Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Fleetwood Mac's classic 1977 Rumours album topped the Billboard 200 for 31 weeks and won the Album of the Year Grammy. More recently, Rolling Stone named it the 25th greatest album of all time and the hit TV series Glee devoted an entire episode to songs from Rumours, introducing it to a new generation. Now, for the first time, Ken Caillat, the album's co-producer, tells the full story of what really went into making Rumours.

Mark Devlin is a long-standing DJ and music journalist. Musical Truth is the culmination of his five years of research into the true nature of the industry and its objectives - from dark occult rituals, to mind-controlled artists, and all points in between. The book shows how these agendas fit into the much wider picture of what’s really going on in the world, and - crucially - how the power lies with us to bring it to an end."

The inspiration for the major motion picture Priscilla directed by Sofia Coppola, this New York Times best seller reveals the intimate story of Elvis Presley and Priscilla Presley, told by the woman who lived it.

At age four, Molly Shannon’s world was shattered when she lost her mother, baby sister, and cousin in a car accident with her father at the wheel. Held together by her tender and complicated relationship with her grieving father, Molly was raised in a permissive household where her gift for improvising and role-playing blossomed alongside the fearlessness that would lead her to become a celebrated actress.

Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.

Mike Pence spent more hours in the Oval Office than any of his predecessors. On the surface, the affable evangelical Christian from a gas-station-owning family in Indiana wouldn’t seem to have much in common with a brash real estate mogul from New York. But the unlikely duo formed a tight bond. So Help Me God is the chronicle of the events and people who forged Mike Pence’s character. This is the inside story of the Trump administration by its second highest official—what he said to the president and how he was tested.

The outspoken actress, talk show host, and reality television star offers up a no-holds-barred memoir, including an eye-opening insider account of her tumultuous and heart-wrenching 30-year-plus association with the Church of Scientology.

In Still Alright, Kenny Loggins gives fans a candid and entertaining perspective on his life and career as one of the most noteworthy musicians of the 1970s and ’80s. He provides an abundance of compelling, insightful, and terrifically amusing behind-the-scenes tales. Loggins draws listeners back to the musical eras they’ve loved, as well as addressing the challenges and obstacles of his life and work.

During the 1970s and '80s the music business was dominated by a few major labels and artists such as Michael Jackson, Bruce Springsteen, the Rolling Stones, Barbra Streisand and James Taylor. They were all under contract to CBS Records, making it the most successful label of the era. And, as the company's president, Walter Yetnikoff was the ruling monarch. He was also the most flamboyant, volatile, and controversial personality to emerge from an industry and era defined by sex, drugs, and debauchery.

The untold story of the iconic Jenni Rivera through the perspective of her former managers, Pete Salgado and Gabriel Vazquez and it will be the basis for a TV series that will air on Univision. This book will take us into the boiler room and offer a behind-the-scenes look into the strategies and moments that lead to national headlines.

In her current reign at Power 105.1 and for nearly two decades at New York's Hot 97, Angie Martinez has had one of the highest rated radio shows in the country. After working her way up as an intern, she burst on the scene as a young female jock whose on-air "Battle of the Beats" segment broke records and became a platform for emerging artists like a young Jay Z. Angie quickly became known for intimate, high-profile interviews, mediating feuds between artists, and taking on the most controversial issues in hip-hop.

In Face the Music, Paul Stanley - the co-founder and famous "Starchild" frontman of KISS - reveals for the first time the incredible highs and equally incredible lows in his life both inside and outside the band. Face the Music is the shocking, funny, smart, inspirational story of one of rock’s most enduring icons and the group he helped create, define, and immortalize. Stanley mixes compelling personal revelations and gripping, gritty war stories that will surprise even the most steadfast member of the KISS Army.

Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him - the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood - he has found a way to put on a show and sell tickets at the door.

This concluding volume recounts the second half of Elvis' life in rich and previously unimagined detail, and confirms Guralnick's status as one of the great biographers of our time. Beginning with Presley's army service in Germany in 1958 and ending with his death in Memphis in 1977, Careless Love chronicles the unraveling of the dream that once shone so brightly, homing in on the complex playing-out of Elvis' relationship with his Machiavellian manager, Colonel Tom Parker.

The outspoken actress, talk show host, and reality television star offers up a no-holds-barred memoir, including an eye-opening insider account of her tumultuous and heart-wrenching 30-year-plus association with the Church of Scientology.

Dennis Hof, proprietor of the world-famous Moonlite Bunny Ranch brothel and the P.T. Barnum of prostitution, charts his path to fame and infamy, while dispensing homespun wisdom about sex, sales, money, and how to live as the country's most recognizable pimp. In The Art of the Pimp, Dennis Hof offers a hilarious, insightful, behind-the-scenes look at life as the proprietor of The Moonlight Bunny Ranch, the world's most famous legal brothel, and recounts his chaotic life.

To everyone else, John F. Kennedy Jr. may have been American royalty, but to RoseMarie Terenzio, he was an entitled nuisance—and she wasn’t afraid to let him know it. RoseMarie was his personal assistant, his publicist, and one of his closest confidantes during the last five years of his life. In this, her first memoir, she bravely recounts her own fairy tale interrupted, describing the unlikely friendship between a blue-collar girl from the Bronx and John F. Kennedy Jr.

Phil Spector, born in the Bronx in 1940, grew up an outsider despised by his peers. But he formed a band, and had a number-one hit with "To Know Him Is to Love Him". He quickly became the top producer of early rock and roll and the originator of such girl groups as the Ronettes. Hit followed hit, and for all of them he used a new recording style called the "wall of sound". But the reign of the boy-man who owned pop music was doomed, and Spector spiraled into paranoid isolation and peculiar behavior.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

In this debut, Carton invites the listener to join him as he recounts tales from his suburban youth, defends his long-held love affair with the New York Jets, reminisces about the shenanigans of some of the highest paid and most celebrated athletes playing today, and reflects on his work as one of radio's craftiest, most hilarious personalities ever to get behind the microphone.

Michelle Visage is not your average diva. Powerful, positive, and polished, this diva's not only glamorous, she's a savvy businesswoman with serious credentials who works her tail off. From her days vogueing in the downtown Manhattan clubs in the '90s to her successful career in radio and her ultimate cult status as a judge on RuPaul's Drag Race, Michelle has achieved her dreams and then some!

In the course of his legendary career as a manager, an agent, and a producer, Shep Gordon has worked with and befriended some of the biggest names in the entertainment industry, from Alice Cooper to Bette Davis, Raquel Welch to Groucho Marx, Blondie to Jimi Hendrix, Sylvester Stallone to Salvador Dali, Luther Vandross to Teddy Pendergrass. He is also credited with inventing the "celebrity chef" and has worked with Nobu Matsuhisa, Emeril Lagasse, Wolfgang Puck, Roger Vergé, and many others.

Everyone knows Michael Jackson - the myth. This is the revealing true story of Michael Jackson - the man. To Frank Cascio, Michael Jackson was many things - second father, big brother, boss, mentor, and teacher, but most of all he was a friend. Though Cascio was just a few years old when he first met Jackson in 1984, at the peak of the pop star’s career, Jackson was at the center of his life for the next twenty-five years.

Hip-hop artist Tip "T.I." Harris has received every acclaim the music world has to offer. Now, working with bestselling celebrity collaborator David Ritz, T.I. applies all his talent and experience to the world of fiction by creating the epic love story of Power and Beauty. After the death of his mother, Charlotte, Paul “Power” Clay allows himself to be guided by Slim, a local businessman. Slim always has the best of everything, and Power is sure that if he learns Slim's ways, he'll make something of himself - and perhaps be worthy of Tanya “Beauty” Long.

Easy For You To Say is "Stuttering" John Melendez's memoir of his childhood being bullied in school for his stutter; his years as an on-air personality with The Howard Stern Show; and his subsequent 10-year career as a writer and on-air announcer for Jay Leno's Tonight Show. It details his famously acerbic relationships with celebrities he interviewed/insulted (Raquel Welch once punched him in the face). In the audiobook, Howard Stern emerges as a surprisingly mean, stingy, and megalomaniacal boss - and Jay Leno as a seeming sufferer from OCD.

James Hetfield, with whom many years ago Mustaine founded a band known as Metallica, once observed, with some incredulity, that Mustaine must have been born with a horseshoe up his ass. That's how lucky he's been, how fortunate he is to be pulling breath after so many close calls. And Hetfield is right. Mustaine has been lucky. He has been blessed. But here's the thing about having a horseshoe lodged in your rectum: It also hurts like hell. And you never forget it's there.

When Barbara Walters launched The View, network executives told her that hosting it would tarnish her reputation. Instead, within 10 years, she’d revolutionized morning TV and made household names of her cohosts: Joy Behar, Star Jones, Meredith Vieira, and Elisabeth Hasselbeck. But the daily chat fest didn’t just comment on the news. It became the news. And the headlines barely scratched the surface. Based on unprecedented access, award-winning journalist Ramin Setoodeh takes you backstage where the stars really spoke their minds.

Marcia Brady, eldest daughter on television's The Brady Bunch, had it all. But what viewers didn't know about the always sunny, perfect Marcia was that offscreen, her real-life counterpart, Maureen McCormick was living a very different - and not so wonderful - life. Maureen tells the shocking and inspirational true story of the beloved teen and the woman she became.

In 1963, 30-year-old Friedman - who had recently quit his job as a Boston advertising executive and returned to his hometown of New York to become a theatrical producer - opened a coffee house for Broadway performers called the Improvisation. His goal? Simply to make a living, and if all went according to plan, to also make enough professional contacts to be able to mount his first Broadway show within a year's time. Later shortened to the Improv, its first West 44th Street location was in a seedy section of Manhattan's Hell's Kitchen.