I Can't Believe I Lived the Whole Thing
A Memoir from the Golden Age of Advertising
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Narrated by:
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Howie Cohen
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By:
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Howie Cohen
About this listen
"The funniest book about advertising in the past 50 years." (Jerry Della Femina, Creative Hall of Fame)
His famous Alka Seltzer commercials had the whole world saying, "I can't believe I ate the whole thing" and "Try it, you'll like it."
In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors to sexual and creative freedom; the creative takeover by mensh-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like "the dumb shoe" and "the exploding clown"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins, and the losses.
I Can't Believe I Lived the Whole Thing chronicles Howie's personal journey from the Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.
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- Length: 5 hrs and 13 mins
- Abridged
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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The Improv
- An Oral History of the Comedy Club That Revolutionized Stand-Up
- By: Budd Friedman, Tripp Whetsell, Jay Leno - foreword
- Narrated by: Johnny Heller
- Length: 10 hrs and 55 mins
- Unabridged
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In 1963, 30-year-old Friedman - who had recently quit his job as a Boston advertising executive and returned to his hometown of New York to become a theatrical producer - opened a coffee house for Broadway performers called the Improvisation. His goal? Simply to make a living, and if all went according to plan, to also make enough professional contacts to be able to mount his first Broadway show within a year's time. Later shortened to the Improv, its first West 44th Street location was in a seedy section of Manhattan's Hell's Kitchen.
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Shockingly tone deaf
- By JenniferW on 06-28-23
By: Budd Friedman, and others
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Elaine's
- The Rise of One of New York’s Most Legendary Restaurants
- By: Amy Phillips Penn
- Narrated by: Nicol Zanzarella, Johnathan McClain
- Length: 2 hrs and 50 mins
- Unabridged
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Elaine's was a world-famous New York restaurant that became home to writers and celebrities. Owner Elaine Kaufman was known to be "New York feisty", controversial, often rude, always blunt, with the flare of Gertrude Stein and Dorothy Parker. Elaine was highly respected and frequently feared, and Elaine's the restaurant received the public's love and praise time and time again. Woody Allen held a regular table there, and Elaine's was even featured in Allen's Manhattan and Billy Joel's song "Big Shot".
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Elaine's Patrons; Hashtag Me Too
- By Findlaigh on 03-31-21
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Confessions of a Puppetmaster
- A Hollywood Memoir of Ghouls, Guts, and Gonzo Filmmaking
- By: Charles Band, Adam Felber
- Narrated by: Charles Band, Sean Patrick Hopkins
- Length: 8 hrs and 23 mins
- Unabridged
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Zombies, aliens, a little skin, lots of gore - and even more laughs - the cinematic universe of Charles Band is legendary. From the toilet-invading creatures of Ghoulies to the time-travelling bounty hunter in Trancers to the pandemic-crashed Corona Zombies, Band has spent four decades giving B-movie lovers exactly what they love. In Confessions of a Puppetmaster, this congenial master of Grindhouse cinema tells his own story, uncut.
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Great story and narration
- By Jerry on 08-21-23
By: Charles Band, and others
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Chronicles of a Fashion Buyer
- The Mostly True Adventures of an International Fashion Buyer
- By: Mercedes Gonzalez
- Narrated by: Mercedes Gonzalez
- Length: 9 hrs and 53 mins
- Unabridged
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Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game.
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Very Enagaging
- By Rainbow on 07-31-23
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Will
- By: Will Smith, Mark Manson
- Narrated by: Will Smith
- Length: 16 hrs and 16 mins
- Unabridged
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One of the most dynamic and globally recognized entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness, and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.
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Will sure loves Will
- By Kejeco on 11-18-21
By: Will Smith, and others
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The Chris Farley Show
- A Biography in Three Acts
- By: Tom Farley, Tanner Colby
- Narrated by: Therese Plummer, L. J. Ganser, Mark Boyett
- Length: 9 hrs and 51 mins
- Unabridged
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The New York Times best-selling biography of an American comedy legend. After three years of sobriety, Chris Farley's life was at its creative peak until a string of professional disappointments chased him back to drugs and alcohol. He fought hard against them, but it was a fight he would lose in December 1997. Farley's fans immediately drew parallels between his death and that of his idol, John Belushi. Without looking deeper, however, many failed to see that Farley was much more than just another Hollywood drug overdose. In this officially authorized oral history, Farley's friends and family remember his work and life.
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Incredibly sad....
- By Marie B on 04-12-15
By: Tom Farley, and others
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Stories I Only Tell My Friends
- An Autobiography
- By: Rob Lowe
- Narrated by: Rob Lowe
- Length: 9 hrs and 10 mins
- Unabridged
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A teen idol at 15, an international icon and founder of the Brat Pack at 20, and one of Hollywood's top stars to this day, Rob Lowe chronicles his experiences. Never mean-spirited or salacious, Lowe delivers unexpected glimpses into his successes, disappointments, relationships, and one-of-a-kind encounters with people who shaped our world over the last 25 years. These stories are as entertaining as they are unforgettable.
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Great Book and Great Story
- By Natalie J. Belle MD on 04-30-11
By: Rob Lowe
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Top of the Rock
- Inside the Rise and Fall of Must See TV
- By: Warren Littlefield, T. R. Pearson
- Narrated by: Bob Balaban
- Length: 8 hrs and 56 mins
- Unabridged
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Warren Littlefield was the NBC President of Entertainment who oversaw the Peacock Network’s rise from also-ran to a division that generated a billion dollars in profits. In this fast-paced and exceptionally entertaining oral history, Littlefield and NBC luminaries including Jerry Seinfeld, Jason Alexander, Kelsey Grammer, Matt LeBlanc, Lisa Kudrow, Julianna Marguiles, Anthony Edwards, Noah Wylie, Debra Messing, Jack Welch, Jimmy Burrows, Helen Hunt, and Dick Wolf vividly recapture the incredible era of Must See TV.
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Nostalgic Look at NBC in the 90's
- By Jill on 10-10-12
By: Warren Littlefield, and others
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Black Founder
- The Hidden Power of Being an Outsider
- By: Stacy Spikes
- Narrated by: Stacy Spikes
- Length: 8 hrs and 35 mins
- Unabridged
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From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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An Epic Journey
- By Amazon Customer on 10-04-24
By: Stacy Spikes
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Dirty Daddy
- The Chronicles of a Family Man Turned Filthy Comedian
- By: Bob Saget
- Narrated by: Bob Saget
- Length: 6 hrs and 45 mins
- Unabridged
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Millions of viewers know and love Bob Saget from his role as the sweetly neurotic father on the smash hit Full House, and as the charming wisecracking host of America's Funniest Home Videos. And then there are the legions of fans who can't get enough of his scatological, out-of-his-mind stand-up routines, comedy specials, and outrageously profane performances in such shows as HBO's Entourage and the hit documentary The Aristocrats.
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Meh to the 2nd Power
- By Hilary on 06-30-14
By: Bob Saget
What listeners say about I Can't Believe I Lived the Whole Thing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Teia Engel
- 08-21-19
Great stories about the golden age of advertising.
Light-hearted and engaging book about the Golden Age of advertising. For someone in the ‘ad world’ that never experienced that time, it was great hearing the stories of truly creative and bold times in advertising. An amazing career and an equally amazing guy! Loved it!
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- KC in LA
- 07-28-19
A Wonderful Walk Down Advertising Memory Lane
Listening to all of Howie’s incredible adventures in his life as an advertising man, was at turns humorous, nostalgic, heart warming & familiar. Having been lucky enough to work with Howie for one year as a Senior Copywriter, I enjoyed his tales even more. Thank you for this beautiful “love letter” to the golden days of advertising, Howie. I highly recommend this book to anyone who ever had a favorite ad or tv commercial, who loves the mystery of creativity, and who wants to experience a little piece of the inner workings of the ad biz.
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