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The Nvidia Way

Jensen Huang and the Making of a Tech Giant

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The Nvidia Way

By: Tae Kim
Narrated by: Michael Braun
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About this listen

Nvidia is the darling of the age of artificial intelligence: the company’s chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.

In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews—including Jensen (as he is known) and his cofounders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart. Kim offers revelations at every step, among them:
• An authoritative, myth-busting account of Nvidia’s founding in 1993.
• How Nvidia managed to overcome early missteps that would have killed most start-ups.
• The benefits of Nvidia’s flat organizational structure, which allows even low-level employees to contribute to the direction of the company.
• How Jensen’s obsession with solving the Innovator’s Dilemma—the trend of entrenched market leaders falling to smaller, nimbler companies—drove him to reinvent his approach to corporate strategy.
• How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrived.

A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.

“A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers.”—Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet

©2024 Tae Kim (P)2024 Recorded Books
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Must read.

Wonderful story about a company many just lead the name about. NVIDIA is an amazing company doing amazing things that is eye opening

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I really enjoyed this book

Thank you for writing this book. It was very enjoyable. I learned a lot about Nvidia.

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Nvidia Way

Very informative audible book about Jensen Huang & Nvidia & why Nvidia is the most dominant AI chip company in the world today.

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Amazing book

Amazing review of Nvidia, its founding, founders history, its development in the gaming graphics space, and its move towards applying its GPUs to power AI. I highly recommend this book!

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Very insightful history of Nvidia

“I truly appreciated how the author interviewed so many current and former NVIDIA employees, offering rare and detailed insights into how the company operates internally. While Jensen Huang’s leadership and vision are well-documented through interviews and investor presentations, it’s a refreshing change to hear directly from the people who help execute that vision. This insider perspective gives a deeper understanding of what makes NVIDIA the greatest company of all time and how it came to dominate the tech world. The author delivers an exceptional behind-the-scenes look at NVIDIA’s culture, strategy, and relentless pursuit of innovation.

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