So You Want to Start a Brewery?
The Lagunitas Story
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Narrated by:
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Brett Barry
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By:
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Tony Magee
About this listen
So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.
In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.
©2012, 2014 Tony Magee (P)2015 Audible Inc.Listeners also enjoyed...
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American technological prowess used to be unrivaled. But because of globalization, and with the blessing of the US government, once proprietary materials, components, and technologies are increasingly commercialized outside the United States. Nowhere is this more dangerous than in China's monopoly of rare earth elements - materials that are essential for nearly all modern consumer goods, gadgets, and weapons systems.
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Uncovering unsung heroes of modern America
- By Ben DeNardo on 08-24-17
By: Victoria Bruce
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Boss Life
- Surviving My Own Small Business
- By: Paul Downs
- Narrated by: Jonathan Hogan
- Length: 12 hrs and 28 mins
- Unabridged
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In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
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Just a story
- By Marsha on 12-31-15
By: Paul Downs
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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My Korean Deli
- Risking It All for a Convenience Store
- By: Ben Ryder Howe
- Narrated by: Bronson Pinchot
- Length: 8 hrs and 47 mins
- Unabridged
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This sweet and funny tale of a preppy editor buying a Brooklyn deli with his Korean in-laws is about family, culture clash, and the quest for authentic experiences. It starts with a gift. When Ben Ryder Howe’s wife, the daughter of Korean immigrants, decides to repay her parents’ self-sacrifice by buying them a store, Howe, an editor at the rarefied Paris Review, agrees to go along.
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Absolutely delightful!
- By Grace O'Malley on 03-19-11
By: Ben Ryder Howe
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
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Bad Paper
- Chasing Debt from Wall Street to the Underworld
- By: Jake Halpern
- Narrated by: Qarie Marshall
- Length: 6 hrs and 37 mins
- Unabridged
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Jake Halpern introduces us to a former banking executive and a former armed robber who become partners and go in quest of "paper" - the uncollected debts that are sold off by banks for pennies on the dollar. As Halpern shows, the world of consumer debt collection is a wild and unregulated shadow land, where operators may misrepresent a debtor's situation, make illegal threats, and even lay claim to debts that are not theirs to collect in the first place.
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An Examination of Bad Debts; its Buyers & Sellers
- By Darwin8u on 08-22-16
By: Jake Halpern
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Double or Nothing
- How Two Friends Risked It All to Buy One of Las Vegas' Legendary Casinos
- By: Tom Breitling, Cal Fussman
- Narrated by: Patrick Lawlor
- Length: 7 hrs and 28 mins
- Unabridged
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If Tom Sawyer and Huck Finn had come of age at the end of the 20th century looking for an all-American adventure, they probably would've headed for Vegas. However, they'd have been hard-pressed to go on a wilder ride than the one taken by Tom Breitling and Tim Poster to the top of the famed Golden Nugget Hotel and Casino. Call them the Odds Couple.
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A look at lives of 2 guys who bought casino
- By Eric A, on 01-05-21
By: Tom Breitling, and others
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Chasing the White Dog
- An Amateur Outlaw's Adventures in the Moonshine Capital of the World
- By: Max Watman
- Narrated by: Max Watman
- Length: 9 hrs and 48 mins
- Unabridged
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In Chasing the White Dog, journalist Max Watman traces the historical roots and contemporary story of hooch. He takes us to the backwoods of Appalachia and the gritty nip joints of Philadelphia, from a federal courthouse to Pocono Speedway, profiling the colorful characters who make up white whiskey's lore. Along the way, Watman chronicles his hilarious attempts to distill his own moonshine - the essential ingredients and the many ways it can all go wrong - from his initial ill-fated batch to his first successful jar of 'shine.
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Wonderfully written and narrated, poorly recorded.
- By Cameron on 04-18-16
By: Max Watman
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How to Get Rich
- One of the World's Greatest Entrepreneurs Shares His Secrets
- By: Felix Dennis
- Narrated by: Roy McMillan
- Length: 9 hrs and 53 mins
- Unabridged
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Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.
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A picture is worth his 1,000 words
- By Jerry Fletcher on 09-18-21
By: Felix Dennis
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Bear
- The Life and Times of Augustus Owsley Stanley III
- By: Robert Greenfield
- Narrated by: Sean Runnette
- Length: 6 hrs and 10 mins
- Unabridged
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The creator of the dancing bear logo and designer of the Wall of Sound for the Grateful Dead, Augustus Owsley Stanley III, better known by his nickname, Bear, was one of the most iconic figures in the cultural revolution that changed both America and the world during the 1960s. Owsley's high octane rocket fuel enabled Ken Kesey and his Merry Pranksters to put on the Acid Tests. It also powered much of what happened on stage at Monterey Pop.
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wow
- By Brian Harnois on 10-12-20
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The Asylum
- The Renegades Who Hijacked the World's Oil Market
- By: Leah McGrath Goodman
- Narrated by: Robert Fass
- Length: 16 hrs and 34 mins
- Unabridged
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They were a band of outsiders unable to get jobs with New York's gilded financial establishment. They would go on to corner the world's multitrillion-dollar oil market, reaping unimaginable riches while bringing the economy to its knees. Meet the self-anointed kings of the New York Mercantile Exchange. In some ways, they are everything you would expect them to be: a secretive, members-only club of men and women who live lavish lifestyles; cavort with politicians, strippers, and celebrities; and blissfully jacked up oil prices to nearly $150 a barrel while profiting off the misery of the working class.
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A far better book than its come-on implies
- By Philo on 01-05-14
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The Unwinding
- An Inner History of the New America
- By: George Packer
- Narrated by: Robert Fass
- Length: 18 hrs and 4 mins
- Unabridged
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In The Unwinding, George Packer, author of The Assassins’ Gate: America in Iraq, tells the story of the United States over the past three decades in an utterly original way, with his characteristically sharp eye for detail and gift for weaving together complex narratives. The Unwinding portrays a superpower in danger of coming apart at the seams, its elites no longer elite, its institutions no longer working, its ordinary people left to improvise their own schemes for success and salvation.
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Can't understand the low ratings!
- By Janet Pittman Henley on 05-27-13
By: George Packer
What listeners say about So You Want to Start a Brewery?
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jerry Richard
- 08-27-18
good story with even better narration.
Tony McGee's story is interesting in its own right. However it's Brett Barry's narration that really brings it to life and makes it a joy to listen to.
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1 person found this helpful
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- Mike
- 02-14-16
Entertaining
Although this book is titled as if it's a self help book it's far from it. It's more so entertainment than economics and methods to start a brewery. I still enjoyed it and would recommend it to anyone thinking of starting a brewery as it dives into the depths of the trials and tribulations that can be encountered while starting and running a brewery.
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- kyle
- 08-03-21
great narrarator and story to tell!
One misconception I made (though I absolutely don't regret buying this book, I really enjoyed it) was that this brewery book is 100% focused on wholesale bottling brewing, and not what you'd think a microbrewery is with a bar. bought it to get some advice on staying my own brew bar, but turned out this was about the story of a brewing companies start up and distribution and growth. still, wonderful listen, really enjoyed it, and still learned quite a bit despite the big difference between the two styles of brewing
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- Shannan Justice
- 04-13-21
Loving it again and again
Enjoying it over and over again. Fascinating perspective on the world of craft beer and the nuances that come with it.
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- BigRick
- 08-08-17
WTF mate! what a meticulous crazy cool story
if listening to books is your things and this is the one you want to listen to It's Raining It's Your Thing then get this book if reading and listening to a book is your thing then get this book to say the least this story is not cool awesome level-headed but not crazy insane fun but hysterical but not but WTF mate type of story. seriously though WTF mate that was a good read.
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- Tom Mahowald
- 03-11-16
Loved This One. Tony's Story Inspires Me
Love Lagunitas beers, love Petaluma, and as a recent transplant to Chicago, absolutely loved the epilogue about the ballsy move to Douglas Park. My new hero.
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- April Meyerson
- 10-30-23
Great listen
Very much enjoyed the story. He has a great gift of gab. A great tome, on unconventional business practices that work out.
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- Jim
- 05-16-15
A man of passion humility and luck!
Tony Magee is it true pioneer and his hard work and dedication to the craft beer industry as far above the rest! this book is an easy listen , full of knowledge passion and goes in great detail of the trials sacrifice and dedication 1 man over came to pursue his dream.
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7 people found this helpful
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- Charles Rolie
- 04-26-18
Im thirsty
beer beer beer beer I digress......beer beer beer beer beer beer beer. its good to have friends.
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- Jesse
- 10-16-15
Great story, great writing, great narration.
Where does So You Want to Start a Brewery? rank among all the audiobooks you’ve listened to so far?
Wow, it is some of the best writing I've engaged with recently.
What other book might you compare So You Want to Start a Brewery? to and why?
On Writing by Stephen King. The excellent selection of stories mixed with a similar kind of dark humor throughout.
What does Brett Barry bring to the story that you wouldn’t experience if you just read the book?
He really captures the lovable arrogance of the author.
Was this a book you wanted to listen to all in one sitting?
Yes!
Any additional comments?
I'm a college English professor, a co-editor of a lit. journal, and I read 50+ novels a year on average. So I read a lot of writing, good and bad. This writing just blew me away. There is some odd repetition of anecdotes, but overall, well, you can tell the guy's been writing great beer labels for decades. Most entertaining short book of the year.
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