrated by: Robin Miles
- Length: 15 hrs and 5 mins
- Unabridged
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Overall
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Performance
-
Story
In 1919, a high school teacher from Washington, D.C arrives in Harlem excited to realize her lifelong dream. Jessie Redmon Fauset has been named the literary editor of The Crisis. The first Black woman to hold this position at a preeminent Negro magazine, Jessie is poised to achieve literary greatness. But she holds a secret that jeopardizes it all. W. E. B. Du Bois, the founder of The Crisis, is not only Jessie’s boss, he’s her lover. And neither his wife, nor their fourteen-year-age difference can keep the two apart.
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Entertaining & Educational
- By DW Plato on 03-08-25
What listeners say about Afro Sheen
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kuji
- 03-09-25
Amazingly Inspiring!
As a man from the Windy City, I had only known bits and pieces of the story behind Afro Sheen and the iconic hair care products that shaped my childhood. Reading this book was nothing short of amazing—an outstanding and inspiring journey through the legacy of George E. Johnson and the brand that revolutionized Black hair care.
Beyond the history and cultural impact, Afro Sheen is packed with invaluable business insights. As a professional salesperson, I found countless gems of wisdom woven throughout the book—lessons in entrepreneurship, resilience, and strategic growth that are just as relevant today. This is more than a story about hair products; it’s a testament to vision, determination, and Black excellence.
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- Troy Horne
- 02-25-25
Must Read/Listen
I can't believe how amazing this book is. You have to get this book. Absolutely a game changer for anyone looking to start or grow a business!
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- kalyna
- 03-12-25
George is amazing! This book is amazing!
This so full of history & so many gems. I’m so thankful George wrote this book! What a life!!
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- Alan D. Benson
- 03-01-25
Excellent, excellent, excellent book!
The book gives a clear and detail picture of George E. Johnson’s life and Johnson Products Company, and what he discussed is food for life and business.
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- Gina Bee P.
- 02-22-25
inspirational, transparent
What an inspiring story. Stay true to God and the pah he has placed you on and He will keep and protect you.
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- danita
- 02-06-25
This book should be required reading
I loved this book! The story was so powerful and engaging it gave you hope and an outlook for success that’s definitely needed. This needs to be a movie! You will enjoy every minute and see how the struggle that they dealt with in the past we are still dealing with them today.
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