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How Minds Change
- The Surprising Science of Belief, Opinion, and Persuasion
- Narrated by: David McRaney
- Length: 9 hrs and 33 mins
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Publisher's summary
The 2022 Porchlight Marketing and Sales Book of the Year
A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.
When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy?
An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.
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Critic reviews
"A combination of compelling overview and practical strategy . . . Convincing advice regarding a timely issue.”—Kirkus Reviews
“McRaney makes a convincing case . . . and backs it up with what science has to say about ‘replac[ing] old ignorance with new wisdom.’ The result is an eye-opening survey filled with heart.”—Publishers Weekly
“How Minds Change explores why some world views seem so stubbornly immune to reason . . . Hence McRaney’s ‘softly softly’ approach, inspired by conversational techniques such as ‘street epistemology’ and ‘deep canvassing,’ which sometimes trigger remarkable conversations . . . a world champion debater cannot change your mind; only you can do that.”—Financial Times
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Nothing seems more real than the minds of other people. When you consider what your boss is thinking or whether your spouse is happy, you are admitting them into the "mind club". It's easy to assume other humans can think and feel, but what about a cow, a computer, a corporation? What kinds of minds do they have? Daniel M. Wegner and Kurt Gray are award-winning psychologists who have discovered that minds - while incredibly important - are a matter of perception.
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Who is the self in me? Am I part of something bigger?
- By Philomath on 03-24-16
By: Daniel M. Wegner, and others
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The 7 Laws of Magical Thinking
- How Irrational Beliefs Keep Us Happy, Healthy, and Sane
- By: Matthew Hutson
- Narrated by: Matthew Hutson, Don Hagen
- Length: 9 hrs and 33 mins
- Unabridged
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In this witty and perceptive debut, a former editor at Psychology Today shows us how magical thinking makes life worth living. Psychologists have documented a litany of cognitive biases and explained their positive functions. Now, Matthew Hutson shows us that even the most hardcore skeptic indulges in magical thinking all the time - and it's crucial to our survival. Drawing on evolution, cognitive science, and neuroscience, Hutson shows us that magical thinking has been so useful to us that it's hardwired into our brains.
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Highly enjoyable
- By David R Pinsof on 05-01-12
By: Matthew Hutson
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The Compassionate Achiever
- How Helping Others Fuels Success
- By: Christopher L. Kukk
- Narrated by: Rick Adamson
- Length: 8 hrs and 15 mins
- Unabridged
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Overall
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For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
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Me me me
- By Someone or not? on 04-04-20
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Virus of the Mind
- The New Science of the Meme
- By: Richard Brodie
- Narrated by: Richard Brodie
- Length: 4 hrs and 36 mins
- Abridged
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Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.
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The "Memes Explain Everything" Meme.
- By Nelson Alexander on 02-20-10
By: Richard Brodie
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Finding God in the Waves
- How I Lost My Faith and Found It Again Through Science
- By: Mike McHargue
- Narrated by: Mike McHargue
- Length: 7 hrs and 30 mins
- Unabridged
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In Finding God in the Waves, "Science Mike" draws on his personal experience to tell the unlikely story of how science led him back to faith. Among other revelations, we learn what brain scans reveal about what happens when we pray; how fundamentalism affects the psyche; and how God is revealed not only in scripture but in the night sky, in subatomic particles, and in us.
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For those wrestling with the Christian faith
- By steve on 09-14-16
By: Mike McHargue
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The Bond
- Connecting Through the Space Between Us
- By: Lynne McTaggart
- Narrated by: Karen White
- Length: 10 hrs and 50 mins
- Unabridged
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From the best-selling author of The Intention Experiment and The Field comes a groundbreaking new work---a book that uses the interconnectedness of mind and matter to demonstrate that the key to life is in the relationship between things. We are always connected with others, hardwired at our most elemental level---from the quantum level to the cellular, from personal relationships to business and societal structures.
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Horrible narrator
- By Cotran on 09-19-11
By: Lynne McTaggart
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The Premonition Code
- The Science of Precognition: How Sensing the Future Can Change Your Life
- By: Theresa Cheung, Julia Mossbridge
- Narrated by: Sherry Baines
- Length: 7 hrs
- Unabridged
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Best-selling author Theresa Cheung joins forces with cognitive neuroscientist Julia Mossbridge, PhD, Director of the Innovation Lab at The Institute of Noetic Sciences (IONS), to reveal revolutionary new research showing that sensing the future is possible. They also provide practical tools and techniques you can use to develop your own powers of precognition.
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not what I thought.
- By Customer 101 on 04-25-19
By: Theresa Cheung, and others
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The Belief Instinct
- The Psychology of Souls, Destiny, and the Meaning of Life
- By: Jesse Bering
- Narrated by: Jesse Bering
- Length: 6 hrs and 13 mins
- Unabridged
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Why is belief so hard to shake? Despite our best attempts to embrace rational thought and reject superstition, we often find ourselves appealing to unseen forces that guide our destiny, wondering who might be watching us as we go about our lives, and imagining what might come after death. In this lively and masterfully argued new book, Jesse Bering unveils the psychological underpinnings of why we believe.
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engaging and insightful
- By juliagee on 01-02-15
By: Jesse Bering
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Atheism for Dummies
- By: Dale McGowan PhD
- Narrated by: Paul Mantell
- Length: 15 hrs and 49 mins
- Unabridged
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Atheism For Dummies offers a brief history of atheist philosophy and its evolution, explores it as a historical and cultural movement, covers important historical writings on the subject, and discusses the nature of ethics and morality in the absence of religion. A simple, yet intelligent exploration of an often misunderstood philosophy.
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Great topic...irritating narrator
- By Duke Playbent on 10-26-14
By: Dale McGowan PhD
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The Opposite of Hate
- A Field Guide to Repairing Our Humanity
- By: Sally Kohn
- Narrated by: Sally Kohn
- Length: 7 hrs and 3 mins
- Unabridged
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As a progressive commentator on Fox News and now CNN, Sally Kohn has made a career out of bridging intractable political differences, learning how to talk civilly to people whose views she disagrees with passionately. Famously "nice", she even gave a TED Talk about what she termed emotional correctness. But these days, even Kohn has found herself wanting to breathe fire at her enemies. It was time, she decided, to look into the ugliness erupting all around us.
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Profoundly insightful, important, and digestible.
- By Scott on 04-24-18
By: Sally Kohn
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Willful Blindness
- Why We Ignore the Obvious at Our Peril
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 11 hrs and 2 mins
- Unabridged
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Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
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How Not to Be the Blind Leading the Blind
- By Cynthia on 06-29-13
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Breaking the Spell
- Religion as a Natural Phenomenon
- By: Daniel C. Dennett
- Narrated by: Dennis Holland
- Length: 12 hrs and 19 mins
- Unabridged
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Overall
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Performance
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Story
For all the thousands of books that have been written about religion, few until this one have attempted to examine it scientifically: to ask why - and how - it has shaped so many lives so strongly. Is religion a product of blind evolutionary instinct or rational choice? Is it truly the best way to live a moral life? Ranging through biology, history, and psychology, Daniel C. Dennett charts religion’s evolution from “wild” folk belief to “domesticated” dogma.
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Great Reader Actually Enhances A Great Book!
- By Don Caliente on 07-14-14
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The Self Illusion
- Why There Is No "You" Inside Your Head
- By: Bruce Hood
- Narrated by: Bruce Hood
- Length: 10 hrs and 20 mins
- Unabridged
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Performance
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The Self Illusion provides a fascinating examination of how the latest science shows that our individual concept of a self is in fact an illusion. Most of us believe that we possess a self - an internal individual who resides inside our bodies, making decisions, authoring actions and possessing free will. The feeling that a single, unified, enduring self inhabits the body is compelling and inescapable. But that sovereignty of the self is increasingly under threat from science as our understanding of the brain advances.
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Disappointing
- By David R Pinsof on 05-10-12
By: Bruce Hood
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Ha!
- The Science of When We Laugh and Why
- By: Scott Weems
- Narrated by: Kalen Allmandinger
- Length: 7 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Humor, like pornography, is famously difficult to define. We know it when we see it, but is there a way to figure out what we really find funnyand why? In this fascinating investigation into the science of humor and laughter, cognitive neuroscientist Scott Weems uncovers what’s happening in our heads when we giggle, guffaw, or double over with laughter. While we typically think of humor in terms of jokes or comic timing, in Ha! Weems proposes a provocative new model.
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Good place to start in the study of humor
- By Amazon Customer on 05-26-17
By: Scott Weems
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You Are Not So Smart
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An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday.
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Not a lot of guidance
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Mindware
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Sound scientific advice on how to live your life
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The Elements of Marie Curie
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“Even now, nearly a century after her death, Marie Curie remains the only female scientist most people can name,” writes Dava Sobel at the opening of her shining portrait of the sole Nobel laureate decorated in two separate fields of science—Physics in 1903 with her husband Pierre and Chemistry by herself in 1911. And yet, Sobel makes clear, as brilliant and creative as she was in the laboratory, Marie Curie was equally passionate outside it.
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The Persuaders
- At the Front Lines of the Fight for Hearts, Minds, and Democracy
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The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. As the book’s subjects grapple with how to call out injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
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Everyone should read this book
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Misbelief
- What Makes Rational People Believe Irrational Things
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Misinformation affects all of us on a daily basis—from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex—far beyond what policing social media alone can achieve—and too often our limited solutions are shaped by partisan politics and individual interpretations of truth. In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of “misbelief”.
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Horrible narrator
- By Tamara Aviv on 10-02-23
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You Are Not So Smart
- Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday.
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Covers a lot of old territory
- By Sarah Dumoulin on 07-19-12
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
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Mindware
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Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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Sound scientific advice on how to live your life
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The Elements of Marie Curie
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“Even now, nearly a century after her death, Marie Curie remains the only female scientist most people can name,” writes Dava Sobel at the opening of her shining portrait of the sole Nobel laureate decorated in two separate fields of science—Physics in 1903 with her husband Pierre and Chemistry by herself in 1911. And yet, Sobel makes clear, as brilliant and creative as she was in the laboratory, Marie Curie was equally passionate outside it.
By: Dava Sobel
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The Persuaders
- At the Front Lines of the Fight for Hearts, Minds, and Democracy
- By: Anand Giridharadas
- Narrated by: Anand Giridharadas
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The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. As the book’s subjects grapple with how to call out injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
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Everyone should read this book
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Horrible narrator
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How We Learn
- Why Brains Learn Better Than Any Machine...for Now
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The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.
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Too pedantic, too didactic
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Good Arguments
- How Debate Teaches Us to Listen and Be Heard
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When Bo Seo was 8 years old, he and his family migrated from Korea to Australia. At the time, he did not speak English, and, unsurprisingly, struggled at school. But, then, in fifth grade, something happened to change his life: he discovered competitive debate. Immediately, he was hooked. It turned out, perhaps counterintuitively, that debating was the perfect activity for someone shy and unsure of himself. It became a way for Bo not only to find his voice, but to excel socially and academically. And he’s not the only one.
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Useful ideas, political though
- By Amazon Customer on 07-23-22
By: Bo Seo
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Native Nations
- A Millennium in North America
- By: Kathleen DuVal
- Narrated by: Carolina Hoyos
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A magisterial history of Indigenous North America that places the power of Native nations at its center, telling their story from the rise of ancient cities more than a thousand years ago to fights for sovereignty that continue today. Long before the colonization of North America, Indigenous Americans built diverse civilizations and adapted to a changing world in ways that reverberated globally. And, as award-winning historian Kathleen DuVal vividly recounts, when Europeans did arrive, no civilization came to a halt because of a few wandering explorers, even when the strangers came well armed.
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An outstanding survey with many surprises
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The Enigma of Reason
- By: Hugo Mercier, Dan Sperber
- Narrated by: Liam Gerrard
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- Unabridged
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Reason, we are told, is what makes us human, the source of our knowledge and wisdom. If reason is so useful, why didn't it also evolve in other animals? If reason is that reliable, why do we produce so much thoroughly reasoned nonsense? In their groundbreaking account of the evolution and workings of reason, Hugo Mercier and Dan Sperber set out to solve this double enigma.
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Reason after the fact
- By Philomath on 12-02-17
By: Hugo Mercier, and others
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Happier at Home
- Kiss More, Jump More, Abandon a Project, Read Samuel Johnson, and My Other Experiments in the Practice of Everyday Life
- By: Gretchen Rubin
- Narrated by: Gretchen Rubin
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One Sunday afternoon, as she unloaded the dishwasher, Gretchen Rubin felt hit by a wave of homesickness. Homesick - why? She was standing right in her own kitchen. She felt homesick, she realized, with love for home itself. In a flash, she decided to undertake a new happiness project, and this time, to focus on home. And what did she want from her home? A place that calmed her, and energized her. A place that, by making her feel safe, would free her to take risks. Also, while Rubin wanted to be happier at home, she wanted to appreciate how much happiness was there already.
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A lot of repeated information and stories
- By Elizabeth on 07-27-18
By: Gretchen Rubin
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- By: Nicholas Epley
- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
- Unabridged
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Overall
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Performance
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You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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Finally gave up - no real point
- By Thomas on 05-12-14
By: Nicholas Epley
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When: The Scientific Secrets of Perfect Timing
- By: Daniel H. Pink
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- Length: 5 hrs and 47 mins
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Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
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Fun. Enlightening. Fast Paced.
- By Wiley Brooks on 01-11-18
By: Daniel H. Pink
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The Midnight Kingdom
- A History of Power, Paranoia, and the Coming Crisis
- By: Jared Yates Sexton
- Narrated by: Jared Yates Sexton
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Story
To fully understand these strange and dangerous times, Jared Yates Sexton takes a hard look at our nation’s history: namely, the abuses committed by those in power and the comforting stories that shaped the way the West has viewed itself up to the present. As reactionaries and authoritarians cling to myths about “Western civilization,” The Midnight Kingdom exposes how political power, religious indoctrination, and economic dominance have been repeatedly weaponized to oppress and exploit, sounding an alarm for what lies ahead as the current order frays.
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Important read to prevent history from repeating itself
- By Jessica Janda on 03-06-23
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The Knowledge Illusion
- Why We Never Think Alone
- By: Steven Sloman, Philip Fernbach
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Humans have built hugely complex societies and technologies, but most of us don't even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us.
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Welcome insight into what we do and don't know
- By S. Yates on 11-01-17
By: Steven Sloman, and others
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The Misinformation Age
- How False Beliefs Spread
- By: Cailin O’Connor, James Owen Weatherall
- Narrated by: Chelsea Stephens
- Length: 6 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
In an age riven by "fake news," "alternative facts," and disputes over the validity of everything from climate change to the size of inauguration crowds, the authors argue that social factors, not individual psychology, are what's essential to understanding the persistence of false belief and that we must know how those social forces work in order to fight misinformation effectively.
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Veritas!
- By Charles Henderson on 08-11-20
By: Cailin O’Connor, and others
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Nobody Knows What They're Doing
- The 10 Secrets All Artists Should Know
- By: Lee Crutchley
- Narrated by: Matthew Lloyd Davies
- Length: 2 hrs and 36 mins
- Unabridged
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In a world desperate for a glimpse of authenticity, Nobody Knows What They're Doing is a breath of fresh air that reveals the truths hiding between the lines of Instagram-friendly aphorisms and behind the words of the most inspirational TED talks. An honest look at the reality of creativity and the joy and difficulty of crafting good (and bad) art, this book is a must-listen for every exhausted creative, every starry-eyed dreamer, and every artist who is trying to make their way in the world - and keep a roof over their head while they do it.
By: Lee Crutchley
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Before You Know It
- The Unconscious Reasons We Do What We Do
- By: John Bargh PhD
- Narrated by: George Newbern
- Length: 11 hrs and 17 mins
- Unabridged
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
- By Brad on 10-20-17
By: John Bargh PhD
What listeners say about How Minds Change
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- Bobby Hewitt
- 10-05-22
Worth a second listen
Being new to his podcast I wasn’t sure of the book but absolutely loved it, now one of my favorite books on persuasion,
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- Alex
- 06-22-22
Minds Change
Wonderful explanation of why minds have evolved, throughout history, to change. Shows how easily the human mind believes a seemingly infinite number of things that have no basis in reality.
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- Karl
- 07-02-22
Vital subject, 1 of the best science communicators
McRaney is a great science journalist and educator.
His podcast is easily in my top 3, and I listen to a lot of podcasts! So glad he read his own book!
The subject, how minds change - including and especially our own - is among the most important topics of our time. Vital as it is to our personal well-being, our relationships and the health of our democracy!
He begins, appropriately, by discussing how our minds are made up in the first place. The journey from there is humbling, fascinating, and enlightening.
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- S. Summers
- 07-02-22
Even better than anticipated!
As a long-time listener to McRaney's podcast, You Are Not So Smart, I knew McRaney would be clear, careful, and interesting in his presentation of the science. He is among the absolute best science journalists around. This book did not disappoint. He also has such a wonderful speaking voice and compelling delivery.
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- Joseph
- 09-04-22
Excellent book.
Absolutely exceptional Only once in a blue moon does such a book become available.. Bravo
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- MJB
- 03-02-23
Extremely Enlightening
This book certainly helps explain several things including how tribalism works, how to recognize it, and avoid it.
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- Lucas
- 09-20-22
Amazing
This book was so incredibly influential and has impacted my way of life. This should be required college reading
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- Xavier Alvarez
- 07-12-22
Changed my mind
Really recontextualized alot of ideas I had about whether or not it was even possible to change some people's mind and successfully changed mine in the process. Enjoyed it so much I decided to get a physical copy.
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- Robert Jacobs
- 07-24-22
An important read (listen)
The author reads this himself and he has a wonderful narrative voice. It also means you get the exact tone, inflection, and intention directly from the author. This is an excellent exploration of ethical conversations that plant the seed of change in someone’s mind. Highly recommended.
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- Amazon Customer
- 08-30-22
You and others Change Minds. How and Why
Engaging enough to twice listen, and I will again. How, Why and How-to. Excellent. Illuminating.
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