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Long Hard Road
- The Lithium-Ion Battery and the Electric Car
- Narrated by: Patrick Lawlor
- Length: 13 hrs and 27 mins
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Publisher's summary
Long Hard Road provides an inside look at the birth of the lithium-ion battery, from its origins in academic labs around the world to its transition to its new role as the future of automotive power. It chronicles the piece-by-piece development of the battery, from its early years when it was met by indifference from industry to its later emergence in Japan where it served in camcorders, laptops, and cell phones. The book is the first to provide a glimpse inside the Japanese corporate culture that turned the lithium-ion chemistry into a commercial product.
Long Hard Road then takes listeners inside the auto industry to show how lithium-ion solved the problems of earlier battery chemistries and transformed the electric car into a viable competitor. Starting with the Henry Ford and Thomas Edison electric car of 1914, it chronicles a long list of automotive failures, then shows how a small California car converter called AC Propulsion laid the foundation for a revolution by packing its car with thousands of tiny lithium-ion cells.
Long Hard Road is unique in its telling of the lithium-ion tale, revealing that the battery chemistry was not the product of a single inventor, but rather was the culmination of dozens of scientific breakthroughs from many inventors whose work was united to create a product that changed the world.
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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- By: Bob Lutz
- Narrated by: Norman Dietz
- Length: 9 hrs and 36 mins
- Unabridged
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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Opinionated and one-sided
- By Michael Parks on 06-23-11
By: Bob Lutz
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Getting Green Done
- Hard Truths From the Frontlines of Sustainability Revolution
- By: Auden Schendler
- Narrated by: Walter Dixon
- Length: 6 hrs and 48 mins
- Unabridged
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Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?
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Green's Dirty Little Secrets
- By Martin on 07-10-09
By: Auden Schendler
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Sellout
- How Washington Gave Away America's Technological Soul, and One Man's Fight to Bring It Home
- By: Victoria Bruce
- Narrated by: Tom Parks
- Length: 10 hrs and 44 mins
- Unabridged
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American technological prowess used to be unrivaled. But because of globalization, and with the blessing of the US government, once proprietary materials, components, and technologies are increasingly commercialized outside the United States. Nowhere is this more dangerous than in China's monopoly of rare earth elements - materials that are essential for nearly all modern consumer goods, gadgets, and weapons systems.
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Uncovering unsung heroes of modern America
- By Ben DeNardo on 08-24-17
By: Victoria Bruce
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The Code
- Silicon Valley and the Remaking of America
- By: Margaret O'Mara
- Narrated by: Nan McNamara
- Length: 19 hrs and 11 mins
- Unabridged
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Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.
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Mostly good, but also irrating
- By Rodney on 12-20-20
By: Margaret O'Mara
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Faster, Higher, Farther
- The Volkswagen Scandal
- By: Jack Ewing
- Narrated by: Joel Richards
- Length: 10 hrs and 34 mins
- Unabridged
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A shocking exposé of Volkswagen's fraud by the New York Times reporter who covered the scandal. In mid-2015 Volkswagen proudly reached its goal of surpassing Toyota as the world's largest automaker. A few months later, the EPA disclosed that Volkswagen had installed software in 11 million cars that deceived emissions-testing mechanisms. By early 2017 VW had settled with American regulators and car owners for $20 billion, with additional lawsuits still looming.
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Excellent recap of VW, its structure and culture
- By Northern IN Mark on 05-27-17
By: Jack Ewing
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The Boom
- How Fracking Ignited the American Energy Revolution and Changed the World
- By: Russell Gold
- Narrated by: Patrick Lawlor
- Length: 11 hrs and 28 mins
- Unabridged
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Russell Gold, a brilliant and dogged investigative reporter at The Wall Street Journal, has spent more than a decade reporting on one of the biggest stories of our time: the spectacular, world-changing rise of "fracking". Recognized as a finalist for the Pulitzer Prize and a recipient of the Gerald Loeb Award for his work, Gold has traveled along the pipelines and into the hubs of this country’s energy infrastructure; he has visited frack sites from Texas to North Dakota; and he has conducted thousands of interviews with engineers and wildcatters, CEOs and roughnecks, environmentalists and politicians.
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Somehow the author manages to stay balanced
- By Emily C on 05-28-14
By: Russell Gold
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Simply Electrifying
- The Technology That Transformed the World, from Benjamin Franklin to Elon Musk
- By: Craig R. Roach
- Narrated by: Tom Perkins
- Length: 15 hrs and 1 min
- Unabridged
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Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.
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decent, but ended up disappointing.
- By Alexander Douglass on 12-28-18
By: Craig R. Roach
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- By: Steve Lohr
- Narrated by: Steve Lohr
- Length: 6 hrs and 33 mins
- Unabridged
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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More business case than serious analysis
- By Godfried Gubbels on 06-03-15
By: Steve Lohr
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Applied Minds
- How Engineers Think
- By: Guru Madhavan
- Narrated by: Sean Pratt
- Length: 5 hrs and 22 mins
- Unabridged
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Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.
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excellent edifying book; great narrator too.
- By Phillip on 01-16-22
By: Guru Madhavan
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Fifty Inventions That Shaped the Modern Economy
- By: Tim Harford
- Narrated by: Roger Davis
- Length: 9 hrs and 16 mins
- Unabridged
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Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette's disposable razor to IKEA's Billy bookcase, best-selling author and Financial Times columnist Tim Harford recounts each invention's own curious, surprising, and memorable story.
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Thought provoking
- By Paul Norris on 09-10-17
By: Tim Harford
What listeners say about Long Hard Road
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 10-18-23
amazing detail
I learned so much from this book. so many questions answered. such a greater understanding of this topic now.
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- Anthony Drake
- 01-24-23
Good
Very thorough and mentioned a lot of the pioneers of the development of the lithium battery.
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