Bright-sided Audiobook By Barbara Ehrenreich cover art

Bright-sided

How the Relentless Promotion of Positive Thinking Has Undermined America

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Bright-sided

By: Barbara Ehrenreich
Narrated by: Kate Reading
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About this listen

Barbara Ehrenreich's Bright-sided is a sharp-witted knockdown of America's love affair with positive thinking and an urgent call for a new commitment to realism

Americans are a "positive" people—cheerful, optimistic, and upbeat: this is our reputation as well as our self-image. But more than a temperament, being positive, we are told, is the key to success and prosperity.

In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to "prosper" you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of "positive psychology" and the "science of happiness." Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes—like mortgage defaults—contributed directly to the current economic crisis.

With the mythbusting powers for which she is acclaimed, Ehrenreich exposes the downside of America's penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out "negative" thoughts. On a national level, it's brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best—poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage.

©2009 Barbara Ehrenreich (P)2009 Macmillan Audio
Anthropology Psychology Social Sciences Sociology Inspiring Thought-Provoking Mental Health
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Editorial reviews

Liberal essayist Barbara Ehrenreich has been cranking out a fresh book on some aspect of the follies and failings in American social justice every few years since 1969. Twenty books later, she brings us this gem addressing the perils of positive thinking. Named a "Voice of the Century" by AudioFile magazine, Kate Reading has given voice to well over a hundred books and is one of Audible's featured narrators. This is Reading's first time at bat with Ehrenreich's work, and predictably, she knocks it out of the park.

The majority of Ehrenreich's books tend to focus on a large institution or systemic national problem, such as health care or concerns of the middle class. Bright-sided tackles the increasingly fashionable idea that "the power of positive thinking" can guide Americans through any type of crisis. Unlike some of her previous work, this book aligns all of Ehrenreich's interests and brings each facet of her expertise to bear on one very nebulous and fluffy opponent. Across this shady and shifting psychological battlefield, Reading keeps up every step of the way. Her tone is terrifically authoritative and methodical in the opening chapters where Ehrenreich uses her degree in microbiology to knock down the pseudoscientific studies and rationales for promoting optimism one by one. Reading softens the critical edge without getting overly syrupy when Ehrenreich moves into her more personal anecdotes about struggling to defeat breast cancer without the aid of cheerfulness.

Where both author and narrator really shine is the second half of the book, which attacks the three-headed zombie of academic, religious, and economic blindness created by this new culture of "optimism at all costs". Reading's witty account of Ehrenreich's reluctant participation in a set of terrifyingly solipsistic corporate motivation seminars is laugh-out-loud funny. Her sly report of the author's attempt to interview one of the most renowned psychologists in the positive thinking industry and her indignant take on the author's visitation to an evangelical mega-church will leave your blood boiling. After all the piling up of mortgage defaults and other assorted hardships that stem from too much happy talk and not enough material consideration, Ehrenreich's call to vigilant realism is as inevitable as it is refreshing. Kate Reading's crafty rendering of Ehrenreich's latest myth-busting book is sure to lift the spirits of all who feel guilty for finding little to smile about in these uncertain times. Megan Volpert

Critic reviews

“Kate Reading handles her latest refreshingly askance look at like in America with a nuanced, meticulous narration that ensures listeners will miss none of Ehrenreich's acerbic humor or commonsense look at our penchant for delusion...Reading's skillful performance makes it all a positive pleasure to take in.” —AudioFile, Earphones Award Winner

“Gleefully pops the positive-thinking bubble. . . Amazingly, she'll make you laugh, albeit ruefully, as she presents how society's relentless focus on being upbeat has eroded our ability to ask--and heed--the kind of uncomfortable questions that could have fended off economic disaster.” —FastCompany.com

“Ehrenreich's examination of the history of positive thinking is a tour de force of well-tempered snark, culminating in a persuasive indictment of the bright-siders as the culprits in our current financial mess.” —The Washington Post

What listeners say about Bright-sided

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  • Overall
    5 out of 5 stars

Balanced

I was skeptical when I heard about this book since I know first hand what stress can do to the body. However, this book isn't an argument for pessimism so much as it's a call to action in the fight against the pervasive passivity that's been seeping into our culture. The "positive attitude" rhetoric that I'm constantly confronted with at school and work has been driving me nuts for years, and now hearing someone point out all its flaws provided me with a feeling of relief and (go figure) hope.

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Norman Peale was a Charlatan; Thanks You Barbara!!

Barbara's fractally correct in every possible way here; one simply *cannot* choose to be happy. We would all be better off if we dismissed this blatant lie touted by Norman Vincent Peale. In her introduction, she addresses and clarifies the difference between hope (a natural, involuntary emotion we feel when things appear to be going our way, or, at the very least, appear to be improving) and optimism (a state of mind that can be cultivated through sufficient practice and expensive positivity seminars and/or prosperity gospel sermons). This is crucial - the positive charlatans of recent decades advocate forced optimism, not realistic, spontaneous, justified hope. This, obviously, would explain why on most happiness metrics, despite having a reputation has a "positive" country, the US scores deplorably. With an obscenely high poverty rate and prison population, this is hardly news to anyone living outside a cave. And, as Barbara astutely notes, positivity only works when it is not forced. Trying to impose happiness on oneself only leads to bitterness and a desire to rush home and switch off the Optimism Switch in one's head, for the culture of the US has been so polluted by positive thinking that many feel the only place they can be themselves (and realistic and/or pessimistic) is outside the gaze of others.

She shows how right-wing demagogues often cite pithy positive thinking platitudes as an attempt to blame those in perpetual poverty. And as we all know, those who fail to "will" the cancer away are never the subject of happy positive thinking books. And perhaps worst of all, positive thinking removes all motivation to improve societies and living conditions. External conditions are almost always dismissed by these gurus and charlatans.

Reading Smile or Die, I was reminded of a horribly callous sermon in Japan, where the pastor extolled the benefits of frugality and unequivocally spoke out against materialism. For his example du jour, he cited victims of the Haiti earthquake and how "happy" they were. Really? Is that the best they can do? If I lost everything and everyone I held dear in an earthquake, smiling might be the only way I could cope. It most certainly would not be a sign of happiness or satisfaction after going through such a grueling natural disaster.

Positive thinking has a horrible dark side that would lead to the instant dismissal of any doctor who prescribed positivity in lieu of radiotherapy for cancer. As anyone with any experience with the bile that Pollyannas spew forth on a daily basis, one of their implied mantras is "if you fail, it's your own fault." Spare me, please. On a personal note, I particularly enjoyed Barbara's mention of the Despair website, built around the idea of counter-optimism with its Demotivational line of posters, mugs, plaques, etc.

The author's research is impeccable. She unearths the deadly, fatalistic roots of positive thinking that came from the Calvinist branch of Christianity. Every word is enlightening and well worth reading.

Barbara ends this book with a clarion call to reason, citing some of the most cruel, heartless and ignorant consequences of positive thinking, including that of Rhonda Byrne, who claimed that tsunamis could only happen to those who are "on the same frequency as the event."

Everyone who has been deceived by positivity listen to read this book.

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Different kinds of positive thinking

Glad when Barbara finally got to talking solution at the end: balanced realism. The sneering voice of the writing (and reading) seemed really bitter until then.

I think maybe she and some positive thinkers miss the importance of a stepping stone between attitude and results. ACTION. It isn't enough to plan. To paraphrase Thoreau you must also proceed in the direction of your dreams.

Choosing to wallow seems a certain downward spiral into unproductivity resulting in feeling worthless and so forth.

But good points about skeptical pessimism keeping toddlers alive.

I am grateful to the writer for helping me see a connection between some excessive greed, and megachurches and positive thinking. But I think most spiritual and psychological users of positive thinking, vs purely business users, see that everyone has the power, we are interconnected and not better than others. Some emphasize service and love more than others.

It does help me understand the baffling perspective some seem to have of blaming the poor rather than empathizing. I am glad I stuck with this challenging book.

I have been a negative harbinger in the face of economic and health "woes" and i have been the pollyanna. Preaching embracing change. I found the latter more effective to productivity and group happiness.

Asking what would Barbara have us do instead? Maybe organize and act rather than accept as uncontrollable. That is food for thought.

I loved her prior sociological books eg nickled and dimed.

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Such an applicable and important book!!

I can't wait to read and listen more by this author! (More words required. Ugh!)

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Finally an Answer to "The Secret"

At last! Someone SANE! Someone who can see the downside to being Up and Thinking Positive all the time.

I had heard Barbara's take on the "cancer survivor" issue on Book TV on CSPAN a few years ago. In the book, she goes into more detail. I agree and won't buy anything "pink" as a result.
The Secret and all the other Think Positive, Use the Universe and Magnetism to Attract, and the Name It Claim It people out there are really messing up the minds of a generation or two. It is insidious and has crept into almost every aspect of American life. It is frightening.
If you are tired of the Blame The Victim mentality of this nation, here is a book that at least explains the source of that way of thinking. Because, you see, if anything bad happens to you, it is because YOU attracted it to yourself by considering it, by not thinking positively enough, or by allowing it to happen to yourself -- according to the prevailing thought. Lost your job? Lost your home to foreclosure? Got sick? Yep, Positive Thinking will tell you it is all your own fault. Barbara Ehrenreich tells you that is all bunk! And I believe her.

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For the Positivity Deficit

If you’ve ever read an economic forecast in the newspaper and thought it sounded suspiciously like a TV weatherman, "This is up while this is down but, all in all, the outlook is fair to good", then this book is for you.

It’s an excellent study in hegemony for anyone haunted (and alienated) by the feeling that the world they live in is a little less candy-coated than the world they’re told they live in (via media). Furthermore, Ehnrenreich’s amused but cynical take on the subject, and the humor she finds in it, is well served by Reading’s perky narration. One of my favorite finds on Audible so far.

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    5 out of 5 stars

This book changed my life

Every now and then a book will actually change how I see the world, and this book is one of those. Wonderfully written and beautifully read, it points out a way of thinking that's so ubiquitous it's hard to see. And the author doesn't hammer you with arguments--she mainly just gives the facts and lets you draw the conclusions yourself.

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Positive thinking does not move the world

Excellent listen. I always appreciate Ehrenreich’s insights and research.

Positive thinking may help us cope with our individual situations, but it doesn’t move the world; the belief that it can lift people out of dire circumstances therefore becomes just another way to blame individuals, rather than acknowledge societal failures and institute change.

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    4 out of 5 stars

A Great Book Deserving of a Much Better Reader

Thanks goodness Barbara Erinreich is still publishing. This book is such a relief for those of us oppressed by unrelenting demands to be optimistic even when the worst outcomes are inevitable. This book is so important for people to read. The reader is really terrible, I think and that was a big disappointment.

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Important Book Well Worth The Time And Money

Would you listen to Bright-sided again? Why?

I thought the book was so good I've already listened to it three times just so I could get the many nuanced observations made by the author. The book is very 'literate' meaning she uses a higher level of vocabulary and, as an Audible book, requires some careful listening to get the details of the very rich content. I'll probably listen to it again.

What was one of the most memorable moments of Bright-sided?

If the reader (listener) pays attention, the book is excellent all the way through. It starts with an overview of positive thinking then moves into several scenarios where relentless positive thinking is force-fed to us not-so-aware citizens of American society. It starts with the author's own experience with breast cancer and her total immersion into the world of positive thinking. The narrative moves on to the 19th century origins of positive thinking and explains how positive thinking invaded the very social fabric of today. She shows us how positive thinking is so ubiquitous that we are barely aware of it's power to control and shape our individual lives up to and including entire societies.This book is truly an amazing research project and I think the author is brilliant in her analysis of the data and her conclusions. This is stuff I have never even contemplated. I accepted the positive thinking mantras in all their glorious presentations without thinking. My own brother has lung cancer and he is going through a lot of the same positive thinking exposure that the author did.

What does Kate Reading bring to the story that you wouldn’t experience if you just read the book?

Kate Reading (she reads the book and that's her name) does a fantastic job of presenting the audible version of the book. Her voice is clear and pronunciation succinct. She gets the right inflection and puts emphasis where the author would want it. I think her reading of the book made a somewhat complex subject with lots of ideas, flow very nicely for the human ear to easily absorb. She's great! I will look for her name on future Audible books that I buy. She literally made the book come alive.

If you were to make a film of this book, what would be the tag line be?

Mass hypnosis...how society molds its citizens.

Any additional comments?

The book is a super example of a massive research project with the data analyzed through the brain of an obviously extremely bright author, Barbara Eherenreich. Read (listen to) the book...its worth it!!

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