
Family Reins
The Extraordinary Rise and Epic Fall of an American Dynasty
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Narrated by:
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Billy Busch
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By:
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Billy Busch
The story of the iconic Anheuser-Busch dynasty, written—for the first time—by a Busch heir.
As an heir to the Anheuser-Busch company and fortune, Billy Busch was raised on the real stories of how his family built one of America’s oldest and most iconic brands. Since the company was formed almost 150 years ago, the Busch family, their beer, the famous Clydesdales in their advertising, and even their style of business have become a symbol of the American dream—that not-so-outdated belief that hard work, grit, and a positive can-do attitude make anything possible.
Growing up on the family’s ancestral estate as a prince to the King of Beers, Billy lived a life only kids could dream up—living in an amusement park, traveling by private rail car and yacht, and playing with his pet elephant, Tessie. But as he grew up, he realized that the Busch family legacy was not just wealth and privilege. With no separation between family and business, Billy’s father—more boss than dad—continued the tradition of preparing the next generation for corporate leadership, with high and exacting standards for his children. For Billy, all of this, combined with a dysfunctional family environment, was all too normal.
Family Reins tells the story of a legendary American family, their rise to power, and their fall from grace through poisonous infighting, succession struggles, and a seemingly endless string of tragedies, scandals, and loss.
©2023 Billy Busch (P)2023 Blackstone PublishingListeners also enjoyed...




















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Best book
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Behind closed doors
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I love this book
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Interesting story
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We always said dad would work up until the day he died, and he basically did. He died in May and we closed the sale of the business in September. Dad always loved the Clydesdales and had them brought to town several times. When he died we had them etched into the headstone on hid grave so they would always be a part of him. I really enjoyed reading about their link to naming Budweiser “the King of Beers”.
I enjoyed the authors writing style. And will go to their website to see what other things they have that I might enjoy reading. GREAT job!
A great history of one of America’s giant corporations
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Interesting view of the privileged and not so privileged life of the Busch family
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I work for Anheisler Busch
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Big ego
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Kind of whiney. I was a huge fan of his beer and looked forward to hearing about his brewery. Not much about that.
Not a great book
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