
Bourbon Empire
The Past and Future of America's Whiskey
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Narrated by:
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Brian O'Neill
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By:
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Reid Mitenbuler
How bourbon came to be, and why it's experiencing such a revival today.
Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.
Taking listeners behind the curtain of an enchanting - and sometimes exasperating - industry, the work of writer Reid Mitenbuler crackles with attitude and commentary about taste, choice, and history. Few products better embody the United States, or American business, than bourbon.
A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both bourbon and the people who make it.
©2015 Reid Mitenbuler (P)2015 Recorded BooksListeners also enjoyed...




















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Really great!
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A must Listen!
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Fascinating
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great content, very well presented
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Bourbon Geek Got Geekier
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Raise a Glass!
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genre specific
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One thing I would've liked a deeper dive on would've been MGPI and to where its wares make it. The whole issue of bottlers who don't distill was well covered, but not always their sources, especially this one very little known and unheralded producer.
informative and interesting
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Fascinating
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It provided a very useful inside look at the current state of the industry along with a little insight into where it may be heading, with several craft distillers mentioned by name.
I'd recommend it to any enthusiast wanting to learn about how the current popularity of whiskey came to be. There were insightful comments regarding most of the major American players in the market (and some of their Japanese owners).
I will likely read it again myself to hear some the more interesting points a second time.
Finally, I enjoyed (and will remember) the humorous comment comparing the state of Bourbon today with the Bourbon Empire in France. Let's hope we never get to the point where it is said by those in the know, "Let them drink Pappy".
A solid 4-4.5 star read.
An interesting review of the Bourbon industry
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