Sell Futures, Not Features Audiobook By Michael Killen cover art

Sell Futures, Not Features

How Anyone Can Uncover Hidden Benefits to Any Product or Service, So Desirable and Compelling that You Can't Help but Sell More

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Sell Futures, Not Features

By: Michael Killen
Narrated by: Robert Plank
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About this listen

The hyper-pragmatic and down to earth guide for entrepreneurs, business owners, and products creators to sell more for higher prices, and feel comfortable doing it.

"Sell Futures Not Features is my method for helping you overcome your fears of rejection, find people who love your product, and uncover hidden desirable benefits of your products and services, that are so compelling, you can’t help but sell them." (Mike Killen)

No matter your sales experience or how much you’ve sold in the past, you’ll learn how to sell more products and services for whatever price you want.

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught.

Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

  • Create over 100 reasons for people to by any of your products or services
  • Write killer sales copy that converts
  • Eliminate objections with compelling “future statements”
  • Craft masterful sales campaigns quickly and easily
  • Generate qualified leads from people who want to buy from you
  • Talk to more leads and convert them into customers
  • Get more deals, for higher prices, with less work
©2022 Michael Killen (P)2022 Michael Killen
Marketing Sales & Selling
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Great Tips

Explains the selling process in a way that actually makes sense. I'll be applying these practices into my business.

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The book is BRILLIANT. The Narration is HORRIBLE.

Please get someone else to narrate it. I like to go over great material, which this it's, several times and the guy you got to narrate it sounds like nails on a blackboard. Have a listen, it's brutal mate, and definitely not doing you any favors. The content is excellent and very easy to apply and I would recommend it to anyone in any business field. For the moment I recommend just reading the book yourself.

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3 people found this helpful