Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
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Narrated by:
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Sean Ellis
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Morgan Brown
About this listen
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
©2017 Sean Ellis and Morgan Brown (P)2017 Random House AudioListeners also enjoyed...
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
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Winning with Data
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- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- By Adam Winn on 12-22-16
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Modern Monopolies
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- By: Nicholas L. Johnson, Alex Moazed
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Scale
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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The Amazon Way on IoT
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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What listeners say about Hacking Growth
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Scott Hanford
- 07-05-17
Prtty great growth primer, just a bit redundant
Good points overall, but a bit long and redundant at times on some of the points. I'd recommend it to anyone new to growth, though.
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- Jennifer
- 04-26-17
Amazing Book!
What did you love best about Hacking Growth?
Just listened to Hacking Growth. Very well written and easy to follow. Narration by one of the authors, Morgan Brown was a great bonus. Recommend getting this book.
What other book might you compare Hacking Growth to and why?
Platform Revolution because it covers the same industry but better written.
What does Sean Ellis and Morgan Brown bring to the story that you wouldn’t experience if you just read the book?
Morgan has an easy to follow voice.
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- Matt Stefanik
- 05-24-17
A must read for every startup
Because I consume 60-80 books per year, I typically judge a book by the notes I take. If I don't take a lot of notes, I didn't take away very much or the content didn't provoke many new ideas. Not only did I take lots of notes but I took away a laundry list of new ideas and concepts to test with our own startup. I'll be ordering the print version as well to keep as a desk reference. Well done, guys and thank you!
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- Nick
- 12-27-17
Jam Packed - No Fluff
This is the best Internet marketing boom I've read. It's full of wisdom and covers topics and ideas that you probably wouldn't have thought of otherwise. Highly recommend it.
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- Venkat Raghavan Rangamani
- 07-23-21
How to grow a startup
Many books take a small idea, add an elaborate introduction, throw in anecdotes from multiple companies and fluff up what ought to be a one-pager into a 200 page book.
Not this one!
There is enough information here to read and re-read. This book might as well have been titled “How to grow a startup into a large, vibrant business”
Buy now and read. Read again every year.
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- Brian Sachetta
- 07-22-20
A crucial playbook. Highly recommended.
As a consultant in the software industry, I'm always looking for new ways to help my clients. Two weeks ago, before I started this book, I actually thought I knew a decent amount about growth hacking. I'd read one book on the subject (Ryan Holiday's "Growth Hacker Marketing"), run several A/B tests, and incorporated a few basic growth hacking strategies into some of the products I'd built in the past. After reading this book, however, it's now obvious to me that I didn't know nearly as much as I thought I did.
In my opinion, this book is like Holiday's, but on steroids. It goes way deeper and gives you everything you need to know on the subject. Specifically, the authors go into immense detail on how to: build a growth team, develop a "must-have" product, test your product in order to achieve growth, acquire and retain customers, and monetize your product — just to name a few.
Within each category, Brown and Ellis provide countless strategies as well as real-world examples of companies that have implemented said strategies and succeeded with them. As you read it, I think you'll find that the examples are so clear and simple that you could see yourself adopting the experimentation mindset the authors advocate and fostering growth for your product or business, yourself.
By the end, it really seems like they've covered everything there is to know about growth hacking and product development. Though the book may start with forming a team, coming up with ideas, testing, and iterating, it goes so much deeper than that. The authors know that growth hacking isn't just one or two A/B tests — it's changing the way you and your team think and run your entire company. And, thankfully, that comes across in the writing with straightforward, implementable tactics that you or I could tackle (with the right team, of course).
My only complaint with this book, and I say this with tongue in cheek, is that I took so many notes while reading it that it took me much longer to get through than the average book of the same length. I'm excited to share these notes with my team as I think they will be very valuable. If you read it, I think you'll likely be saying the same thing afterward.
-Brian Sachetta
Author of "Get Out of Your Head"
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- Rafael Mueller
- 10-10-17
Nice insights about growth hacking
Nice insights about growth hacking, good overview, nice samples.
great audio quality, probably will listen it again.
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- Rasheed Walizada
- 04-29-17
Inspiring
inspiring and action-able for startups growth teams and founders. Great ideas especially for B2C stsrtups and some for B2B.
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- Ed Shepherdson
- 07-15-17
Think outside the box
We live in an age where performance and growth in business is the only success game there is. Gaining a competitive edge, driving shareholder value, building sustainable success and value for your business requires a new way of thinking. Hacking Growth is an excellent book to get the creative juices flowing on how to build a new success path going forward. Don't be happy with predictable results strive for breakthrough results that will catapult you business to the top.
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- Ricardo Escobar
- 05-22-21
Muy interesante
Este libro es como una maestría. Te enseña la generalidad y luego te muestra casos de la vida real que complementan muy bien el conocimiento.
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