CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

This phenomenally successful guide has become a touchstone for hundreds of thousands of people. Not just for tennis players, or even just for athletes in general, this handbook works for anybody who wants to improve their performance in any activity, from playing music to getting ahead at work.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence. These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great.

Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

The Art of Learning takes listeners through Waitzkin's unique journey to excellence. He explains in clear detail how a well-thought-out, principled approach to learning is what separates success from failure. Waitzkin believes that achievement, even at the championship level, is a function of a lifestyle that fuels a creative, resilient growth process.

If you feel like success is for others, that only certain people get to have their dreams fulfilled, Eric Thomas’s You Owe You is your wake-up call. His urgent message to stop waiting for inspiration to strike and take control of your life is one he wishes someone had given him when he was a teenager—lost, homeless, failing in school, and dealing with the challenges of being a young Black man in America.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Based on his years as a successful basketball performance coach — training superstars like Steph Curry, Kevin Durant, and Kobe Bryant — and a speaker and trainer to major companies like Pepsi and Amex, Alan Stein brings you the keys to lasting, unimaginable success. The secret? Return to the basics. They're simple, but they're not easy. But the truth is that more connected, productive, and influential leaders and teammates find long-lasting success not with big flashy changes, but with the accumulated of the little things.

Have you ever wanted to learn a language or pick up an instrument, only to become too daunted by the task at hand? Expert performance guru Anders Ericsson has made a career of studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak condenses three decades of original research to introduce an incredibly powerful approach to learning that is fundamentally different from the way people traditionally think about acquiring a skill.

In this new edition of The TB12 Method, Tom Brady further explains and details the revolutionary training, conditioning, and wellness system that has kept him atop the NFL at an age when most players are deep into retirement. Brady - along with the expert Body Coaches at TB12, the performance lifestyle brand he cofounded in 2013 with Alex Guerrero - explain the principles and philosophies of pliability, a paradigm-shifting fitness concept that focuses on a more natural, healthier way of exercising, training, and living.

Filled with delightful and insightful stories about golf and the golfers Rotella works with, Golf Is Not a Game of Perfect will improve the game of even the most casual weekend player.

By using the latest technology and evidence based brain training techniques, you can release years of old programming and limiting beliefs or habits that keep you stuck achieving the same results over and over again. Learn powerful brain-based methods, elite athletes, navy seals, CEOs, and astronauts use to perform at the highest levels possible. Innercise is a revolutionary process that will ignite and unleash your brain’s hidden power and show you the fastest path to maximizing your full potential, so you achieve your greatest victories and successes.

Discover the secrets to sports motivation that have helped countless athletes dominate their sport. Learn from the best in the business, and find the mental toughness you need to take your game to the next level.

From sports idols like Michael Jordan to the regular office-going person, mental challenges have spared none…they can easily knock you off your feet and leave you drained, both mentally and physically. But there is some good news: You can rewire your brain and train it to focus on what’s essential to achieving your goals. There’s no better success than becoming the best version of yourself—and this guidebook is armed with psychological tips that have proved incredibly helpful to athletes and their likes to become the best in their class.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

In Life as Sport, sport psychologist Dr. Jonathan Fader shares the skills that he teaches professional athletes - to enhance motivation, set productive goals, sharpen routines, manage stress, and clarify thought processes - and applies them to real-world situations. Dr. Fader's audiobook is the product of thousands of hours of conversations with athletes from various teams and sports.

As a top-level sport psychologist and performance consultant, Dr. Stan Beeham knows what it takes to succeed - on the playing field, in the board room, and in all aspects of life. This award-winning book takes you inside the minds of major-league athletes, Olympic medal winners, and world-class business leaders to reveal the key motivators and mental processes that drive people to victory.

In The Champion's Comeback, Jim Afremow offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of reinjury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.

If anyone knows tough, it’s Jay Bilas. A four-year starter at Duke, he learned an incomparable work ethic under coach Mike Krzyzewski, battling against the greatest college players in the game. After playing professionally overseas for several years, he returned to Duke, where he served as Krzyzewski’s assistant coach for three seasons, during which the Blue Devils won back-to-back titles. Featuring never-before-heard stories and personal philosophies on toughness from top players and coaches, Bilas redefines what it takes to succeed.

In What It Takes to Be #1, Vince Lombardi, Jr. explores his father's leadership philosophy and extracts powerful lessons about what it takes to be an effective leader. Taking as his jumping-off point his father's legendary 1970 speech on the supreme importance of self-knowledge, character, and integrity, Lombardi, Jr. examines each of those qualities and offers guidelines on cultivating and applying them at work and in your personal life.

For Mike Krzyzewski, head coach of the Duke University men's basketball team, certain words have special importance and force. Coach K uses them every day to energize, motivate, and teach his players how to be winners on the court and in every aspect of their lives. Now, in Beyond Basketball, he offers 40 short, hard-hitting audio essays that will educate and inspire. Each is centered on an important keyword and illustrated with anecdotes from his personal experiences.

This is a great book for anyone interested in having a consistent mental performance under pressure. The book, used by PGA Tour winners, will give you an introduction to mental management and is packed with techniques for competitors. Learn how performance is a function of three mental processes, how to control the mind under pressure, and how to train for competition.

As a therapist, physician, and mental coach, Dr. Michael Lardon has dedicated his career to helping athletes understand and better achieve peak performance. In Finding Your Zone, he shares with listeners what he's discovered about reaching the state in which "thoughts and actions are occurring in complete synchronicity" and how this state is accessible to all, not just the few. In 10 key lessons - illustrated by personal anecdotes from his clients - Lardon teaches listeners how to access the zone not only in sports but in all aspects of their lives.

Drawn from a series of deeply revealing conversations with coauthor Steve Jamison, The Score Takes Care of Itself offers Walsh's best leadership principles illustrated by anecdotes from his entire career. Additional insights and perspective are provided by his son Craig Walsh. The book will delight football fans and guide the vast business audience eager to learn how Bill Walsh motivated individuals and crafted winning teams.

Hailed as "the female Jerry Maguire" by CNN, sports-agent-turned-entrepreneur Molly Fletcher reveals the winning secrets of fearless world-class achievers. Molly Fletcher knows a thing or two about making trades. As a sports agent, she's negotiated on behalf of champions such as Hall of Fame pitcher John Smoltz and seven-time PGA TOUR winner Matt Kuchar. As a top-tier speaker and consultant, she's helped energize companies worldwide.

Keith Harrell has been taking the corporate lecture circuit - and the media - by storm, and is poised to take his place among the motivational greats of the world. At six feet six inches, 43-year-old Harrell has the charisma of Tony Robbins, the intellect of Stephen Covey and the looks of Stedman Graham. He regularly inspires Fortune 500 companies with a 100% satisfaction rate. His message is simple yet powerful: Attitude, whether positive or negative, has the power to impact on an organization’s or individual's success.

Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.