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Bullseye Marketing

How to Grow Your B2B Business Faster

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Bullseye Marketing

By: Louis Gudema
Narrated by: Louis Gudema
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About this listen

B2B companies with robust marketing programs typically grow two to five times faster than those without them.

In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company.

The first edition was named "one of the best marketing books of all time" by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies.

At the strategic level, listeners of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.

While many companies put too great of an emphasis on short-term lead generation, in this second edition, Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies.

The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, along with new case studies.

©2023 Louis Gudema (P)2023 Louis Gudema
Marketing Marketing & Sales Advertising Business
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Digestable

Fascinating concepts here. LG:s insights were absolutely correct and advice sound. Should be "must reading" for every tech leadership in growth mode.

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Great book for a thorough foundation of B2B marketing

This book covers it all — if you’re looking for an education on how to stand up and run a successful B2B marketing program, this is a great book.

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