Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

Dale Scott's career as a professional baseball umpire spanned nearly forty years, including thirty-three in the Major Leagues, from 1985 to 2017. He worked exactly a thousand games behind the plate, calling balls and strikes at the pinnacle of his profession, working in every Major League Baseball stadium, and interacting with dozens of other top-flight umpires, colorful managers, and hundreds of players. What makes Scott's book truly different is his unique perspective as the only umpire in the history of professional baseball to come out as gay during his career.

New York Times bestselling author Joe Posnanski is back with a masterful ode to the game: a countdown of 50 of the most memorable moments in baseball’s history, to make you fall in love with the sport all over again. Posnanski writes of major moments that created legends, and of forgotten moments almost lost to time. It's Willie Mays’s catch, Babe Ruth’s called shot, and Kirk Gibson’s limping home run; the slickest steals; the biggest bombs; and the most triumphant no-hitters.

A gloriously funny, nostalgic memoir of a popular ESPN reporter who, in the summer of 1994, was a fresh-out-of-college intern for a minor league baseball team. Madness and charm ensue as Ryan McGee spends the season steeped in sweat, fertilizer, nacho cheese sauce, and pure, unadulterated joy in North Carolina with the Asheville Tourists.

He was a small-town boy who burst onto the international golf scene with a dramatic hook shot from deep in the woods to win the Masters - before the game he loved almost killed him. Opening up about the toll that chasing and achieving his dream of being a champion golfer took on his mental health, Bubba Watson shares his powerful story of the breaking point that gave him clarity.

Packed with "compelling inside stories" (Chicago Tribune), Teammate is the inspiring memoir from "Grandpa Rossy", the veteran catcher who became the heart and soul of the 2016 Chicago Cubs championship team and was named manager in 2019. In 2016 the Cubs snapped a 108-year curse, winning the World Series in a history-making, seven-game series against the Cleveland Indians. Of the many storylines to Chicago's fairytale season, one stood out: The late-career renaissance of David Ross, the 39-year-old catcher who had played back-up for 13 of his 15 pro seasons.

Aaron Judge, the hulking superman who carried an easy aw-shucks demeanor from small-town California to stardom in the Big Apple, had long established his place as one of baseball’s most intimidating power hitters. Baseballs frequently rocketed off his bat like cannon fire, dispatching heat-seeking missiles toward the “Judge’s Chambers” seating area in right field, sending delirious fans scattering for souvenirs. But even in a high-tech universe where computers measure each swing to the nth degree, Roger Maris’s American League mark of sixty-one home runs seemed largely out of reach.

SIDELINE CEO delves into the unique psychology and daily preparation and gameplan execution of some of America’s most respected leaders—the coaches who have led hugely successful programs to win it all. Included among the legends whom Marty interviewed for SIDELINE CEO are: Nick Saban, Mack Brown, Kim Mulkey, Doc Rivers, John Calipari, Tim Corbin, Roy Williams, Tom Izzo, Patty Gasso, Dabo Swinney, Frank Beamer, and many others. SIDELINE CEO offers valuable takeaways that go beyond the game and apply to the boardroom, the classroom, and can help set intentions for winning in our daily lives.

In baseball there are superstars and stars and everyday players and then there are the rest. Within the rest are role players and specialists and journeymen and then there are the backup catchers. The Tao of the Backup Catcher is about them, the backup catchers, who exist near the bottom of the roster and the end of the bench and between the numbers in a sport–and a society–increasingly driven by cold, hard analytics.

Known for decades as one of the NFL’s most iconic and spectacular playmakers, Deion Sanders remains college football's most intriguing newsmaker. In just three years, he has become the most talked about coach by recruiting elite players to moribund programs and reviving the spirit and pride of forgotten fanbases by winning. Along the way, he’s changing how we think about college sports while rejuvenating whole communities with the national attention that follows him and the fresh commerce a winning culture ignites.

Bull Durham, the breakthrough 1988 film about a minor league baseball team, is widely revered as the best sports movie of all time. But back in 1987, Ron Shelton was a first-time director and no one was willing to finance a movie about baseball—especially a story set in the minors. The jury was still out on Kevin Costner’s leading-man potential, while Susan Sarandon was already a has-been. There were doubts. But something miraculous happened, and The Church of Baseball attempts to capture why.

Over forty years since Thurman Munson's death, Thurm: Memoirs of a Forever Yankee revives the life of the famous New York Yankees catcher. In collaboration with longtime Yankee historian Marty Appel, Munson chronicles in his own words his path to the majors, his career success, his approach to being the first team captain in nearly forty years since Lou Gehrig, the Yankees return to glory when they won the 1977 and 1978 World Series, the breakdown of his body as he gave his all to the sport, and his absolute dedication to his wife and children above all else.

In Tod is God—so named for a chant the ECW fans created to honor the founder—Gordon chronicles each step of the company's meteoric rise to prominence, as well as the elements that led to his removing himself from the company before its demise. Gordon's former partnership with ECW booker Paul Heyman made for magical TV and in-ring moments. The friendship between Gordon and Heyman, both a blessing and curse, was the once-in-a-lifetime bond responsible for so many of history's greatest teams, bands, and partners.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.

Are you ready to see your fixer-upper? These famous words are now synonymous with the dynamic husband-and-wife team Chip and Joanna Gaines, stars of HGTV's Fixer Upper. As this question fills the airwaves with anticipation, their legions of fans continue to multiply and ask a different series of questions, like: Who are these people? What's the secret to their success? And is Chip actually that funny in real life?

In 2007, pitcher Barry Zito signed a seven-year, $126 million contract with the San Francisco Giants. At that time, it was the largest contract ever given to a pitcher. He was at the top of his game, in peak physical condition, and had the kind of financial security most people can only dream of. He was also miserable. And it began to show. Zito's career declined over the next few years until he hit rock bottom - watching from the bench as his team won the World Series in 2010. In Curveball, Zito shares his story with honesty and transparency.

Yogi Berra is one of America's most beloved baseball players of all time, known as much for his wit and humor as he is for his exploits with the New York Yankees. In this new book, Yogi provides inspiring, funny, and surprisingly moving essays on life, happiness, and getting through the slumps.

Clarinda, Iowa, population 5,000, sits two hours from anything. There, between the cornfields and hog yards, is a ball field with a bronze bust of a man named Merl Eberly, a baseball whisperer who specialized in second chances and lost causes. The statue was a gift from one of Merl's original long-shot projects, a skinny kid from the ghetto in Los Angeles who would one day become a beloved Hall of Fame shortstop: Ozzie Smith.

For 17 seasons the name Jorge Posada was synonymous with New York Yankees baseball. A fixture behind home plate throughout the Yankees biggest successes, Jorge became the Yankees' star catcher almost immediately upon his arrival, and in the years that followed, his accomplishments, work ethic, and leadership established him as one of the greatest Yankees ever to put on the uniform.

John Feinstein is one of the most influential sportswriters of the last three decades. In his masterful new audiobook, Where Nobody Knows Your Name, Feinstein delivers a fascinating account of the mysterious proving ground of America’s national pastime, pulling back the veil on the minor leagues of baseball.

This is New York Times bestselling author and Emmy-nominated broadcaster Ron Darling's 108 baseball anecdotes that connect America’s game to the men who played it. Darling has played with or reported on just about everybody who has put on a uniform since 1983, and they in turn have played with or reported on just about everybody who put on a uniform in a previous generation. Like the 108 stitches on a baseball, Darling's experiences are interwoven with every athlete who has ever played, every coach or manager, and every fan.

Mike Piazza was selected by the Los Angeles Dodgers in the 62nd round of the 1988 baseball draft as a "courtesy pick". The Dodgers never expected him to play for them - or anyone else. Mike had other ideas. Overcoming his detractors, he became the National League Rookie of the Year in 1993, broke the record for season batting average by a catcher, holds the record for career home runs at his position, and was selected as an All Star 12 times. Mike was groomed for baseball success by his ambitious, self-made father in Pennsylvania, a classic father-son American-dream story.

Does team chemistry actually exist? Is team chemistry as real and relevant as on-base percentages and wins above replacement? In Joan Ryan's groundbreaking audiobook, we discover that the answer to all of the above is a resounding "Yes". As Ryan puts it, team chemistry, or the combination of biological and social forces that boosts selfless effort among more players over more days of a season, is what drives sports teams toward a common goal, encouraging the players to be the best versions of themselves. These are the elements of teams that make them "click".

Kenny Smith was a star at the University of North Carolina before his storied NBA run, in which he won two championships with the Houston Rockets. His popularity skyrocketed when he joined TNT’s new show, Inside the NBA, which has thrived for twenty-four years and won multiple Emmys, receiving enormous acclaim for the insight, humor, social commentary, and unrivaled basketball coverage from Kenny Smith, Charles Barkley, Shaquille O’Neal, and Ernie Johnson, Jr. Kenny is known to fans for his laser-sharp analysis and eloquent observations of the basketball scene and culture.

In Fantasy Life, Berry celebrates every aspect of the fantasy sports world. Brilliant trash talk. Unbelievable trophies. Insane draft day locations. Shake-your-head-in-disbelief punishments. Ingenious attempts at cheating. And surprisingly uplifting stories that remind us why we play these games in the first place.

Ever since he joined the sports department of the Boston Globe in 1968, sports enthusiasts have been blessed with the writing and reporting of Bob Ryan. Tony Kornheiser calls him the "quintessential American sportswriter". For the past 25 years, he has also been a regular on various ESPN shows, especially The Sports Reporters, spreading his knowledge and enthusiasm for sports of all kinds.

When the Detroit Red Wings were rebooting their franchise after more than two decades of relative futility, they knew the best place to find world-class players who could turn things around more quickly were conscripted servants behind the Iron Curtain. All they had to do to get them was make history by drafting them and then figure out how to get them out of the Soviet Union.

Pete Sampras is arguably the greatest tennis player ever, a man whose hard-nosed work ethic led to an unprecedented number one world ranking for 286 weeks, and whose prodigious talent made possible a record-setting 14 Grand Slam titles. While his more vocal rivals sometimes grabbed the headlines, Pete always preferred to let his racket do the talking. Until now.

There have been other biographies of Roger Federer, but never one with this kind of access to the man himself, his support team, and the most prominent figures in the game, including such rivals as Rafael Nadal, Novak Djokovic, and Andy Roddick. In The Master, New York Times correspondent Christopher Clarey sits down with Federer and those closest to him to tell the story of the greatest player in men's tennis.

Sound interesting? The author thinks so too! Listen to Dabo's World and learn about how Dabo Swinney used his energy, faith, and determination to turn the Clemson Tigers into a football powerhouse.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

Baseball is “the New York game” because New York is where the diamond was first laid out, where the bunt and the curveball were invented, and where the home run was hit. It’s where the game’s first stars were born, and where everyone came to play or watch the game. With nuance and depth, historian Kevin Baker brings this all vividly back to life: the still-controversial, indelible moments—Did the Babe call his shot? Was Merkle out? Did they fix the 1919 World Series? Here are all the legendary players, managers, and owners, in all their vivid, complicated humanity, on and off the field.

More than any baseball player of his generation, Clayton Kershaw has embodied the burden of athletic greatness, the prizes and perils that await those who strive for it all. He is a three-time Cy Young award winner, the first pitcher to win National League MVP since Bob Gibson, and a surefire, first-ballot Hall of Famer. Many of his peers consider him the greatest pitcher to ever climb atop a big-league mound.

Baseball’s most outspoken fireballer brings the high heat—calling out the hacks, cheats, and ridiculous rules that have tarnished the game—and pitches A-plus stuff on how to make baseball pure, fun, and damn near perfect.

A gloriously funny, nostalgic memoir of a popular ESPN reporter who, in the summer of 1994, was a fresh-out-of-college intern for a minor league baseball team. Madness and charm ensue as Ryan McGee spends the season steeped in sweat, fertilizer, nacho cheese sauce, and pure, unadulterated joy in North Carolina with the Asheville Tourists.