
Becoming Steve Jobs
The Evolution of a Reckless Upstart into a Visionary Leader
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Narrated by:
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George Newbern
There have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half genius, half jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily lives of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar, and Disney. In addition Brent knew Jobs personally for 25 years and drew upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way the book provides rich context about the technology revolution we all have lived through and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs' astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and he discovered the importance of growing the company incrementally rather than only shooting for dazzling, game-changing products.
©2015 Brent Schlender, Rick Tetzeli (P)2014 Random House AudioListeners also enjoyed...




















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That said they are near ration is a bit of an issue. It’s not bad per se… but the narrator needed to have done more due diligence (and the Director needed to catch) very obvious, incorrect pronunciations that make it sound less authoritative, as if the author does not actually know much about which he speaks — an impression I know, is purely based on the way the narrator says certain things.
For example, during a particular section dealing with OS X, the narrator repeatedly says the words “OS EX” rather than the proper OS TEN. After about the 50th incidence of this it does start to grade because again it gives the falls impression that whoever is saying it actually knows nothing about the subject.
A good companion to Walter Isaacson’s book. BUT OS-EX?!
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I thought the reader was a little slow
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A 3 dimensional look at Steve Jobs
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A Different Point of View
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Profoundly interesting, poorly documented at times
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Great Book
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Listen to this book if you read the former
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Readers Business Book or Bios Will Love This
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Really good
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Made me feel present at the creation
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