
How Minds Change
The Surprising Science of Belief, Opinion, and Persuasion
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Narrated by:
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David McRaney
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By:
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David McRaney
A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart
"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife
PORCHLIGHT BOOK AWARD WINNER
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?
Inspired by curiosity and underpinned by diligent research, How Minds Change is an expansive, big-hearted journalistic narrative for our divided times, told with David McRaney’s trademark humor, compassion, and scientific inquiry. In engaging chapters built around eye-opening interviews and anecdotes—featuring psychologists and neuroscientists, and also former cult members, conspiracy theorists, and political activists—McRaney shows why illusions like The Dress captivate (and break) the internet; how conversational techniques can crack hardened attitudes; and what miracles are possible when we show up with open minds and a better understanding of how the human brain works.
Reaching surprising and thought-provoking conclusions, How Minds Change demonstrates that the ability to uncover our own motives and beliefs—and understand those of others—may be the greatest persuasive tool of all.
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Critic reviews
"A combination of compelling overview and practical strategy . . . Convincing advice regarding a timely issue.”—Kirkus Reviews
“McRaney makes a convincing case . . . and backs it up with what science has to say about ‘replac[ing] old ignorance with new wisdom.’ The result is an eye-opening survey filled with heart.”—Publishers Weekly
“How Minds Change explores why some world views seem so stubbornly immune to reason . . . Hence McRaney’s ‘softly softly’ approach, inspired by conversational techniques such as ‘street epistemology’ and ‘deep canvassing,’ which sometimes trigger remarkable conversations . . . a world champion debater cannot change your mind; only you can do that.”—Financial Times
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Worth a second listen
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Excellent
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Minds Change
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His podcast is easily in my top 3, and I listen to a lot of podcasts! So glad he read his own book!
The subject, how minds change - including and especially our own - is among the most important topics of our time. Vital as it is to our personal well-being, our relationships and the health of our democracy!
He begins, appropriately, by discussing how our minds are made up in the first place. The journey from there is humbling, fascinating, and enlightening.
Vital subject, 1 of the best science communicators
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Even better than anticipated!
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Excellent book.
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Extremely Enlightening
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I am certainly not in the mood to change someone else’s mind, but by reading this, it makes me realize how I likely come to the conclusions I do. Shedding light on this gives me the greater potential for wisdom.
Outstanding information and well presented
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get You are Not so Smart instead
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This book is by far the best and most enlightening as of yet! It is well worth listening to and reading again and again.
A must read
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