Street Smarts
An All-Purpose Tool Kit for Entrepreneurs
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Narrated by:
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Sean Pratt
About this listen
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media CorpListeners also enjoyed...
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- By David on 01-23-11
By: Bill Murphy Jr.
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Midas Touch
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In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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Nothing New - But Great Motivational Speakers
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Your First Year in Network Marketing
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Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging---and, for some, the most discouraging.
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My first year
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
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The 25 Most Common Sales Mistakes and How to Avoid Them
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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American Icon
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- By: Bryce G. Hoffman
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Overall
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses.
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The best business book I ever read
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The Accidental Salesperson
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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What listeners say about Street Smarts
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Sami
- 08-27-20
A must read for entrepreneurs
This book must be read after you’ve started your business. It’s like the real work environment MBA. Don’t read it all in one sitting. Take your time and enjoy it. For me as a veteran entrepreneur, it brought many aha moments
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1 person found this helpful
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- Ramón
- 02-26-15
Experience exposure at it's best
Meet and pass my expectations most straight forward person, never loosing focus, keeping the eye on the ball all the time
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- Bakul P. Brahmbhatt
- 08-07-16
The best book on entrepreneurship!
Must read book for entrepreneurs! It is full of information what you need to do to make your business successful!
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- Rolando
- 03-12-15
A must read for New or Seasoned Entrepreneurs
Awesome book filled with priceless information for entrepreneurs. I enjoyed the Ask Norm questions. very insightful and have ordered the book.
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- Dana Emmenegger
- 08-27-17
Completely Satusfied
I've read many business books, and this is simply one of the best. It's direct, thorough, and directly applicable to everyday business. The lessons extend beyond the entrepreneurial startup phase. They're disciplines. Stop reading this; the book is better.
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- johan
- 11-27-12
Well written, engaging and very useful
Would you listen to Street Smarts again? Why?
Yes I would. So much good information for any small business owner and Im sure I missed something.
What did you like best about this story?
The story is very relevant to anyone that has a small business or who is about to start one. This book is full of great business insights that you can apply immediately to your own business.
Which scene was your favorite?
My favourite part was the part where he explained the importance of high gross margins. I immediately made some changes to my own business after hearing that part.
Was this a book you wanted to listen to all in one sitting?
Yes, almost. Took about two days.
Any additional comments?
I highly recommend this.
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8 people found this helpful
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- Lita
- 08-22-14
Best Business Book I've Ever Encountered
Definitely a must read for entrepreneurs! I buy books on business constantly; this is different from the others because it's not your Mickey Mouse Fairy Tale story as if everything happens in a perfect world. This book gave real stories with solid advice for the real world in which business is conducted. The fear, the questions, the doubt, and the decisions we all face as business owners are addressed with practical advice, such as looking at your business from the right perspective. My business is a service, and I still gleaned a lot of information and ideas from the examples of his stories. I think the best one, which I wish I would have learned long ago, was not to take business advice from your tax consultant, lol!
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5 people found this helpful
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- Fix It Lady
- 10-19-13
great solid advice
What was one of the most memorable moments of Street Smarts?
Very detailed and useful story of how he helped his friends in their Datalink business. Love how he ended with that story too.
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3 people found this helpful
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Overall
- chris yates
- 05-16-16
Loved this book!
There is so much information you will probably have to listen at least twice. Norm Brodsky has had such an interesting career and shares so much valuable information
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- Oba
- 05-25-19
Great book to live by as an entrepreneur.
Highly recommended for all business managers and owners to read. Street Smart is undoubtedly a to go for all
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