
Pre-Suasion
Channeling Attention for Change
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Narrated by:
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John Bedford Lloyd
About this listen
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
©2016 Robert Cialdini (P)2016 Simon & SchusterCritic reviews
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Story
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
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This book is GOLD
- By Anonymous User on 01-06-24
By: Steve Anderson, and others
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- By: Mark Roberge
- Narrated by: Robert Feifar
- Length: 6 hrs and 24 mins
- Unabridged
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The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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Simple to implement strategies with big results.
- By Rick Duran on 01-15-25
By: Mark Roberge
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- By: Michael Masterson
- Narrated by: Sean Pratt
- Length: 12 hrs and 10 mins
- Unabridged
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If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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Something for everyone, and something not
- By David on 06-01-08
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The Small Big
- Small Changes That Spark Big Influence
- By: Steve J. Martin, Noah Goldstein, Robert B. Cialdini
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 55 mins
- Unabridged
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In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.
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Influence is still the best book on the subject
- By BkkBanker on 02-20-15
By: Steve J. Martin, and others
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The Motive
- Why So Many Leaders Abdicate Their Most Important Responsibilities
- By: Patrick M. Lencioni
- Narrated by: Jim Frangione
- Length: 2 hrs and 37 mins
- Unabridged
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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. Lencioni thrusts his listeners into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around.
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lacking depth
- By friholito on 12-02-20
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Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
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Methods of Persuasion
- How to Use Psychology to Influence Human Behavior
- By: Nick Kolenda
- Narrated by: Mike Norgaard
- Length: 6 hrs and 6 mins
- Unabridged
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
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Read this book first!!
- By DrJarom on 11-26-17
By: Nick Kolenda
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Influence the Psychology of Persuasion
- Discover How to Use Psychology to Positively Influence Human Behavior
- By: Peter H. King
- Narrated by: Robin Nixon
- Length: 3 hrs and 10 mins
- Unabridged
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So often, books about learning to be more persuasive assume that everyone wants to dominate and control their worlds. They assume, so much of the time, that people are cynical, cruel, and just looking for power so that they can start stepping on people. That is not the case with this audiobook! Quite the contrary, this book will give you a road map to ensure that you are not only capable of defending yourself against bullies, con men, and cruelty but that you are capable of making other people's lives better, too.
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Probably good info
- By Amazon Customer on 07-17-23
By: Peter H. King
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- By: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Phenomenal
- By Evan Evans @ ChartTrader on 10-23-17
By: Dan Lok
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
What listeners say about Pre-Suasion
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- Andrew Silberman
- 09-29-16
He's done it again!
Perhaps there's no need to read the original, classic, "Influence" now that we have an updated and hopefully even more "influential" work from the master in this field. James Altucher conducted an excellent intervie with Cialdini which prompted me to buy the book. Whatever th opposite of "disappointed" is, this book is it. I listened on 1.25x speed which was perfect for me.
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40 people found this helpful
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- Sachbir
- 05-10-17
Educational, but a bit dry
I enjoyed the book as an academic work, as it relies on a lot of studies and scientific approaches. Unfortunately, this approach sacrifices some of the allure similar books may have, and if it's not one's style, they might find it hard to finish. Still, lots of examples from various situations (from business to history) helped to draw me in, and I learned a lot.
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16 people found this helpful
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- Wayne
- 07-03-18
Worthwhile
This is my first business/management book I have read since I retired over a decade ago. Fiction is definitely more fun.
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8 people found this helpful
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- Joseph G
- 01-03-18
Prime the Pump
Loved it. Easy listening on 1.9x - a great intro into "priming the pump" of human behavior.
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3 people found this helpful
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- Vince Easley
- 11-09-18
eye opening
I see now where ive made so many mistakes in sales. Learning what research has found to be true, I think, will improve my numbers considerably.
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1 person found this helpful
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- Desi
- 11-17-18
my eyes were opened
I really enjoyed this book and it opened my eyes to so many truths about myself and people around me.
I will definitely begin implementing changes to influence myself in the directions I want to go.
I have a deeper understanding of my own actions as well as those of people around me
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- T B Millner
- 05-07-18
Excellent a must read for marketers
This book is full of real world content. Anyone who is involved in marketing should read this book.
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- JT McGibbon
- 04-07-17
Great thinking book
Easy to follow; well told. I could see the patterns a pre-suasion in our everyday life and interactions.
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- Anonymous User
- 08-29-18
Fundamental for communication
The book carries Mind opening content. Memorable examples. It will be Useful for work and life
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- Sam Jones
- 02-19-17
Cialdini you've done it again
a great wrap up of persuasion again and a fantastic follow up to influence. thanks
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