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Misdirection: How Misaligned Incentives, Corporate Greed and Irresponsibility Caused a Blind Spot on Your P&L
- Narrated by: Edison McDaniels MD
- Length: 4 hrs and 26 mins
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Publisher's summary
Misdirection is a step-by-step playbook for CEOs, CFOs, business owners, and HR executives that will help you identify and mitigate what can be the largest cause of negative operating leverage in your business.
No matter your industry, company size, or location, this book will provide the tools to help you uncover what every other consultant has ignored. These expenses, hiding in every business, are disguised as liabilities but can become a powerful asset. You can look at this book as a self-defense, judo of sorts, to protect your company from unnecessarily overspending on what should be a manageable expense. Not only do we address cost, but we discuss employee morale, improving company culture, and how all these topics are tied together.
Many times I see companies sacrifice the important for the urgent. This causes businesses to neglect what they believe they cannot change and instead focus on what they know they can.
This blind spot on your P&L has been largely overlooked because you have been trained to overlook it. In fact, most business owners, C-suite executives, mayors, governors, and union heads have been trained to delegate this expense to non-P&L managers. This is because they’ve always thought there was no way to control this expense. In reality, they have been kept in the dark by the misaligned incentives in this multibillion-dollar industry.
Warren Buffet once famously called GM “a health and benefits company with an auto company attached”. It has also been reported that Starbucks spends more on health insurance for its employees than it does on coffee beans. For most companies, health insurance is the second or third largest expense after payroll and raw materials.
This puts you in the health-care business! I have just one question for you - how is your health-care business doing? If my asking that question made you feel uncomfortable, that’s okay - it’s just the Cartel's programming taking over.
When organizations spend millions of dollars in a belief system, they try very hard to hold on to it. In this book, you will learn:
- The financial hedging strategy that will allow your company to arbitrage risk of $40,000 to one million dolalrs, down to less than $5,000.
- Who the cartel is and how they have been paid billions by ripping off millions of people and business just like yours.
- Why your company unnecessarily overpays for what should be a manageable expense.
- How to turn a rented liability into an asset you own.
- Why health-care supply-chain price gouging causes the quality of your health plan to diminish, and what you can do about it.
- How a few simple steps can increase your company’s EBITDA each and every year.
- The fastest way to recapture a decade or more of losses - that you have already experienced.
- Recognize the “learned helplessness” that has gradually crept into your awareness over the last 10-plus years.
- How price and cost are different and how we can use this to make your health plan better.
This book is a plainly written, common sense guide to why you overpay for healthcare at work and how to give your employees the best health-care plan they have ever had. Doing this will give you a literal competitive edge in your market, just be sure to listen to this before your competitor does.
Forward by Craig Lack, best-selling author and labeled as “the most effective consultant you've never heard of”.
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Story
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
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From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
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Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
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Phishing for Phools
- The Economics of Manipulation and Deception
- By: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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Useful for a certain audience, but ...
- By Philo on 02-29-16
By: George A. Akerlof, and others
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Financial Shenanigans (Fourth Edition)
- How to Detect Accounting Gimmicks & Fraud in Financial Reports
- By: Howard M. Schilit, Jeremy Perler, Yoni Engelhart
- Narrated by: Scott Pollak
- Length: 10 hrs and 21 mins
- Unabridged
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The best-selling classic from the “Sherlock Holmes of Accounting” - updated to reflect the key case studies and most important lessons from the past quarter century.
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Unexpectedly Juicy
- By Warpedland on 10-17-22
By: Howard M. Schilit, and others
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Angel Investing
- The Gust Guide to Making Money and Having Fun Investing in Startups
- By: David S. Rose
- Narrated by: David S. Rose
- Length: 6 hrs and 42 mins
- Unabridged
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From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class.
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Very enlightening
- By Keith L. on 04-06-15
By: David S. Rose
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan