Why is data governance so ineffective? The truth is, data governance programs aren't designed for the way we run our data teams. They aren't even designed for a modern organization at all. They were designed when reports still came through inter-office mail.

We're at an inflection point in data, where our data management solutions no longer match the complexity of organizations, the proliferation of data sources, and the scope of our aspirations to get value from data with AI and analytics. In this practical book, Zhamak Dehghani introduces data mesh, a decentralized sociotechnical paradigm drawn from modern distributed architecture that provides a new approach to sourcing, sharing, accessing, and managing analytical data at scale.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.

Everybody wants to get on the train as soon as it arrives, so they're scrambling to buy a ticket as soon as possible. Technology, finance, politics, and the social and economic margins of the digital world have not ceased to deliver surprising packages that provide value and novelty, as well as the promise of a future utopian society. The term "cryptocurrency" is no longer a mysterious, esoteric term.

Have you ever heard of dropshipping? The simplified version is that you can fulfill customer orders with no stock. Since dropshipping doesn’t require you to purchase any stock, it is a risk-free business. Since it’s an entirely online endeavor, you can make money from the comfort of your own home!

The metaverse both fascinates and frightens, like every new thing destined to change our lives. However, by now the future is already sealed: There will be multitudes of people around the world who, in the coming years, will spend part of their time inside the metaverse. That’s why you must get to know the metaverse, understand how it works and, above all, how you can exploit and maximize its economic potential by being among the very first to do business in the metaverse.

You’re someone who wants to have it all, have the freedom, and have the dream life. The only problem is that the elite few who seem to inhabit those kinds of spaces just don’t seem willing to share anything with you.

You shouldn’t be afraid of starting a dropshipping website because you don’t know where to start or how to maintain a successful business. With this book, you will have everything you need to make it as a successful dropshipper. Find your true potential and discover your success by putting the guidelines found within this book to work today!

Relationships build business.... How do you relate to your target audience? If you want to have a long-term customer-based circle, building relationships is essential. You see, people buy from you because they already have the connection and trust with you, not that they need the product alone. This is very important to understand.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.