Preview
  • Big Data in Practice

  • How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
  • By: Bernard Marr
  • Narrated by: Lyle Blaker
  • Length: 7 hrs and 1 min

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Big Data in Practice

By: Bernard Marr
Narrated by: Lyle Blaker
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.49

Buy for $17.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

- Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers

- Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more

- Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

©2016 Bernard Marr (P)2024 Ascent Audio
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Big Data in Practice

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.