Pre-Suasion
Channeling Attention for Change
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Narrated by:
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John Bedford Lloyd
About this listen
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
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- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
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Performance
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A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
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Disappointing book
- By Martin Proulx on 12-10-08
By: Rom Brafman, and others
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
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Overall
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Performance
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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Blindspot
- By: Mahzarin R. Banaji, Anthony G. Greenwald
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 51 mins
- Unabridged
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Overall
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I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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Difficult to interpret.
- By Ryan Arnold on 12-21-15
By: Mahzarin R. Banaji, and others
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Leadership BS
- Fixing Workplaces and Careers One Truth at a Time
- By: Jeffrey Pfeffer
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 51 mins
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In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
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Antidote to Bromides from Leadership Gurus
- By Sean Lannan on 09-23-15
By: Jeffrey Pfeffer
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Not about persuasion
- By Paul Kersey on 03-12-21
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What Works
- Gender Equality by Design
- By: Iris Bohnet
- Narrated by: Laurel Lefkow
- Length: 9 hrs and 22 mins
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Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.
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Excellent book every women and executive should read
- By N LI on 05-10-21
By: Iris Bohnet
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The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- By: Clifford Nass, Corina Yen
- Narrated by: Sean Pratt
- Length: 7 hrs and 46 mins
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Overall
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Performance
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Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
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Human/Technology Interface
- By Roy on 10-19-10
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- By: Nicholas Epley
- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
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Overall
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You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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Finally gave up - no real point
- By Thomas on 05-12-14
By: Nicholas Epley
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
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Overall
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Performance
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
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Overall
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
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Handful of Good Scripts
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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Most Impactful book read since Rich Dad Poor Dad
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What listeners say about Pre-Suasion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Rob Steele
- 09-24-16
Save us from Godzilla
Fascinating examination of the ways context affects a message. Getting your audience's mind running in the right groove before you make a pitch makes all the difference. This is advanced persuasion that very few understand yet and so it's very dangerous.
The author seems to be working for the dark side now in HRC. Let's hope he fails.
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4 people found this helpful
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- P Eberle
- 10-08-18
Fact based Influences & Why they Matter
The audio performance was decent, but monotone. The writing was good for a book based on studies. The material was interesting and informative in regard to marketing, strategy, & sociology.
I'd recommend this book to anyone who wants to understand more of the decision making process we use each day. This book is an excellent source of examples on how peripheral factors affect our world. The material is fair, balanced, and entertaining.
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- Chukwuemeka
- 07-01-17
Follows the Book Well
I purchased the book and the audible version, and the audio follows the book word by word, so I'm able to listen when I want to and follow the book if I wish to see words on paper.
Definitely should receive both if you want to listen to some amazing things that Cialdini says in this book and in his Influence, and read the book to remember it that way.
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- Alexander
- 10-14-16
must read follow up if you liked Influence
A must read follow up if you liked Influence by Cialdini This focuses on what happens before a decision is made that is likely to have a big impact on the outcome of that decision.
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- Ben P.
- 10-02-18
Several great pointwrs
The book provided many interesting stories but was very general. I was hoping for more in depth examples.
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- George Gutierrez
- 10-26-18
Interesting and compelling evidence to support theories
As with other works by Dr. Cialdini, the concepts are very compelling and supported by case studies and other examples in real life. Well organized and a must read for everyone from those who seek awareness against those who might attempt to manipulate us for less than ethical endeavors to those who seek to promote good causes.
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- pavko
- 08-31-18
Eye Opening Concepts Inside
A great book full of eureka moments and tons of scientific studies cited throughout. I'm going to listen to it again since the audio format does not leave time for the contemplation required to fully absorb the mind blowing assertions.
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- Pedro Ramirez Vargas
- 10-07-16
WOW
this is an amazing book for conscious good people, but BAD for ignorant, crazy, greedy, psychos.
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- Brandon A.
- 05-04-17
Gr8
Good case studies, methods and delivery! As entrepreneur and designer, I find Cialdini's marriage of communication design and business strategy a welcome part in persuasive development in all my ventures and projects.
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- Tony Lombardi
- 08-05-17
Great actionable follow-up to Influence
Where Influence was written primarily to protect the consumer (although it's marketers who actually read it), this book is written for marketers. It presents data and actionable advice through memorable stories. I'd advise anyone who's interested in marketing of any kind to read this book, Yes! and the classic Influence, all by Dr. Cialdini.
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