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Idea to Execution
- How to Optimize, Automate, and Outsource Everything in Your Business
- Narrated by: Drew Birdseye
- Length: 2 hrs and 44 mins
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Publisher's summary
Please download the supplementary PDF for a list of the figures referenced in the audio.
When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.
Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.
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Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
What listeners say about Idea to Execution
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jeff
- 10-29-22
It's a quick story lacking the meat and potatoes
there are some nice tid bits, but overall it feels like a sales pitch
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- Excel Custom Contractors
- 11-22-22
Tons of Amazing insights
Invaluable information shared by the authors own experiences when growing, scaling and becoming a more automated business.
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- Jurgen
- 12-20-22
Must for every “wantpreneur”
Very nice story and a quick guide on what to do to be more efficient, establishing procedures and the use of technology. Must of the softwares mentioned offer a free version which might be helpful when you start your company.
I would not follow every step they took but it can help to give you an idea on what to do if you are stuck in your next steps.
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- EM Burlingame
- 11-30-18
Excellent
This book is now on the required reading list for all our startup founder and leadership teams.
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- J. J. Akau
- 01-19-22
Reads like a business autobiography
I don't typically write reviews but felt compelled to do one here. It might have been my mistake at misinterpreting the purpose of this book, but anytime I see "How To..." in a title, my expectation is to receive some sort of nuggets of motivation or highlighted lessons or tips to shift efforts towards the topic of the book. Rather, this reads more like a niche Virtual Assistant journey on how they shifted month-to-month specifically for a VA business to operate instead of focusing on the ethereal or ideological steps that led to their execution, many times relying on "we didn't know what we were doing so we just explained the function." Though that can work in times of stagnancy, putting it off as a secondhand idea seems counterintuitive to its own title.
To be clear, they did have at least one tip or mantra geared towards the topic (O.A.O.), but that was just about the only one.
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- Leyva
- 04-25-22
A good listen
This reminds me of a 4 hour work week book series. Lots of good references with substance.
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- Melissa
- 07-22-22
Pleasantly surprised
Very valuable and motivating information! I am excited to share this with my network and apply steps in my own business.
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- MARSHAUN OLANIYAN
- 07-03-23
Great idea to streamline your business
I’m not running the same type of business. However, the lessons, concepts and companies used to automate and optimize their business was telling. I love the fact that they don’t use a brick and mortar as my business is ALL online as well.
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- Cliente de Kindle
- 09-05-21
Concise but complete
It was very helpful To see the real process for the creation of the company
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1 person found this helpful
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- David Lambeth
- 02-15-22
Not captivating, good reader voice
Good reader voice. Book flows like a infomercial mixed with an earnings report. Pretty average overall. Don’t regret listening, but won’t listen again.
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