Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

The funny and talented Chip Gaines is well known to millions of people as a TV star, renovation expert, bestselling author, husband to Joanna, and father of four in Waco, Texas. But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.

We’ve all seen the memes that populate the internet: live your truth, follow your heart, you only have one life to live. They sound nice and positive. But what if these slogans are actually lies that unhinge us from reality and leave us anxious and exhausted? Another Gospel? author Alisa Childers invites you to examine modern lies that are disguised as truths in today’s culture. Everyday messages of peace, fulfillment, and empowerment swirl around social media. On the surface, they seem like sentiments of freedom and hope, but in reality, they are deeply deceptive.

When the carnage of war broke out on D-Day, the wounded were brought to an empty nearby church and laid on the pews so medics could treat them. When the war was over, and the blood-stained pews discovered, the townspeople decided to preserve the stains to remind all who would come afterward: This is the place where the wounded are welcome. Blood Stained Pews is a chance to examine Jesus’ original intent for the church, a hospital for the broken. Pastor and author Carl Kuhl is clear: Christians have been getting this wrong.

While American church culture (and American culture at large) seems largely designed for the extroverted, it's estimated that half of the American population is introverted, and they're often left wondering how, even if, they fit in the kingdom of God. As one of them, popular radio host Brant Hansen brings news. It's wonderful, refreshing, and never-been-said-this-way-before good news.

After years of serving God, pastor and bestselling author Kyle Idleman had a startling revelation: for too long, he had been living as a fan of Jesus; someone who tried to make Christianity seem as appealing, comfortable, and convenient as he possibly could to others. Idleman decided something had to change--he needed to embark on the journey of becoming a completely committed follower of God, not just a fan.

This book follows the story of highly motivated and entrepreneurial twin brothers David and Jason Benham, from their formative years and ventures into professional baseball to their rise as owners of a multimillion-dollar business empire and securing an HGTV reality series.

Most of us don't want to spend our lives being time-wasters, space-takers, binge-watchers, or game-players. We want to be difference-makers. But how do we do it? By revealing the way Jesus valued people, best-selling author Kyle Idleman shows us the Jesus way of changing the world - by loving people one at a time.

Master the decisions that will make your life everything God wants it to be. Every day we make choices. And those choices accumulate and eventually become our life story. What would your life look like if you became an expert at making those choices? In this inspiring guidebook, New York Times best-selling author Craig Groeschel shows how the choices that are in your power, if aligned with biblical principles, will lead to a life you've never imagined.

Carey Nieuwhof wants to help you avoid and overcome life's seven hardest and most crippling challenges: cynicism, compromise, disconnectedness, irrelevance, pride, burnout, and emptiness. These are challenges that few of us expect but we all experience at some point. If you have yet to confront these obstacles, Carey provides clear tools and guidelines for anticipation and avoidance. If you already feel stuck in a painful experience or are wrestling with one of these challenges, he provides the steps you need to find a way out and a way forward into a more powerful and vibrant future.

Combating the idea of adolescence as a vacation from responsibility, Alex and Brett Harris weave together biblical insights, history, and modern examples to redefine the teen years as the launching pad of life and map a clear trajectory for long-term fulfillment and eternal impact.

Where is the life God promised us? Life is busy. We live like slaves to our fast-paced, suffocating schedules. We spend our energy and time in triviality, relegating God to the background. He seems distant to us, and we resist the idea that God wants to give, say, and show us more; we dismiss it as rumor. But Jesus calls us to a better way. Another dream - an unimagined future. Close the gap between what you hear about and what you see.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.

We have hundreds of "friends" through online social networking, but we often don't even know the full name of the person who lives right next door. This unique and inspiring book asks the question: What is the most loving thing I can do for the people who live on my street or in my apartment building? Through compelling true stories of lives impacted, the authors explain how to create genuine friendships with the people who live in closest proximity to us.

What is enough? From cleaning out closets to avoiding the grocery store for weeks at a time, Jeff Shinabarger is on a journey to find out what is "enough" in every aspect of life. Follow his community as they ponder one question: What would happen if we created a culture in which we gave away whatever was more than enough for us? How would our habits change if we shed the excess of money, clutter, and food in our lives? In More or Less, Jeff invites us to create our own social experiments to answer the question "What is enough?"

Want to live a satisfying life? Figure out your purpose on the planet? Leave a powerful legacy? In The Way of the Wise, New York Times best-selling author Dr. Kevin Leman reveals 10 life-changing principles - all packed in six amazing little verses by the wisest man of all, King Solomon. They have everything to do with who you are, where your heart is, who you think God is, and who you want to become.

Are you one of the millions who crave a new direction in the church, fed up with religious games, empty promises, and cultural Christianity? You are not alone. You are not crazy. Maybe Jesus is ready to interrupt your life. Snatching Jen Hatmaker from the grip of her consumer life, God began asking her questions like, "What is really the point of My Church? What have I really asked of you?" Transparent and imperfect, Jen will engage and inspire you to go beyond comfortable and answer for yourself the question she faced.

In this powerful audiobook, you’ll discover a memorable, simple way to be attentive to the voice of God and courageously obedient to the promptings of the Spirit. You’ll find practical ideas for discerning God’s will, and you’ll hear stories of ordinary men and women - just like you - who are living by the Rule and how it has transformed their lives and the lives of those they reach out to. The 10-Second Rule is a call to rediscover the revolutionary power of simple obedience as Jesus taught it and the early church lived it, before religious Christianity tamed it!

Speakers often use the words vision, boldness, and influence to describe the characteristics of effective leaders. In The Most Excellent Way to Lead, Perry Noble makes the case that the heart of great leadership lies elsewhere. Perry, despite being voted least likely to succeed in high school, beat the odds against him. Today, he inspires 3,500 people every weekend to live for something greater than themselves. He credits this achievement to the leadership principles he has learned from the Bible.

Where is the life God promised us? Life is busy. We live like slaves to our fast-paced, suffocating schedules. We spend our energy and time in triviality, relegating God to the background. He seems distant to us, and we resist the idea that God wants to give, say, and show us more; we dismiss it as rumor. But Jesus calls us to a better way. Another dream - an unimagined future. Close the gap between what you hear about and what you see.

Quit defending Christianity. Author Carl Medearis is not interested in keeping Christianity alive. Not one bit. Carl believes it has grown into something that is rarely attractive, frequently divisive, and all too often embarrassing. He believes you may feel this way too. In his new audiobook, Speaking of Jesus, Carl gives us a wink and a grin and the permission to stop feeding this thing called Christianity. His offer is that doing so allows us the freedom to relax and feast on Jesus.

The truth shall set you free. Ignoring it will cost you a fortune. It has become clear that we are living a lie, and it has brought devastating results: Bankruptcy among churchgoers is equally as high as for those who don't attend. Financial misconduct is destroying marriages, families, individuals, and churches. A record number of churches are in foreclosure.

When you choose to live a generous life, you start to change, and so does the world around you. Something incredible happens when giving becomes your own idea, not something you do out of duty or obligation.When you move from awareness to action, miracles happen. As you make giving a lifestyle, you'll realize you're not only loving life more, you're also creating a more generous world - a better world for all of us.

This book is about discovering together how to understand and live the Greatest Commandment. We're not after the "art of thinking about God a little differently". We're here to uncover the needs God created within us - needs for meaning, intimacy, honesty, humility, justice, compassion, and more - and how he designed us to find those needs fulfilled in him.

The most important conversation you'll have. Why do so many of our conversations with one another lead to misunderstanding and hurt feelings? Brady Boyd turns to the example of Jesus Christ to show that the health of our conversations can be only as vibrant as the health of our interactions with God. As Proverbs says, "The words of the reckless pierce like swords, but the tongue of the wise brings healing" (Proverbs 12:18 niv).

Turn on a cable news show or pick up any news magazine, and you get the impression that Christian America is on its last leg. The once dominant faith is now facing rapidly declining church attendance, waning political influence, and an abysmal public perception. More than 76% of Americans self-identify as Christians, but many today are ashamed to carry the label. While many Christians are bemoaning their faith’s decline, Gabe Lyons is optimistic that Christianity’s best days are yet to come.

After finding Jesus at a suburban megachurch, young Jamie Wright trades in the easy life on the cul-de-sac for the green fields of Costa Rica. There, along with her husband, kids, and the family cat, she intends to serve God and make converts. But she soon loses faith and falls into a funk of cynicism and despair. Fortunately, Knives the cat is there, looking on with just enough disinterest to make her laugh...and dare her to try another way. That other way turns out to be telling the truth. She launches a renegade blog, Jamie the Very Worst Missionary, which wins a large following.