Life Inc.
How Corporatism Conquered the World, and How We Can Take It Back
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Narrated by:
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Douglas Rushkoff
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By:
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Douglas Rushkoff
About this listen
This didn’t just happen.
In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.
This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace–the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business.
Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes. Corporatism didn’t evolve naturally. The landscape on which we are living–the operating system on which we are now running our social software–was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory. Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.
©2009 Douglas Rushkoff (P)2009 Random House AudioListeners also enjoyed...
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Critic reviews
"Read this book if you want to understand how the current economic meltdown started 400 years ago, how so much of what you consider to be a natural evolution of daily life was carefully designed to profit a few, and how corporatism has so colonized every part of life that most of us don't even recognize how our lives and fortunes are channeled and manipulated by it. I love that Rushkoff isn't afraid to think big—very big."—Howard Rheingold, author of Smart Mobs
“Ever get the feeling that you're trapped on a hamster wheel of predatory "Corporatism"? An unwitting participant in a system that you didn't sign up for in the first place? What happens when the operating system of this corporate Moloch runs amok? Life Inc is a hopeful, timely call to arms to wrest control of our lives, our sanity and our children's futures back from the corporate agenda. Douglas Rushkoff's best book yet.”—Richard Metzger, author and TV host
“Hand wringing over the state of the global economy? Think again. Douglas Rushkoff explains why this is a once-in-a-lifetime opportunity to remember what matters, and to rethink our economic system so it reinforces our human values. A profound and important call to action.”— Tim O'Reilly, Founder & CEO of O'Reilly Media
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That Used to Be Us
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- By: Thomas L. Friedman, Michael Mandelbaum
- Narrated by: Jason Culp
- Length: 16 hrs and 53 mins
- Unabridged
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America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation's chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.
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We have met the enemy and it is us.... Pogo
- By Soudant on 09-16-11
By: Thomas L. Friedman, and others
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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China, Inc.
- By: Ted C. Fishman
- Narrated by: Alan Sklar
- Length: 13 hrs and 38 mins
- Unabridged
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China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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Just read the Amazon reviews befor buying it ...
- By Dan on 08-10-05
By: Ted C. Fishman
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Radical Markets
- Uprooting Capitalism and Democracy for a Just Society
- By: Eric A. Posner, E. Glen Weyl
- Narrated by: James Conlan
- Length: 9 hrs and 7 mins
- Unabridged
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Many blame today's economic inequality, stagnation, and political instability on the free market. The solution is to rein in the market, right? Radical Markets turns this thinking - and pretty much all conventional thinking about markets, both for and against - on its head. The book reveals bold new ways to organize markets for the good of everyone.
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Terrible Reader ruins this book
- By Brian W. Veit on 10-30-18
By: Eric A. Posner, and others
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Plutocrats
- The Rise of the New Global Super-Rich and the Fall of Everyone Else
- By: Chrystia Freeland
- Narrated by: Allyson Ryan
- Length: 11 hrs and 38 mins
- Unabridged
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There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation-as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
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Good Storytelling but ... analysis is "eh'
- By Susan on 11-04-12
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The Complacent Class
- The Self-Defeating Quest for the American Dream
- By: Tyler Cowen
- Narrated by: Walter Dixon
- Length: 7 hrs and 39 mins
- Unabridged
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Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change.
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MUST READ
- By RJW on 05-06-17
By: Tyler Cowen
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The New Geography of Jobs
- By: Enrico Moretti
- Narrated by: Sean Pratt
- Length: 8 hrs and 32 mins
- Unabridged
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Today, there are three Americas. At one extreme are the brain hubs with workers who are among the most productive, creative, and best-paid on the planet. At the other extreme are former manufacturing capitals that are rapidly losing jobs and residents. The rest of America could go either way. For the past 30 years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the US and is reshaping the very fabric of our society. But the winners and losers aren't necessarily who you'd expect.
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Almost Stopped Listening
- By R. Hartley on 03-29-19
By: Enrico Moretti
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Americana
- A 400-Year History of American Capitalism
- By: Bhu Srinivasan
- Narrated by: Scott Brick, Bhu Srinivasan
- Length: 21 hrs and 18 mins
- Unabridged
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From the days of the Mayflower and the Virginia Company, America has been a place for people to dream, invent, build, tinker, and bet the farm in pursuit of a better life. Americana takes us on a 400-year journey of this spirit of innovation and ambition through a series of Next Big Things - the inventions, techniques, and industries that drove American history forward: from the telegraph, the railroad, guns, radio, and banking, to flight, suburbia, and sneakers, culminating with the Internet and mobile technology at the turn of the 21st century.
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Excellent history!
- By L. Maranto on 10-14-17
By: Bhu Srinivasan
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The Miracle
- The Epic Story of Asia's Quest for Wealth
- By: Michael Schuman
- Narrated by: Fred Stella
- Length: 14 hrs and 4 mins
- Unabridged
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Spanning nine countries, filled with heroic tales of bold decisions and self-sacrifice, and probing vast historical undercurrents, "The Miracle" takes readers inside private boardroom meetings, heated business negotiations, factory floors, and presidential cabinet sessions for a behind-the-scenes look at the events that shaped Asia's economic ascent - and will shape the world in the century to come.
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Packed with stories of both bussinesses and gov
- By Roman on 11-21-12
By: Michael Schuman
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Risky Is the New Safe
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 4 hrs and 46 mins
- Unabridged
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Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- By Raafat Zaini on 02-13-15
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The Third Industrial Revolution
- How Lateral Power Is Transforming Energy, the Economy, and the World
- By: Jeremy Rifkin
- Narrated by: Kevin Foley
- Length: 12 hrs and 23 mins
- Unabridged
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Author Jeremy Rifkin presents an insider's account of the next great economic era: the Third Industrial Revolution, when a new ethic of sustainability will revolutionize the world we live in.
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Lamenting "The Third Industrial Revolution"
- By Joshua Kim on 05-01-12
By: Jeremy Rifkin
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Not really an argument
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It promises much and delivers too little.
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Heavy on Rhetoric, Light on Facts
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
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Not Rushkoff's Best
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By: Douglas Rushkoff
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Co-Intelligence
- Living and Working with AI
- By: Ethan Mollick
- Narrated by: Ethan Mollick
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Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.
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great intro book marred by poor narration
- By Amazon Customer on 04-14-24
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Not really an argument
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It promises much and delivers too little.
- By jim on 12-28-22
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Good book, but with some crazy ranting
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Not Rushkoff's Best
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great intro book marred by poor narration
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What listeners say about Life Inc.
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jim from Rhode Island
- 07-30-13
I should've taken the blue pill
What did you love best about Life Inc.?
Here I thought I was living my mundane existence, a productive member of early 21st century society and then, just like that, it becomes apparent I've been something of an acquiescent lab rat in an enormous and complex version of the Skinner Box. I just want you to know Doug, I'm writing this at work when I should be working. Each journey starts with a turn of the wheel.
What was the most compelling aspect of this narrative?
Douglas Rushkoff delivers the entire narrative of his book without sounding above it all. I feels like it did when my 3rd grade teacher Mrs Queen wrote in the margins of my report card that I wasn't working to my potential. Judgmental but enthusiastic about the possibilities.
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1 person found this helpful
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Overall
- David
- 07-23-09
Challenging assumptions
Douglas Rushkoff has written a wonderfully challenging work about how our everyday lives are affected by the foundational reality of corporations and corporatism. Some will dismiss it as the ravings of a elitist liberal whatever. It is instead the considered reflections of a human being trying to understand the bizarre results of a very undemocratic economic theory.
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4 people found this helpful
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Overall
- Shannon
- 10-26-09
I very much appreciated this book
This is such a great book.
I appreciate the author's passionate point of view that corporatism has come to dominate our modern lives. It is slightly depressing...okay...VERY depressing. But the book is wonderfully written, thought provoking, and inspires change (even if just in my own little life).
I like that the author was the narrator, he adds a lot of zest in the telling of the saga of corporatism.
I highly recommend this!
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1 person found this helpful
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Overall
- A. Yerkes
- 07-20-09
Accessible Indictment of the Lost American Dream
Other reviewers who accuse Rushkoff of whining and calling everything fascist/nazi are disingenuous or haven't read beyond the first chapter. The author acknowledges the perils of a fascist diagnosis of America, and only makes the connection once, and he's no whiner. In fact, he admirably proposes plausible positive action to take to change the situation, and the situation is dire, as the author outlines in a brief history of the development of the corporation from the colonial era to the present. I agree with other reviewers who find him too pessimistic about the internet. In this part of the book, Rushkoff seems to too strongly delineate between profit and human meaning/value, unable to see how the internet might be both. But in general, this book is excellent, critiquing the commodification of human values and the loss of community in ways similar to academic critical theorists, but in a much more accessible way. Loved it.
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9 people found this helpful
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Overall
- Thomas
- 07-17-09
Some Redeeming Qualities
I started listening to this book and thought at first he was an extreme liberal. Then I realized he is not. He is not Conservative either. He is challenging many of the basic assumptions in the world. This is the interesting part of this book. While I don't agree with much of what he says, I did find it fascinating to listen to. He touches on so many different topics. The book is very broad. The author does have this intense fear of authority. While Conservatives would prefer business to control, and Liberals would like the Government to control, Rushkoff doesn't want anything or anybody to have control. His perfect world is the small communities of the middle ages or Brooklyn in the 40s. I think the book is definitely worth listening to. It also presents some interesting information regarding how some companies do business.
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7 people found this helpful
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- Ariel Viera
- 04-24-21
Mind blowing book!
Douglas Rushkoff hit it out of the park on this book! It’s an excellent primer for his other books that dive deeper into the dangers of transhumanism and our antiquated economic structures. I highly highly recommend this to anyone who wants to make sense of the world and why our monetary systems function the way the do.
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2 people found this helpful
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Overall
- B
- 02-06-10
Needs more "how to take it back."
Rushkoff does an excellent job of elaborating the history of corporatism, but misses a field goal with the last chapter. He's problematized our corporate environment but offered too few solutions.
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3 people found this helpful
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Overall
- Susan
- 03-28-11
Great content, annoying narration
Have you ever wondered why every "tourist attraction" has a gift shop? Have you wondered why gift shops, stores where you buy useless meaningless trinkets for other people, exist at all? Wonder no more. The answer, according to this book, is the corporatization of every aspect of our lives.
I totally bought into the message of the book-- that corporations are unnatural constructs that have injected themselves into our lives in unhealthy ways. Consequently, they turned us into input/output units, rather than persons who are loving-breathing-running-jumping human beings.
My one big complaint is the narrator. He has a breathless, gasping style with a sense of astonishment that gives the impression that everything is awful and the world is about to end. Other than that, this is a great listen.
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2 people found this helpful
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Overall
- Dalton
- 07-20-09
Right about corperations; wrong abouth Internet
This book took a critical look at the role of corporation and their effect over the last 500 years. But it's a bit light on what you can actually do to change things. Corporations are myopic and self interested in a way that humans aren't. And they are sucking value out of the world. However, I don't think the solutions he proposes are up to the task of fixing the problem.
He's right in saying that the internet is not a panacea. But he's unduly pessimistic about what's happened to the internet in the last 12 years. The hardcore internet (open, unstructured) has decreased an as a relative proportion of whats going on on the internet, but has increased in absolute terms. The emergence of the user friendly (sometimes cooperate) internet is not a sign that the hardcore one is dieing. As long as we have net neutrality the hardcore internet will be going strong.
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2 people found this helpful
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- McKinley
- 10-21-19
A visionary of our times
Douglas Rushkoff is our generation’s visionary of how to reclaim our humanity. As our society becomes the zombie army of thoughtless, material driven consumers, Rushkoff provides context to wake up to the systems that steal our attention time. A must read for anyone with a smart phone, a screen, a credit card and a mortgage.
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1 person found this helpful