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The LEGO Story
- How a Little Toy Sparked the World’s Imagination
- Narrated by: Peter Cross
- Length: 11 hrs and 50 mins
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Publisher's summary
The extraordinary inside story of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family that still owns the company
"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.
A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- By Kevin on 02-25-21
By: Geoffrey Cain
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- By: Bob Andelman, Howard Stoeckel
- Narrated by: Dana Hickox
- Length: 6 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
- By Friend on 09-29-15
By: Bob Andelman, and others
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Good Company
- By: Arthur M. Blank
- Narrated by: Danny Campbell
- Length: 7 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.
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Honest and insightful
- By C. Evans on 09-27-20
By: Arthur M. Blank
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In-N-Out Burger
- A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- By: Stacy Perman
- Narrated by: Loren Lester
- Length: 10 hrs and 13 mins
- Unabridged
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Overall
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Performance
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Story
It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
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Flowery Promo Piece
- By Melissa on 02-22-10
By: Stacy Perman
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Sam Walton
- Made in America
- By: John Huey, Sam Walton
- Narrated by: Henry Strozier
- Length: 10 hrs and 31 mins
- Unabridged
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Overall
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Story
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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Capitalism Is The Way
- By Nathan Ruff on 04-14-19
By: John Huey, and others
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Working Together
- Why Great Partnerships Succeed
- By: Michael D. Eisner, Aaron R. Cohen
- Narrated by: Rick Adamson, Michael D. Eisner (introduction and epilogue)
- Length: 7 hrs and 49 mins
- Unabridged
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Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- By Amazon Customer on 06-01-13
By: Michael D. Eisner, and others
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Fulfillment
- Winning and Losing in One-Click America
- By: Alec MacGillis
- Narrated by: Danny Gavigan
- Length: 12 hrs and 22 mins
- Unabridged
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Story
Alec MacGillis’ Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated.
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Missing some important angles
- By D. Zimmerle on 08-19-21
By: Alec MacGillis
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Overall
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Story
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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Fins
- Harley Earl, the Rise of General Motors, and the Glory Days of Detroit
- By: William Knoedelseder
- Narrated by: Peter Berkrot
- Length: 9 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.
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Great report of amazing history but could do without the WOKE lean..
- By joshua Shaw on 07-02-22
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How Money Became Dangerous
- The Inside Story of Our Turbulent Relationship with Modern Finance
- By: Christopher Varelas, Dan Stone
- Narrated by: Roger Wayne
- Length: 14 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Must read
- By Craig M. Stratton on 02-08-20
By: Christopher Varelas, and others
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Hershey
- Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
- By: Michael D'Antonio
- Narrated by: Jonathan Yen
- Length: 13 hrs and 34 mins
- Unabridged
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Overall
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Performance
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Story
In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.
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The Benchmark for Chartiable, Rich Men
- By Boyd Tschaggeny on 01-30-19
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
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In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?
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rock on
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LEGO
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There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
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The Story of Lululemon: Little Black Stretchy Pants
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The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
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Score settling second rate business advice
- By Amazon Customer on 07-13-19
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In-N-Out Burger
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It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
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Flowery Promo Piece
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Brick by Brick
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
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Not a biography of lego
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Invention
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Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
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In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?
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rock on
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There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
- By Matthew Center on 03-14-11
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The Story of Lululemon: Little Black Stretchy Pants
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The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.
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Score settling second rate business advice
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Impact
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Impact argues that Earth would be a lifeless, inhospitable piece of rock without being fortuitously assaulted with meteorites throughout the history of the planet. These bombardments transformed Earth’s early atmosphere and delivered the complex organic molecules that allowed life to develop on our planet.
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great book interesting really worth it cool
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When scientists discovered the first ocean beyond Earth, they had two big questions: “Is it habitable?” and “How do we get there?” To answer the first, they had to answer the second, and so began a vivacious team’s twenty-year odyssey to mount a mission to Europa, the ocean moon of Jupiter. Standing in their way: NASA, the White House, Congress, rivals in academia, and even Jupiter itself. Written with verve, humor, and uncanny empathy, The Mission is an exuberant masterclass in how a few determined cogs can change an entire machine.
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Around the Corner to Around the World
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Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.
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Simple but good
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Life on Earth
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To celebrate the 40th anniversary of the book’s first publication, David Attenborough has revisited Life on Earth, completely updating and adding to the original text, taking account of modern scientific discoveries from around the globe....
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100% Pure Attenborough
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The Art of Resistance
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In 1937, as the Nazis gained control and anti-Semitism spread in the Free City of Danzig, a majority German city on the Baltic Sea, 16-year-old Justus Rosenberg was sent to Paris to finish his education in safety. Three years later, France fell to the Germans. Alone and in danger, penniless and cut off from contact with his family in Poland, Justus fled south.
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Rosenberg, Please focus
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Overall
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They say you can’t go home again. But when her father is diagnosed with aggressive lung cancer and her mother with atypical Alzheimer’s, New York-based actress Kate Mulgrew returns to her hometown in Iowa to spend time with her parents and care for them in the time they have left. The months Kate spends with her parents in Dubuque - by turns turbulent, tragic, and joyful - lead her to reflect on each of their lives and how they shaped her own.
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Dr. Kate Mulgrew articulates end-of-life relationships fluently
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The Art of Business Wars
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
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Dark Psychology & 100 Techniques of Mental Manipulation
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Have you ever been manipulated by friends or family? Do you want to learn how you can protect yourself from mind control and influence? Do you know what the laws of power are? Do you know how you can use mind control to influence other to do what you want them to do? If so, then this guide is for you. Manipulation can be good and can be bad depending on how you use it. Let’s face it; you want to learn how to read people, so you can find the right way and right technique to influence them to get what you want out of them.
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poorly written
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I Know What to Do, So Why Don't I Do It?
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You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
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Big Disappointment!
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Hangry
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Hungry and tired one night, Mike wanted a pizza, but getting a pizza delivered was a pain in the neck. He didn’t want to call a million restaurants to see what was open. So, as an avid coder, he created GrubHub in his spare bedroom to figure out who delivered to his apartment. Hangry details step-by-step the grind of building an innovative business, with each chapter including sharp lessons for entrepreneurs and startups that Mike learned on the fly as he piloted GrubHub by the seat of his pants.
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More than just a business story
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The Product Book
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Overall
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Performance
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Story
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
- By Eva-Stina on 12-07-19
By: Product School, and others
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Itchy, Tasty
- An Unofficial History of Resident Evil
- By: Alex Aniel
- Narrated by: Cindy Kay
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- Unabridged
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Overall
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Performance
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Industry expert Alex Aniel spent two years interviewing key former members of Capcom staff, allowing him to tell the inside story of how Resident Evil was envisioned as early as the late 1980s, how its unexpected and unprecedented success saved the company from financial trouble, how the series struggled at the turn of the century, and, eventually, how a new generation of creators was born after the release of Resident Evil 4.
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Not what I was expecting
- By Brianna Donato on 10-15-21
By: Alex Aniel
What listeners say about The LEGO Story
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- roberto
- 03-20-23
Lego fan
You write a book about one of my favorite things and I will listen. I learned some new things about Lego from this book. Well done. I enjoyed every minute and this is a must read for every Lego fan.
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- Todd M Lawson
- 01-23-23
A child at heart
As an adult and a father of a child with autism, and during the COVID-19 pandemic, we decided to buy a set of Lego Harry Potter Hogwarts castle, and we did it together through the time we spent at home, and during this, it has opened up feelings for when I was a child, and to watch my enjoyment of my son, and I interacting together and listening to this book, has brought back those feelings of why I love this company so much so if you’re a fan of Lego and want to learn more about how this amazing company came to be read or listen you will not be sorry.
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1 person found this helpful
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- Kerem Kılıç
- 10-23-23
Great storytelling, inspiring and informative
A great narrative on the birth and growth of my favorite toy company. Interviews with the family members add unique insights.
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- Everyday Guy
- 12-29-23
Capturing story of succeeding despite all odds
Planning pregnancy with my wife I find myself more and more interested in anything to do with babies and kids. This book was a great mixture of that and business advice (the type of books I would usually listen to).
There are lots of lessons hidden between the lines here, listen attentively!
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- Kyre
- 01-05-23
Lovely In-depth Story
As an young AFOL of LEGO it was really nice to hear about the companies beginning’s. The author of the book does a great job telling the story in a simple, cohesive way. This book makes me want to visit Billund Denmark. Great read for LEGO fans.
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1 person found this helpful
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- Mary W
- 01-02-23
Very interesting and well told
Engaging and well researched history of Lego, from the founding family’s perspective. Definitely worth a listen
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- hgpilot - MM
- 04-27-23
Great book! Don't miss this
Not sure why this popped up in my Audible feed but as a 53 year old AFOL (adult fan of lego) I had to give it a listen. Having looked into the history of Lego many years ago I found the history in this book to be absolutely consistent with everything I'd read from other sources and found it to be a balanced, fascinating history of the company. Great reader, well researched - not really a "business book" just a good history of the company.
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- Archana
- 01-02-23
Very comprehensive and balanced history of Lego
Loved the Author's balanced and personal approach to tell the story of 5 generations starting and maintaining Lego spirit
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- chris p
- 09-25-24
not very interesting
I guess I find the Lego story not very interesting. With four hours left I started fast forwarding through the audiobook, trying to find a spot that was focused on the product, development and the interesting facts of the Lego toy. It was in my opinion a lot of irrelevant information that wasn’t helpful to understanding the product. There was business talk that wasn’t interesting, information about properties, information about family and very very little regarding the toy. It mentioned licensing, Star Wars and Harry Potter briefly.
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