El catalizador [The Catalyst]
Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
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Narrated by:
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Bobby Sánchez
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By:
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Jonah Berger
About this listen
Todo el mundo tiene algo que quiere cambiar. Pero el cambio es difícil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. ¿Podría haber una mejor manera de hacerlo? Las personas que consiguen cambios exitosos saben que no se trata de presionar más, o de proporcionar más información, sino de convertirse en un catalizador.
Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya? ¿Qué los detiene?”
En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.
El catalizador proporciona una novedosa forma de pensar y una serie de técnicas que pueden conducirnos a conseguir a resultados extraordinarios.
Ya sea que estés tratando de cambiar a una persona, transformar una organización, o cambiar la forma en que toda una industria hace negocios, este libro te enseñará cómo convertirte en un catalizador.
Please note: This audiobook is in Spanish.
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Story
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Find Work-Life Balance
- By: The Great Courses, Christine Carter
- Narrated by: Christine Carter
- Length: 3 hrs and 5 mins
- Original Recording
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Author, life coach, and leadership expert Dr. Christine Carter believes that we need to completely rethink the way we approach our work in relation to the rest of our lives. And in the 10 lessons of Find Work-Life Balance, that is exactly what she will help you do.
By: The Great Courses, and others
What listeners say about El catalizador [The Catalyst]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Maria
- 07-20-24
Mucho rodeo
Se entienden los puntos pero los ejemplos que utiliza son muy largos, es más como un libros de cuentos en el que cada largo cuento, si no te pierdes, termina enseñándote un punto importante para las ventas.
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