Insanely Simple
The Obsession that Drives Apple's Success
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Narrated by:
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Ken Segall
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By:
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Ken Segall
About this listen
To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.
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The Little Big Things
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- Narrated by: Tom Peters
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- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
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By: Tom Peters
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Alibaba's World
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
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Joy, Inc.
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Open
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Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.
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Wrong narrator for this book
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The Strategist
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
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Taking People With You
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
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What listeners say about Insanely Simple
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ramona
- 10-09-12
Excellent book!
If you could sum up Insanely Simple in three words, what would they be?
Interesting, captivating, informative.
Which scene was your favorite?
Steve Jobs asked a person who they were. When they answered something like "accounting", he replied: "Oh, you're overhead!"
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Made me laugh at times.
Any additional comments?
I'm very glad I got this book!
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- starjazz
- 01-06-15
Motivational
This book was a great read. It explains how simplicity is golden
Steve Jobs was a genius.
Follow your instincts
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- Pez
- 06-24-15
It's simple
Interesting insight into the way of thinking of Apple and Steve Jobs. A simple review.
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- Kayvan Mottahedeh
- 04-29-22
Best insight into Apples success
This was such an incredible audiobook to listen to! I have definitely come away with ideas and stories that I have never heard before. And it has instilled in me a spark to simplify things in my business and in my life. I would very much recommend this audiobook!
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- Amazon Customer
- 07-23-23
Great book
This is a must read book for product developers and business leaders. Cannot recommend enough
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- Shannon
- 09-26-12
Great Read!
What did you love best about Insanely Simple?
The content, just like Ken Segall says, is in fact very simple - but the points are phenomenal and the relatable stories are there to back it up! I found myself taking many notes (or using the bookmark function of the Audible android app) to capture some of those main points.
What other book might you compare Insanely Simple to and why?
None - it sits on its own.
Which scene was your favorite?
Loved the story of how too much content in messaging can be detrimental: throw a ball at someone and they'll catch it, throw 3 balls at someone and they won't catch any of them. Great metaphor!
Was there a moment in the book that particularly moved you?
I like how he summarized everything at the end of the book!
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- Jason
- 09-03-20
Not just for fans of Jobs
This book needs to added to every marketers “must have” list. For copy. For campaigns. For everything. Stay simple.
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- Nilakantheswar Patnaik
- 12-18-12
Importance of simplicity in life & business
What did you love best about Insanely Simple?
The examples & stories of Ken Segall's interaction & decision making in Apple.
What did you like best about this story?
How much impact "Simplicity" has in every day working and how 'Simple' is is also a difficult objective to achieve. Once achieved, 'simple' can do wonders to life, customers and business
What about Ken Segall’s performance did you like?
The narration of stories & live examples
If you were to make a film of this book, what would be the tag line be?
Passion for simplicity
Any additional comments?
This book is wonderful essay on the vision and product portfolio of Apple based on "simplicity". Probably, this is the greatest secret behind Apple's great success in business and peoples' great satisfaction on Apple products. I was surely able to relate the simplicity in my iPhone as i listened to the audio. Unfortunately, I find iTunes is not so simple to use. Three features in iPhone that I felt missed in iPhone was: (i) Reply to all attendees of a meeting from the calendar meeting request (ii) Saving specific SMSes and emails permanently in iPhone (iii) iPhone as a tourch light application
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- Russell
- 10-18-18
It’s simple. One of the best reads ever!
A must for marketers, in 2019 make this required reading for teammates. Simple in a world of complex is like fresh air in a stale room.
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- Kindle Customer
- 05-02-17
simply good
simplicity can be applied anywhere i n l i f e a n d business
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