Covert Cows and Chick-fil-A Audiobook By Steve Robinson cover art

Covert Cows and Chick-fil-A

How Faith, Cows, and Chicken Built an Iconic Brand

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Covert Cows and Chick-fil-A

By: Steve Robinson
Narrated by: Milton Bagby
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About this listen

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Enjoy a behind-the-scenes look at Chick-Fil-A’s visual marketing strategy with photos available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Steve Robinson (P)2019 Thomas Nelson
Business Career Success Christian Living Church & Church Leadership Leadership Religious Career Employment Inspiring Thought-Provoking
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What listeners say about Covert Cows and Chick-fil-A

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Awesome book!

Steve Robinson is a great story teller and Milton Bagby is an amazing narrator. Together they framed the story and my heart was touched in hearing his story of my favorite restaurant.

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Great insight

Great insight into the humble beginnings of a major national brand. The principles , leadership and teamwork talked about in this book are very inspiring, along with the strategies and rollercoaster ride that comes along with the restaurant business this book is a must read for those looking for insight from a brand that continues to evolve.

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Im biased, because I love the sauce.

I loved it.
Simply written, big overview and not a ton of details which I would have enjoyed. But overall, a waited for, great book.

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Great for small business owners!

such a great experience through out the whole book, it will make you cry, laugh, sad, and most important that anything can be accomplished with hard work, ethics and honesty. much RESPECT to everyone that works at chick-fil-A. an awesome experience for me as start my reading journey.

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Awesome tale of faith and wisdom

I love hearing the stories of gutsy , unstoppable men and women who had a dream and wouldn't be denied! Especially people of faith!

This is a must read if you're trying to build a substantial organization that will last.

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enjoyed

influential, inspiring, TO GOD BE THE GLORY amen HALLELUJAH amen brother ready to keep reading

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Phenomenal insight into how to build an enduring brand and company!

Loved Steve’s storytelling style. Hundreds of gold nuggets in the connection between ones values and real business decisions. Authentic, values based leadership mixed with massive commitment and brilliant, creative, marketing strategies backed with a genuine love for people produces ridiculous success! If you want to achieve greater success in your business and leadership, this is a must read!!

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Such a great story and testimony

This book was such a great lesson of how the right motives and steadfast focus on living out one’s calling resulted in a legacy anyone would be proud of.
Thank you Truett Cathy, Cathy family, and Chick fil a leadership for walking out your faith in business every day and in every way.

Great book, one of my all time favorites!!!

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Amazing Story

this book was so insightful it just about gave you everything that Chick-fil-A stood for how they built it how they became who they became their principles what they stood for and most of all being a restaurant that had God as their Foundation. I would highly recommend this book it took me some time to get through it but I'm glad that I finally got through it.

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Godly foundation for business

Biblically based philosophy that works every time it’s tried! Principled leaders using God’s word as their foundation.

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