
Creativity, Inc. (The Expanded Edition)
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
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Narrated by:
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Ed Catmull
About this listen
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
“Might be the most thoughtful management book ever.”—Fast Company
For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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Critic reviews
“The most practical and deep book ever written by a practitioner on the topic of innovation.”—Prof. Gary P. Pisano, Harvard Business School
“In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and how to realize a creative coalescence of art, business, and innovation.”—George Lucas
“Business gurus love to tell stories about Pixar, but this is our first chance to hear the real story from someone who lived it and led it. Everyone interested in managing innovation—or just good managing—needs to read this book.”—Chip Heath, co-author of Switch and Decisive
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Performance
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Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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Couldn't finish it
- By Paul on 08-04-18
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Creative Confidence
- Unleashing the Creative Potential Within Us All
- By: Tom Kelley, David Kelley
- Narrated by: Dan Woren
- Length: 7 hrs and 8 mins
- Unabridged
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Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential.
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A dull pointless book
- By A on 12-21-13
By: Tom Kelley, and others
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Napoleon Hill’s the Language of Thought: Leverage Your Thoughts to Achieve Your Desires
- Official Publication of the Napoleon Hill Foundation, Book 39
- By: Napoleon Hill
- Narrated by: Jeff Moon
- Length: 1 hr and 50 mins
- Unabridged
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Napoleon Hill’s The Language of Thought is your guide to understanding, generating, and directing more powerful thoughts so that you can live and work with more intention, joy, and success. The single most powerful tool available to human beings is not money, physical strength, influence, or a network; it is the mind. Our thoughts determine our outcomes in life, as well as our ability to enjoy the journey. In order to harness our thoughts to create material success, we do not require any personal advantage such as wealth, connections, or education.
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The philosophy itself.
- By Noriel on 12-02-23
By: Napoleon Hill
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Shoe Dog
- A Memoir by the Creator of Nike
- By: Phil Knight
- Narrated by: Norbert Leo Butz, Phil Knight - introduction
- Length: 13 hrs and 21 mins
- Unabridged
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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
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Just read it. (or listen, whatever)
- By Dan D on 07-07-16
By: Phil Knight
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Women of Walt Disney Imagineering
- 12 Women Reflect on their Trailblazing Theme Park Careers
- By: Julie Svendsen, Karen Connolly Armitage, Becky Bishop, and others
- Narrated by: Xe Sands
- Length: 6 hrs and 48 mins
- Unabridged
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Capturing an era - and preserving the stories they have told their daughters, their mentees, their husbands, and their friends - a dozen women Imagineers have written personal stories from their decades designing and building the Disney worldwide empire of theme parks. The book represents a broad swath of Imagineering's creative disciplines during a time of unprecedented expansion.
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Enjoyable!
- By Melanie P. on 07-29-23
By: Julie Svendsen, and others
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Restarting the Future
- How to Fix the Intangible Economy
- By: Jonathan Haskel, Stian Westlake
- Narrated by: Derek Perkins
- Length: 7 hrs and 49 mins
- Unabridged
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From the acclaimed authors of Capitalism Without Capital, radical ideas for restoring prosperity in today’s intangible economy.
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Excellent book
- By T. Leach on 08-25-22
By: Jonathan Haskel, and others
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Walt Disney
- The Triumph of the American Imagination
- By: Neal Gabler
- Narrated by: Arthur Morey
- Length: 33 hrs and 20 mins
- Unabridged
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Walt Disney was a true visionary whose desire for escape, iron determination, and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi.
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Diane Disney
- By Amanda on 02-15-13
By: Neal Gabler
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Disney's Land
- Walt Disney and the Invention of the Amusement Park That Changed the World
- By: Richard Snow
- Narrated by: Jacques Roy
- Length: 12 hrs and 1 min
- Unabridged
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This is a spectacular story of error and innovation, a wild ride from a vision to the realization of an iconic cultural landscape. It reflects the park’s uniqueness, but just as strongly that of the man who built it with a watchmaker’s precision, an artist’s conviction, and the desperate, high-hearted recklessness of a riverboat gambler.
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Okay, but better books on the subject
- By J.D. on 12-07-19
By: Richard Snow
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No Rules Rules
- Netflix and the Culture of Reinvention
- By: Reed Hastings, Erin Meyer
- Narrated by: Jason Culp, Allyson Ryan
- Length: 9 hrs and 42 mins
- Unabridged
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Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
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Infomercial for Netflix
- By Srikanth Raju on 11-01-20
By: Reed Hastings, and others
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Seven Practices of Effective Ministry
- By: Andy Stanley
- Narrated by: Kirby Heyborne
- Length: 5 hrs and 9 mins
- Unabridged
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There's no scoreboard in the sanctuary, and the only plate is probably for the offering. But every church leader needs to know how to win, and every congregation needs to know when to cheer. This insightful book speaks to every church leader who yearns for a simpler, more effective approach to ministry. An engaging parable about one overwhelmed pastor is followed by an overview of seven successful team practices, each one developed and applied in a ministry setting.
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required reading for any ministry
- By Daniel on 04-11-16
By: Andy Stanley
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DisneyWar
- By: James B. Stewart
- Narrated by: Patrick Lawlor
- Length: 25 hrs and 40 mins
- Unabridged
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DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.
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Really interesting story... No ending.
- By rotinaj on 12-18-17
By: James B. Stewart
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One Little Spark!
- Mickey's Ten Commandments and the Road to Imagineering
- By: Marty Sklar
- Narrated by: Jeff Cummings
- Length: 5 hrs and 45 mins
- Unabridged
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We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?
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More like a collection of emails.
- By J on 02-19-18
By: Marty Sklar
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Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- By: Jim Collins
- Narrated by: Jim Collins, Jerry I. Porras
- Length: 6 hrs and 16 mins
- Abridged
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Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
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Worst audio book doesn’t even read the book
- By Bob on 07-20-20
By: Jim Collins
What listeners say about Creativity, Inc. (The Expanded Edition)
Highly rated for:
Reviews - Please select the tabs below to change the source of reviews.
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- Peter
- 08-26-23
Best book on creativity or business
One of the best books on creativity or business I’ve ever found. Every chapter was full of practical insights and captivating stories/examples. It’s evident that Ed’s wisdom, which often challenges conventional workplace culture, has been deeply informed by experience and ego-free reflection. I’m so glad that he narrates this new edition!
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- D Marro
- 02-27-25
Great insights
Such valuable and practical insights on nurturing a culture of creative risk taking and fostering innovation while still “feeding the beast”
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- Alyssa W
- 04-15-25
nostalgic and creative
The storytelling on the pages of this book illustrated the Pixar story and the journey of so many great people responsible for bringing to life some of the best movies of my childhood. As an adult and professional it illuminated the creative and innovative process in a way that compels me to consider my approach to my work. I laughed, I cried, I was taken back to good days and even challenges. Great read.
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- Annie B. Castle
- 08-25-24
Listening to uncover unseen forces
Ed writes about unseen destructive forces and the need to listen to and attend to the context, environment, and people around you to uncover those problems. He also shares his own confrontation with achieving a dream (not unlike how Joe encounters his in the movie Soul). He makes excellent points about trusting others not only in the absence of problems, balance as a dynamic process, driving out fear, and the interconnectedness of creativity. I loved his references to Edward Deming and quality. I enjoyed learning how brain trust meetings focus on uncovering issues and placing responsibility on one person. At first, the first three parts compelled me, and then I lost my enthusiasm in “Testing what we know”, but I always felt that Ed was trying to extract the most meaning from his experience in every sentence for our benefit. Thank you for sharing this wisdom and making great movies.
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1 person found this helpful
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- DC Design 4U
- 11-02-23
Wow!
Every company should be able to take a piece of this and apply it to the everyday workspace.
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- Anonymous User
- 08-09-24
Mandatory reading.
This is an excellent leadership guide for team-building and piecing together parts of the whole. Essential for entrepreneurs and anyone tasked with dream-building.
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- J Kuo
- 02-06-24
Ode to culture of creativity
Pixar reinvented animation through transformative technology but even more through a recommitment to the art of story telling.
Author Edwin Catmull was a new name to me but he was there through it all.
I've heard the story of Pixar through the vantage point of Steve Jobs the entrepreneur and product leaders and John Lasseter the director and story teller but Catmull gives us a relatable vantage point to understand what made Pixar so great.
Some of the principles, lessons, and commitments that Catmull and the team at Pixar committed to can be widely applied.
1. Commit to the truth and candor
2. Hire for potential not current skill
3. Make it safe to take risks.
4. Make it safe for the lowest status people in the room.
5. Great people are more crucial than great ideas.
worth reading.
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- Norris G.
- 09-22-23
A MUST READ
I will definitely be listening again- probably multiple times. A wonderful/ honest insight on the making of such a magical company.
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1 person found this helpful
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- Hasan Riaz
- 09-18-24
I can see why this is so highly rated
This is the kind of book that can be read once a year as a refresher on how to lead an engaged and motivated team that performs to its utmost potential. The notes in the final chapter are a brilliant summary (definitely write them down). Those who liked this would also like No Rules Rules by Reed Hastings.
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- J. Downing
- 07-25-23
How to build a creative culture
Ed Catmull has done an amazing job weaving together his autobiography and a master class on creating and maintaining a collaborative creative culture. He narrates it himself and it takes a little getting used to his voice, but the narration is probably better because of its authenticity and Eds ownership and authority over the content.
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