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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
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Publisher's summary
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
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- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
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Reality Check
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- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
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What Would Google Do?
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- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
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Overdeliver
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- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
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The Innovation Secrets of Steve Jobs
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Trade-Off
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- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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Get to the point!!!
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Outdated and bland
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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a good idea with a lot of bla bla
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Not a book - just a series of short affirmations
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Series of Anecdotes Without Any Actionable Insight
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Out Dated
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Get to the point!!!
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Outdated and bland
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a good idea with a lot of bla bla
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I was expecting more
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!!!! Good !!!!! Should be a chapter, not book!!
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Time to purchase the paperback
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The Dip
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Waste of time
- By EA on 08-04-07
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Leap First
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- Original Recording
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Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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Great content but audio needs to improve
- By Jun on 03-10-15
By: Seth Godin
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How to Set-Up Your Business for Under $1000
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In today's world, the media glamorizes start-ups that are able to raise tons of money in seed funding from investors. While this has helped inspire more people to launch businesses, I believe it has also fueled the notion that tons of funding is needed in order to actually start. Well, folks, I'm here to tell you that this is simply not true. This flawed belief is the exact reason why Branden Hampton and I wrote this book. We've structured this book to walk you through building and growing your business from start to finish.
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Basics without any nuggets
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Poke the Box
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Overall
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Story
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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Highly Motivational
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Small Is the New Big
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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It's not the content but the reader
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Meatball Sundae
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Overall
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Performance
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
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All In
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Overall
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Story
To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Based on their extensive consulting experience, the authors present a simple seven-step road map for creating a culture of belief.
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Interesting Theories in Management
- By Nancy on 07-28-12
By: Adrian Gostick, and others
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Free Prize Inside!
- The Next Big Marketing Idea
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Story
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Third Circle Theory
- Purpose Through Observation
- By: Pejman Ghadimi
- Narrated by: Craig Jessen
- Length: 5 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
The Third Circle Theory is the theory that the founder of Secret Entourage created to explain how visionaries are made and billion dollar ideas born from nothing more than your observations. The theory which has proven to be the same for all the successful individuals who have not only found their purpose in life but have executed on their beliefs, and as a result established themselves as successful innovators, explorers, educators, and entrepreneurs is now clearly defined and will teach you how to live successfully.
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On repeat
- By Robert on 06-07-15
By: Pejman Ghadimi
What listeners say about All Marketers Are Liars
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- C. Coburn
- 09-29-05
Rivetting Listen - highly thought provoking
Only downside was hearing Seth "reading" his book - would have loved to hear him deliver it more impromptu. If you can forgive this - the creator of the "Purple Cow" brings a highly provocative and yet totally logical idea. Swap out "Liars" for "Storytellers", and you've got the story line. Have listened to it twice, will listen another couple of times at least and brainstorm further. Very stimulating.
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2 people found this helpful
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- Cassandra
- 01-15-13
Seth is an Icon
Where does All Marketers Are Liars rank among all the audiobooks you’ve listened to so far?
One of the best
What was one of the most memorable moments of All Marketers Are Liars?
Seth really breaks down the concept of why people buy.
If you were to make a film of this book, what would be the tag line be?
telling stories for avid buyers
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Performance
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- Jack S.
- 07-16-12
Swallowing heard at 20:14 chapter 1
Would you say that listening to this book was time well-spent? Why or why not?
Seth has great advice in this book, however the overall experience was distracted from his pausing and swallowing. Buy the book instead. In a matter of about an hour Seth could have easily edited the audio with freeware or hire an ELance pro to edit the audio for him. This would make the whole "story" more enjoyable.
What could Seth Godin have done to make this a more enjoyable book for you?
Use Sound Forge to download free audio editing software and edit out the swallowing. It is completely unprofessional.
How did the narrator detract from the book?
Swallowing
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Overall
- Bernardo
- 12-01-10
A book that will open your eyes
It doesn't matter if you're a buyer or a seller, you will never be able to see a product the same way.
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Performance
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- Qadirrah Seltz
- 08-25-19
Insightful
In a time where it is important to realize how people make their decisions, this book is essential for ones personal toolbox!
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- Liz
- 07-01-21
Authentic and Straight to the Point
No fluff, just great material that's applicable to any business ever. One of the best marketing books I've read.
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Overall
- Alan
- 08-24-05
A must read
I'm on the third listen of this, and I'd imagine I'll listen to it a few more times to internalize the depth of what he is saying. As a dyed in the wool conservative, Seth really does show his colors, but also gives credit where credit is due, for both parties. In fact, I found them very relevant and helpful in a modern context of how to "tell a story".
he goes through the early days, to the "golden age" of marketing, and the modern changes and power of marketing and "telling a story".
I'm ordering the rest of his books. It's changed my mindset about marketing. This audiobook spawned what I think are going to be very profitable ideas and approaches to marketing. Time will tell, but overall a great insight.
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6 people found this helpful
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Overall
- Amin
- 01-08-17
Loved it.
Why Apple became Apple?
About elite marketing, creating story, and make it to spread and sell.
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- sultan989
- 10-06-15
filled with examples
I love how the book is filled with examples and real cases if only the analysis and th how-to was longer
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Overall
- Scott
- 10-19-05
a fresh look...
I really liked the message, the honest, the relevance and the practicality. This is my first exposure to Seth Godin and I'm very impressed with what I heard. I work in a commodity business as a marketer and I'm eager to try some of the things Seth has suggested. In addition, I'm ready for the next Godin book.
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